scholarly journals The Impact of Sport Financial Sponsorship on Brand Equity and Performance: Structural Equation Modeling (SEM) Approach

2019 ◽  
Vol 7 (3) ◽  
pp. 0-0
Author(s):  
Mohammad Zarei Mahmoudabadi ◽  
◽  
Mohammad Keshtidar ◽  
Seyed Mohammad Javad Razavi ◽  
◽  
...  
Keyword(s):  
Structural Equation Modeling ◽  
Brand Equity ◽  
Structural Equation ◽  
Equation Modeling ◽  
And Performance ◽  
The Impact

scholarly journals The Effect of Compensation, Organizational Culture and Islamic Work Ethic Towards the Job Satisfaction and the Impact on the Permanent Lecturers

2018 ◽  
Author(s):  
Jufrizen
Keyword(s):  
Job Satisfaction ◽  
Organizational Culture ◽  
Structural Equation Modeling ◽  
Structural Equation ◽  
Work Ethic ◽  
Equation Modeling ◽  
Islamic Work Ethic ◽  
And Performance ◽  
The Impact ◽  
Positive Effect

This study examines the effect of compensation, organizational culture and Islamic work ethic directly towards the job satisfaction and performance of the lecturers and the effect of compensation, organizational culture and Islamic work ethic towards the performance of lecturers through job satisfaction. This study was conducted at the Private Islamic University in Indonesia. The population of the study is 295 lecturers. The data were analyzed using The Structural Equation Modeling with LISREL 8.80 applications. The results showed that compensation, organizational culture and Islamic work ethic have a positive and significant effect on job satisfaction. Job satisfaction has a positive effect on the performance. Compensation, organizational culture and Islamic work ethic have a positive effect on the performance of lecturers significantly. Compensation and organizational culture have a significant effect on the performance through job satisfaction while Islamic work ethic does not significantly influence the performance of lecturers through job satisfaction.

scholarly journals A Structural Equation Modeling on Analysis of Preference Advertisement in Building Brand Equity

2019 ◽  
Vol 9 (1) ◽  
pp. 247-252
Keyword(s):  
Structural Equation Modeling ◽  
Brand Equity ◽  
Structural Equation ◽  
Positive Impact ◽  
Information Economics ◽  
Equation Modeling ◽  
Brand Preference ◽  
Confirmatory Factor ◽  
The Impact

Preference advertisement is a promotional system in which marketer claims the superiority of their product or brand over competing product(s) or brand, directly or indirectly. Preference advertisement helps in comparing alternative brands on bases of features, price, and other distinctive information. Brand equity is the total worth of the brand. Brand equity can be measured in two different perspective i.e. cognitive psychology is the attribute perception that is related to the awareness regarding the brand features and associations whereas another information economics is associated towards strong brand name which is created through the quality of the product and good quality generates a premium prices for the brand. In the monetary terms it’s the value that the organization expects from the brand. Preference advertisement can either be transferred directly to the brand. The objective of this study is to analyze the impact of preference advertisement in building the brand equity. Therefore to achieve the objective, different analysis tools used in the study are: mean, confirmatory factor analysis and structural equation modeling technique. The finding shows that preference advertisement has a significantly positive impact on building the brand equity.

scholarly journals The Impact of CSR, Credibility and Reputation on Corporate Brand Equity: A Study with Structural Equation Modeling

Revista FSA ◽  
2021 ◽  
Vol 18 (10) ◽  
pp. 25-49
Author(s):  
Paulo Henrique Ceciliano ◽  
Antônio Carlos Magalhães da Silva ◽  
Paulo Roberto da Costa Vieira
Keyword(s):  
Structural Equation Modeling ◽  
Brand Equity ◽  
Structural Equation ◽  
Equation Modeling ◽  
Corporate Brand ◽  
The Impact

Should I suggest this YouTube clip? The impact of UGC source credibility on eWOM and purchase intention

2021 ◽  
Vol ahead-of-print (ahead-of-print) ◽  
Author(s):  
Mazzini Muda ◽  
Muhammad Iskandar Hamzah
Keyword(s):  
Social Media ◽  
Structural Equation Modeling ◽  
Purchase Intention ◽  
Structural Equation ◽  
Word Of Mouth ◽  
Source Credibility ◽  
Equation Modeling ◽  
Content Type ◽  
The Social ◽  
The Impact

PurposeIn spite of the increasing organic and interactive marketing activities over social media, a general understanding of the source credibility of voluntary user-generated content (UGC) is still limited. In line with the social identity theory, this paper examines the effects of consumers' perceived source credibility of UGC in YouTube videos on their attitudes and behavioral intentions. Additionally, source homophily theory is included to predict the antecedent of source credibility.Design/methodology/approachThree hundred and seventy two Generation Y respondents were interviewed using snowball sampling. Data were analyzed with component-based structural equation modeling technique of partial least squares-structural equation modeling (PLS-SEM).FindingsFindings confirmed that perceived source credibility indirectly affects purchase intention (PI) and electronic word-of-mouth via attitude toward UGC. Besides, perceived source credibility mediates the effect of perceived source homophily on attitude toward UGC.Practical implicationsSince today's consumers have begun to trust and rely more on UGC than company-generated content on social media when making purchase decisions, companies may reconsider democratizing certain aspects of their branding strategies. Firms may fine-tune their marketing communication budgets – not only just by sponsoring public figures and celebrities but also by nurturing coproductive engagements with independent content creators who are ordinary consumers. Endowed with their imposing credibility, these micro-influencers and prosumers have high potentials to be uplifted to brand ambassadors.Originality/valueWhile consumers' purchase outcome can be measured easily using metrics and analytics, the roles of source homophily in stages leading up to the purchase is still elusive. Drawing on the rich theoretical basis of source homophily may help researchers to understand not only how credibility and attitude are related to PI but also how this nexus generates positive word of mouth among UGC followers within the social media circles.

The Influence of Social Media Marketing Efforts and Brand Equity on Consumer Response

MEDIASI ◽  
2021 ◽  
Vol 2 (3) ◽  
pp. 163-180
Author(s):  
Dwi Mandasari Rahayu
Keyword(s):  
Social Media ◽  
Brand Equity ◽  
Structural Equation ◽  
Consumer Response ◽  
Social Media Marketing ◽  
Equation Modeling ◽  
Brand Trust ◽  
Study Results ◽  
Brand Involvement ◽  
The Impact

This research aims to determine the effect of social media marketing on brand equity, the impact on consumer response, and the effect on consumer response. The research methodology used is a survey. The number for the sample is 269 Telkomsel Jabodetabek customers. This study uses three hypothetical relationship models. Data analysis used Structural Equation Modeling (SEM) to determine the test of the effect of independent variables on the dependent variable. The study results indicate the influence of social media marketing efforts on brand equity and consumer response. However, there is no effect between brand equity and consumer response. The limitation of this study is that it only examines Telkomsel's customer respondents and does not examine factors such as brand involvement, brand experience, brand trust, and brand satisfaction.

scholarly journals PENGARUH KEPEMIMPINAN, KEPRIBADIAN, UMUR, DAN PENDIDIKAN TERHADAP KINERJA PEGAWAI MELALUI MOTIVASI PEGAWAI BALAI PELAKSANA TEKNIS BINA MARGA WILAYAH TEGAL

2017 ◽  
Vol 1 (2) ◽  
Author(s):  
Mr. Wasmo ◽  
Mr. Basuki
Keyword(s):  
Structural Equation Modeling ◽  
Structural Equation ◽  
Regression Coefficient ◽  
Employee Performance ◽  
Equation Modeling ◽  
P Value ◽  
Research Use ◽  
Leadership Motivation ◽  
And Performance

The purpose of this research is 1) to describe leadership, personality, age, education, motivation and the employee performance 2) to know the influence of leadership, personality, age, and education motivation employees to 3) to know the influence of leadership, personality, age, and education against the employee performance 4) to know the motivation to performance employees and 5) to know the influence of leadership, personality, age, and education on performance through motivation. Respondents in this study by the 107. These respondents are civil of technical execution Bina Marga Region Tegal. The methods of this research use Structural Equation Modeling (SEM) who run through AMOS as a means of the analysis. Is the between leadership, personality, age and education for employees at the motivation bina marga the tegal. This is evidenced of the value of the terstandar regression (beta) leadership motivation to obtain value of 0,11, to obtain personality motivation value of 0,32, my motivation to obtain value of -0,19 and education motivation to obtain value of 0,23 and more tender testing obtained value p-value very small (< 0,001). There are relations between leadership, personality, age and education of the performance of employees in city bina marga areas tegal. This is evidenced of the value of the regression coefficient terstandar (beta) leadership of the performance of have value of 0,06, personality of the performance of have value of 0,48, age of the performance of get value 0.01 and education on performance have value of 0.09 and from the testing obtained value pvalue very small (< 0,001). the incentives on performance in city bina marga areas tegal. This is evidenced of the value of the regression coefficient terstandar (beta) motivation on performance have value of 0,36 and from the testing obtained value pvalue very small (& lt; 0,001). Is the between leadership, personality, age and education on performance through motivation in city bina marga areas tegal. This is evidenced value the regression coefficient terstandar (beta) leadership, personality, of and education on performance through motivation have value of. 30 and from the testing obtained value p-value very small (< 0,001). There are relations between leadership, personality, age and education through motivation to performance in the region tegal bina marga.This is evidenced value regression coefficient terstandar (beta) leadership, personality, age) and education on performance through motivation for value of 0,30 and more tender testing obtained value p-value very small (< 0,001). Keywords: leadership, personality, age, education, motivation and performance.

scholarly journals Managerial Leadership and Performance as Fully Mediated by Transformational Leadership through Structural Equation Modeling

2021 ◽  
Vol 04 (06) ◽  
Author(s):  
Arthur Ong Buenavista ◽  
Keyword(s):  
Transformational Leadership ◽  
Structural Equation Modeling ◽  
Structural Equation ◽  
Discriminant Validity ◽  
School Administrators ◽  
Information Criterion ◽  
Equation Modeling ◽  
Managerial Leadership ◽  
Equivalent Models ◽  
And Performance

This study investigated the relationships among managerial leadership, transformational leadership, and performance of school administrators of Northern Iloilo Polytechnic State College (NIPSC) through Structural Equation Modeling (SEM). Covariance-Based SEM (CB-SEM), Confirmatory Factor Analysis (CFA) with its default Maximum Likelihood Estimation (MLE) were used to test the hypothesized model that managerial leadership covary transformational leadership which were both related to the school administrators’ performance. Results revealed that of the eight alternative models, two equivalent models, one model generates every probability distribution that can be generated by another model, Model B3 and Model D3 were generated, got the smallest Alkaike Information Criterion (AIC) and Bayes Information Criterion (BIC) indicating that both models had relatively better fit. Model B3 and Model D3 have the same degrees of freedom but feature a different configuration of paths among the same variables. However, of the two equivalent models, model B3 was rejected due to discriminant validity concerns while model D3 passed both measurement model and structural model, model D3 was confirmed and retained. As contribution to the fields of education, management and leadership, the researcher confirmed and recommends, through CB-SEM using CFA with its default MLE, the Managerial Leadership and Performance as fully mediated by Transformational Leadership Model.

scholarly journals Perilaku Pencarian Variasi: Ditinjau Dari Perspektif Psikologi Dan Imbasnya Pada Loyalitas Kesikapan Konsumen

2008 ◽  
Vol 1 (1) ◽  
Author(s):  
Iin Mayasari
Keyword(s):  
Structural Equation Modeling ◽  
Structural Equation ◽  
Equation Modeling ◽  
Hypotheses Testing ◽  
Variety Seeking ◽  
Attitudinal Loyalty ◽  
Optimum Stimulation Level ◽  
Stimulation Level ◽  
Psychology Perspective ◽  
The Impact

This study examines the model that explains the internal aspect as the stimulusi in influencing consumers to do variety seeking. The conceptual model is discussed by applying the psychology perspective of the optimum stimulation level and the impact on attitudinal loyalty. The number of questionnaires is 1100 exemplars and distributed to seven universities in Yogyakarta. However, the appropriate questionnaires to be further analyzed are 654 exemplars. The hypotheses testing uses the structural equation modeling.

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