scholarly journals The Effect of Online Guest Review, Hotel Facilities and Online Travel Agent Price On Decision To Stay At Grand Rocky Hotel Bukittinggi : The Case Of Traveloka

2018 ◽  
Vol 2 (2) ◽  
pp. 1
Author(s):  
Desy Azulmi ◽  
Adinoto Nursiana ◽  
Rahmat Ingkadijaya
Keyword(s):  
Sample Selection ◽  
Sampling Technique ◽  
Online Reviews ◽  
Travel Agent ◽  
Travel Agents ◽  
Competitive Prices ◽  
Technological Developments ◽  
Decision To Stay ◽  
Online Travel ◽  
Online Travel Agents

Technological developments have shifted the behavior of offline bookings to worldwide online booking, including in Indonesia. This country is currently experiencing a significant increase in the number of Online Travel Agents such as Traveloka. In this website, people can see reviews from previous guests on the strengths and weaknesses of the hotel, and it facilitates people to select a hotel matching to their needs and preferences. Previous research proves that online reviews and facilities affect the guest’s stay decisions. This research aims to determine the effect of online reviews, hotel facilities and prices on the decision to stay at the Grand Rocky Hotel Bukittinggi. The method used in this research is a qualitative method to obtain comprehensive, valid, reliable and objective data. The sample used in this research were 100 guests who stayed at the Grand Rocky Hotel with the reservation through Traveloka. Sample selection was based on purposive sampling technique, and data collection was conducted by Likert questionnaires to investigate the effect of online reviews, facilities and prices on the decision to stay. The results reveals online reviews, hotel facilities and prices have a strong influence on the decision to stay. Therefore, online reviews, facilities, and competitive prices serve as marketing tools to increase hotel revenues from the Online Travel Agent.

scholarly journals Pengaruh Online Travel Agent terhadap Pemesanan Kamar di Hotel Mutiara Malioboro Yogyakarta

Media Wisata ◽  
2021 ◽  
Vol 17 (1) ◽  
Author(s):  
Lutfi Hendriyati
Keyword(s):  
Management Support ◽  
Travel Agent ◽  
Travel Agents ◽  
Competitive Prices ◽  
Technological Developments ◽  
The Mind ◽  
Online Travel ◽  
Occupancy Rates ◽  
Online Travel Agents

Technological developments and can change the mind and desires of guests in booking hotel rooms. Online travel agents are one of the most advanced products that are currently booming, and also for changes room reservation to be direct or go shows switching to using online travel agents. The purpose of this study was to know information why the guest booking room directly going to online travel agents, in order to improve the e-commerce effort of services to maintain guests while still choosing Mutiara Malioboro Hotel Yogyakarta as a place to stay. Research is an online travel agent that can increase hotel occupancy rates because they are accessible, efficient and effective at competitive prices, as well as hotel costs with sales costs, fees and employee usage fees. Management support in OTA is also needed in an effort to increase the number of orders through OTA.

scholarly journals PENGARUH ONLINE TRAVEL AGENT TERHADAP PEMESANAN KAMAR DI HOTEL MUTIARA MALIOBORO YOGYAKARTA

2019 ◽  
Author(s):  
Jurnal Media Wisata ◽  
Lutfi Hendriyati
Keyword(s):  
Management Support ◽  
Travel Agent ◽  
Travel Agents ◽  
Competitive Prices ◽  
Technological Developments ◽  
The Mind ◽  
Online Travel ◽  
Occupancy Rates ◽  
Online Travel Agents

Technological developments and can changes in the mind and desires of guests in booking hotel rooms. Online travel agents are one of the most advanced products that are currently booming, and also for changes room reservation to be direct or go shows switching to using online travel agents. The purpose of this study was to know information why the guest booking room directly going to online travel agents, in order to improve e-commerce effort of services to maintain guest while still choosing Mutiara Malioboro Hotel Yogyakarta as a place to stay. Research is an online travel agent that can increase hotel occupancy rates because they are accessible, efficient and effective at competitive prices, as well as hotel costs with sales costs, fees and employee usage fees. Management support in OTA is also needed in an effort to increase the number of orders through OTA.

scholarly journals Pengaruh Kualitas Layanan Terhadap Kepuasan, Kepercayaan Dan Loyalitas Pelanggan Travel Agent Di Kabupaten Badung

2020 ◽  
Vol 2 (2) ◽  
pp. 133-151
Author(s):  
Ni Luh Indiani
Keyword(s):  
Customer Satisfaction ◽  
Service Quality ◽  
Customer Loyalty ◽  
Partial Least Square ◽  
Travel Agent ◽  
Travel Agents ◽  
Insignificant Effect ◽  
Customer Trust ◽  
Online Travel ◽  
Online Travel Agents

The development of increasingly advanced technology has an important influence in the tourism service industry, namely the utilization of internet technology in the process of booking tour and travels through online travel agents. Conventional travel agents are increasingly being abandoned as travelers turn to online travel agents. Under these conditions conventional travel agents need to make a number of efforts to keep customers in order to survive. This study aims to analyze the effect of service quality on satisfaction, trust and loyalty of travel agent customers in Badung regency.Research respondents are domestic and foreign customers who use travel agent services in Badung regency, as many as 70 respondents. Data collection was done through survey using questionnaire. Testing research hypothesis using Partial Least Square (PLS).The result of the research shows that 1) the quality of service has positive and significant effect to customer satisfaction, trust and loyalty, 2) customer satisfaction has positive and insignificant effect to customer loyalty, 3) customer trust has negative and insignificant effect to customer loyalty, 4) satisfaction and customer trust does not mediate the influence of service quality on customer loyalty.Travel agent in Badung regency should improve and pay attention to the indicators supporting the satisfaction, trust and customer loyalty so that customers are not easy to switch to competitors.

scholarly journals Bisnis Online Agent Ilegal dalam Perkembangan Industri Pariwisata Bali

2019 ◽  
Vol 2 (2) ◽  
pp. 53
Author(s):  
I Gusti Ayu Putu Wijayanti
Keyword(s):  
Negative Impact ◽  
Present Condition ◽  
Travel Agency ◽  
Travel Agent ◽  
Travel Agents ◽  
Negative Impacts ◽  
Set Up ◽  
Online Travel ◽  
Agency Management ◽  
Online Travel Agents

<p><em>The increasing number of illegal online travel agencies recently has become a hot issue that being discussed by the entrepreneurs of tourism business service in Bali. This kind of business has triggered tariff competition, which is unhealthy and has negative impact on the existence of travel agency business in Bali. Therefore, this phenomenon becomes an interesting issue to be investigated. Aims of the investigation were to know the growth of illegal online travel agent business, its impacts and to formulate policies for controlling it that are more relevant to present condition, creating conducive, harmonious, an</em><em>d</em><em> balanced tourism business in Bali. The impacts of illegal online travel agents were classified into economic, social, culture, and impacts on images. Dealing with illegal online travel agent business, it was observed that there was no negative impacts of tourist. The tourist stated that they were remain satisfied to the services given by illegal online travel agents. The effort made by the governments was still limited on providing suggestion, because there has not been a strong punishment for the offender. Thus, it is recommended that there is a need to set up a policy to control illegal online travel agent in Bali. The local government should formulate more effective and efficient policies, to restore the harmony and balanced conditions of tourism business in Bali. In addition, for the travel agency management, they should obey the law and regulations in running the business. </em></p>

ONLINE TRAVEL AGENTS USE FOR SALES AND PROMOTION OF HOTEL IN KALIURANG YOGYAKARTA

2018 ◽  
Vol 12 (01) ◽  
pp. 15-28
Author(s):  
Dwi Agus Kristianto ◽  
Moch. Nur Syamsu ◽  
Aldi Wisnumurti
Keyword(s):  
Sampling Technique ◽  
Dominant Factor ◽  
Hotel Management ◽  
Self Perception ◽  
Travel Agents ◽  
Business Partners ◽  
Advantages And Disadvantages ◽  
Negative Comments ◽  
Online Travel ◽  
Online Travel Agents

Although traditional travel agents have played an important role as proxies enabling travelers to make connections with hotels, the emergence of the internet has changed the traditional relationship between hotels and travel agents. Instead of a traditional agent–principal relationship, online travel agents (OTAs) seem to act as more than just intermediaries and more as business partners or vendors. Scholars have previously observed troubled, if not hostile, relationships between hotels and OTAs. There has been a growing tendency for hotel and accommodation business worldwide to use Online Travel Agents (OTAs) to promote and sell their rooms. This research discusses the advantages and disadvantages of the promotion and sales through OTAs for hotel business in Kaliurang a famous tourism destination object in Yogyakarta. The object of the research is the hotel manager, supervisors and staff who handle the hotel promotion and sales of their accommodation business. Hotel were located in Kaliurang chosen based on cluster proportional and the informants were chosen based on purposive sampling technique. The result shows that the disadvantages in using OTAs as promotion and sales tool are rising occupancy, direct payment, and as a tool in making hotel well known worldwide. The disadvantages are decrease net sales, over booking, negative comments could downgrade the hotels rank, and OTAs make hotels website got limited traffic. The motivation of hotel managements in using OTAs is highly motivated. The dominant factor of the perception included factors in self-perception of the target, factor in the self-perception., and factors perception of situation. This research suggests to the villa management to recruit special personnel for handling OTAs as well as to manage own websites to increase the net sales. Keywords: promotion, sales, hotel management, online travel agents

scholarly journals Source of The Reservation in Relation to Increase Volume of Room Sales on Discovery Kartika Plaza Hotel

1970 ◽  
Vol 2 (02) ◽  
pp. 73-78
Author(s):  
Ni Luh Novi Suryantini Dewi ◽  
I Gusti Agung Mas Krisna Komala Sari ◽  
I Nyoman Winia
Keyword(s):  
Correlation Analysis ◽  
Hypothesis Test ◽  
P Value ◽  
Sales Volume ◽  
Travel Agent ◽  
Travel Agents ◽  
Online Travel ◽  
Online Travel Agents ◽  
Effective Contribution ◽  
Plaza Hotel

Discovery Kartika Plaza Hotel establishing cooperation with several source of reservations such as online travel agents, offline travel agents, free independent travelers (FIT) and groups in increasing volume room sales to win the competition between 5-stars hotels in Kuta. Data obtained through observation, interviews, library research and documentation. Data analysis is performed by quantitative analysis of secondary data, such as tests; partial correlation analysis, multiple correlation analysis, classic assumption test, multiple linear regression test, hypothesis test analysis, multiple determination coefficients, standardized coefficient beta statistical analysis, and effective contribution with the help of SPSS version 23. Based on the results of the analysis, partially there is a significant influence positive and significant between online travel agents for room sales volume with p-value 0.000 <0.05, offline travel agent for room sales volume with p-value 0.000 <0.05, FIT for room sales volume with p-value 0.000 <0.05 and group for volume room sales with p-value 0,000 <0.05. Also, online travel agents, offline travel agents, FIT and groups have a positive and simultaneous effect on room sales volume with p-value 0,000 <0.5 and total value of effective contributions of 99.2%. The most dominant variable is the offline travel agent with an Effective Contribution value of 45.83%.

scholarly journals Faktor Pengaruh Keputusan Wisatawan Menginap Di Grand Jimbaran Boutique Hotel And Spa Kuta, Bali

2021 ◽  
Vol 4 (1) ◽  
pp. 119-136
Keyword(s):  
Sampling Technique ◽  
Simple Random Sampling ◽  
Total Variance ◽  
Dominant Factor ◽  
Location Factors ◽  
Travel Agents ◽  
Eigen Value ◽  
Boutique Hotel ◽  
Decision To Stay ◽  
Online Travel

Grand Jimbaran Boutique Hotel and Spa has complete facilities with steady tourist visits in the last three years. This research aim to determine the factors that influence tourists staying at the Grand Jimbaran Boutique Hotel and Spa and to find out the most dominant factors influencing tourist decisions to stay. In this study using a simple random sampling technique by taking samples by distributing questionnaires and using guest comments on random online travel agents to each participant who participated in the study. The number of samples in this study were 100 respondents and the data processing was carried out with the help of SPSS software version 25. In processing the data, steps were taken to find validity, reliability and factor analysis. Based on the results of the study estimated 4 factors that influence the decision to stay at the Grand Jimbaran Boutique Hotel and Spa. These factors are service and price factors have a total variance of 58,196%, location factors have a total variance of 5,918%, promotion factors have a total variance of 5,671% and design factors have a total variance of 5,136%. The most dominant factor influencing tourists Staying at the service and price factors which have the highest total variation of 58,196% with an eigen value of 11.639 consisting of 10 variables such as sympathetic employees in providing services, appropriate room rates, uniforms used by clean and neat employees, completeness of service, number of rooms, providing complete and clear services, room rates according to room quality, services provided quickly and easily, employees provide excellent service to tourists, friendly employee services. The cumulative of the 4 factors is 74,921%, so the accuracy of the model is 73%. Keywords: Tourist, Hotel, Factors Analysis

Decomposing the Effect of Brand Image in Influencing Information Adoption: The Case of Online Travel Agents

2021 ◽  
pp. 227853372110341
Author(s):  
Prerna Garg ◽  
Anoop Pandey
Keyword(s):  
Structural Equation ◽  
Brand Image ◽  
Online Reviews ◽  
Mediation Effect ◽  
Equation Modeling ◽  
Travel Agents ◽  
Travel Decisions ◽  
Online Travel ◽  
Online Travel Agents ◽  
Information Adoption

The availability of information in the form of online reviews offered by online travel agents (OTAs) is playing an important role in the travel decisions of today’s consumer. Considering the huge amount of attention given to behavioral dimension in decision making literature and the popularity of the information adoption model, the present study aims at exploring the direct and indirect effect of information quality (IQ) and information credibility (IC) on attitude toward information usefulness (AT). The study specifically bridges the gap in the literature of information adoption by using brand image (BI) of the OTA as a mediator. The research also examines the subsequent effect of attitude toward information usefulness on information adoption (IA). Convenience sampling technique has been used to gather responses and structural equation modeling has been used to analyze the data. The results confirm the presence of partial mediation effect in the proposed relationships between IQ, IC, BI, and AT and posit a significant effect of attitude toward information usefulness on the adoption of information. The study concludes that it is imperative for marketers in the travel industry to understand that perception of their brand plays a very important role in positioning their information as a useful one.

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