Cultural self-confidence is rooted in the fertile soil of Chinese civilization. It has maintained the value foundation of the changes of the times in the course of thousands of years of historical evolution and evolution. It is also a spiritual bond with the blood of the nation and influences the destiny of the country and nation. , Lasting, deep power. The value orientation of cultural self-confidence coincides with the direction of college students' cultural and moral education and moral education, which is conducive to the cultivation of students' cultural awareness, overall situation awareness, national beliefs, and life concepts, and opens up a new perspective of ideological and political education in colleges and universities. Starting from the perspective of cultural self-confidence, the article has successively investigated the current situation of college students’ ideological and political education, the relationship between cultural self-confidence and ideological and political education, focusing on the top-level design of ideological and political education, the construction of college campus culture branding, the discovery and utilization of excellent local cultural resources, and mainstream ideology Special topic education, traditional Chinese culture development and inheritance, characteristic school-based curriculum development and setting, put forward the countermeasures of ideological and political education for college students, so as to play an important role in the practice of ideological and political education in colleges and universities.
Strengthening the Effectiveness of Ideological and Political Education in Colleges and Universities, and Striving to Improve the Sense of Acquisition of College Students