Disseminating, Assimilating, and Creating: A Social Knowledge Cycle Model for Non-Profit Organizations

Author(s):  
Sarah Vela ◽  
Eric Forcier ◽  
Dinesh Rathi ◽  
Lisa Given

This research paper explores how ‘social knowledge’, as an emergent category of organizational knowledge, flows through non-profit organizations (NPOs). Examining findings from qualitative interviews with 16 individual from Canadian NPOs on their use of social media for Knowledge Management (KM), the paper builds on KM theories and epistemologies to propose a model for the assimilation, dissemination and creation of ‘social knowledge’ in NPOs.Ce rapport de recherche examine comment la «connaissance sociale», en tant que catégorie émergente de la connaissance organisationnelle, circule dans les organisations sans but lucratif (OSBL). Nous avons examiné les résultats d’entretiens qualitatifs avec seize personnes provenant d'OSBL canadiennes sur leur utilisation des médias sociaux aux fins de la gestion des connaissances. Notre rapport s'appuie sur les théories et l’épistémologie de la gestion des connaissances pour proposer un modèle de l'assimilation, de la diffusion et de la création de «connaissance sociale» dans les OSBL.

Author(s):  
Dinesh Rathi ◽  
Lisa Given ◽  
Eric Forcier ◽  
Sarah Vela

This paper presents emerging results of a national online survey of Canadian Non-Profit Organizations (NPOs) on their perception and use of social media, and their role for the purpose of Knowledge Management (KM). Based on results from the first 320 respondents spanning across local and provincial boundaries, these findings provide insight into what social media platforms are preferred by these organizations, what tasks they are used for and the tasks for which these tools are considered most effective.Cet article présente les résultats d’une enquête nationale effectuée en ligne auprès des organismes canadiens sans but lucratif (OSBL), les interrogeant sur leur compréhension et leur utilisation des médias sociaux, et le rôle de ceux-ci dans la gestion des connaissances. Sur la base des données obtenues auprès des 320 premiers répondants, se situant par-delà les frontières locales et provinciales, ces résultats permettent de comprendre quelles sont les plates-formes de médias sociaux préférées par ces OSBL, pour quelles tâches elles sont utilisées et pour quelles tâches ces outils sont considérés comme les plus efficaces.


Author(s):  
Eric Forcier ◽  
Dinesh Rathi ◽  
Lisa Given

Presents results from qualitative interviews with individuals working in non-profit organizations near Edmonton, Alberta. The findings point to the importance of stories as information sources used within the organizations, with social media playing a key role in capturing those stories and engaging with the community.Seront présentés les derniers résultats d'entrevues qualitatives auprès d'individus travaillant pour une organisation à but non lucratif près d'Edmonton, en Alberta. Les résultats démontrent l'importance de l'histoire comme source d'information importante au sein des organisations et les médias sociaux jouent un rôle clé dans la capture de ces histoires et l'engagement avec la communauté.


Author(s):  
David Chapman ◽  
Katrina Miller-Stevens ◽  
John C Morris ◽  
Brendan O'Hallarn

Non-profit organizations are actively using social media platforms as a way to deliver information to end users, yet little is known of the internal processes these organizations follow to implement this tool. We present a case study of one non-profit organization, Blue Star Families, Inc., that is actively engaged in advocacy and civic engagement. We offer a new model to explore non-profit organizations’ use of social media platforms by building on previous models and frameworks developed to explore the use of social media in the public, private, and non-profit sectors.


Author(s):  
Dinesh Rathi ◽  
Lisa M. Given

This poster presents key emerging findings from theonline survey which was conducted with a largenumber of Australian non-profit sector units to getinsight into the use of knowledge management (KM)practices as well as the use of social media such asFacebook, YouTube and Twitter, particularly in KMpractices. The findings from the data collected duringthe first month of opening of survey will be presentedin the poster. These findings will provide us withbetter understanding KM, NPO and social medialandscape which will have implications and learningfor NPOs operating in Canada and other countries.Cette affiche présente les principaux résultats issusde l’enquête en ligne qui a été menée auprès d’ungrand nombre d’unités australiennes du secteur à butnon lucratif afin d’obtenir une perspective surl’utilisation et les pratiques en gestion desconnaissances (GC) ainsi que l’utilisation des médiassociaux tels que Facebook, YouTube et Twitter, enparticulier dans les pratiques de gestion desconnaissances. Les résultats des données recueilliespendant le premier mois de l’ouverture de l’enquêteseront présentés sur cette affiche. Ces résultats nousfourniront une meilleure compréhension du paysagede la GC, des OSBL et des médias sociaux, ce quiaura des répercussions et un apprentissage pour lesOSBL en exploitation au Canada et dans d’autrespays.


2016 ◽  
Vol 3 ◽  
Author(s):  
Rebekah Bjork ◽  
Brian Palaggi ◽  
Ryan McKee

Non-profit organizations in the United States are becoming more dependent on the use of social media accounts, to market to their mobile audiences, because they are free to use. With the constant advancements in technology, True Friends marketing department struggles to keep up with the lack of staff and necessary resources. The researchers chose to investigate how True Friends Organization could improve the quality of their mobile engagement through the analysis of their social media and Google analytics accounts. Specifically, the researchers implemented action research to evaluate if the increased use of Instagram expands True Friends mobile audience. The researchers evaluated how technology helps to create unique cultures amongst mobile audiences, as well as why social media as a medium is so important. Participants of this study included True Friends mobile audiences on Google Analytics, Facebook, Twitter, Pinterest, and Instagram. Their mobile audience consists of participants from California, England, Illinois, Iowa, Minnesota, New York, and Wisconsin. The study meticulously focused on social media as a medium for True Friends to communicate with their mobile audience, and how each of their accounts helps to create a distinct culture.


Author(s):  
Shannon Lucky ◽  
Dinesh Rathi

Social media technologies have the potential to be powerful knowledge sharing and community building tools for both corporate and non-profit interests. This pilot study explores the social media presence of a group of forty-six Alberta-based non-profit organizations (NPOs) in this information rich space. In this paper we look at the pattern of presence of NPOs using social media and relationships with staffing structures.Les médias sociaux ont la capacité d’être de puissants outils de partage de la connaissance et de rassemblement communautaire pour les organisations à but lucratif et sans but lucratif. Cette étude pilote explore la présence dans les médias sociaux d’un groupe de quarante-six organisations sans but lucratif (OSBL) albertaines dans cet environnement riche en information. La communication portera sur les modèles de présence des OSBL dans les médias sociaux et les liens avec les structures organisationnelles.


2017 ◽  
Vol 32 (2) ◽  
pp. 194-209 ◽  
Author(s):  
Daniel Schlagwein ◽  
Monica Hu

In this paper, we examine the relation between social media use and the absorptive capacity of organisations. Over the past 10 years, many organisations have systematically adopted social media. Trade press and consulting companies often claim that the systematic use of social media increases the performance of organisations. However, such claims are typically neither empirically grounded nor theoretically examined. In this paper, based on key informant interviews at 20 organisations, we examine these claims empirically and theoretically. Firstly, we examine the ways in which social media are used by organisations. We identify five different social media use types that support different organisational purposes (broadcast, dialogue, collaboration, knowledge management and sociability). Secondly, we analyse how these five social media use types relate to organisations' absorptive capacity. We find that particular social media use types (e.g., dialogue) support organisations' absorptive capacity and, ultimately, their performance although others (e.g., sociability) do not.


2018 ◽  
Vol 10 (1) ◽  
Author(s):  
Emma E. Duke ◽  
Kathleen C. Sitter ◽  
Nicole Boggan

Online communication continues to provide opportunities to connect, mobilize and disseminate information amongst direct service organizations. While the use of social media among non-profits continues to expand, there is a paucity of research that documents the extent to which online channels – particularly social media – are adopted and used amongst organizations that support sex workers. Online advocacy efforts have grown over the last decade, with sex workers and non-profit organizations at the forefront. This article evaluates the presence and social media strategies amongst organizations providing direct services for sex workers in Canada. Eighty-seven organizations operating in Canada were examined to assess both the types of social media channels used, and the online strategies employed. Results indicate there is a propensity for agencies to engage in multiple social media platforms with spaces for service users to post information in lieu of static sites that predominantly support one-way communication. Recommendations and best practices include integrating postings across platforms for efficiency, developing and maintaining safe spaces online, and focusing on channels that support multilogue communication.             Keywords:  Sex work, social media, knowledge


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