scholarly journals The Effect Of Promotion, Quality Products, And Price On Purchase Decisions

2019 ◽  
Vol 1 (1) ◽  
pp. 225-234
Author(s):  
Junita Ari Angraini
Keyword(s):  
Product Quality ◽  
Quantitative Research ◽  
Screen Printing ◽  
Linear Regression Analysis ◽  
Multiple Linear Regression Analysis ◽  
Purchase Decisions ◽  
Purchasing Decisions ◽  
Analysis Techniques ◽  
A Value ◽  
Research Population

This study aims to analyze whether promotion, product quality, and price have a significant effect on consumer purchasing decisions on screen printing Convocation of Surabaya City. This research is quantitative research. Population and sample distributed were 107 respondents. Data collection techniques using a questionnaire. Analysis of the data used is using multiple linear regression analysis techniques and classical assumption tests. Based on the results of the study show that the price variable has a positive and significant effect on purchasing decisions with a tcount = 2.074> of ttable 1.983 with a significance of 0.041 <0.05 which means significant, and for product quality variables on purchasing decisions shows tcount = 5.968> from ttable1,983 with a significance of 0,000 <0,05 which means significant, the price of purchasing decisions shows a value of tcount = 3,091> of ttable 1,983 with a significance of 0,003 <0,05 which means significant.

scholarly journals PENGARUH KUALITAS PRODUK, HARGA DAN CITRA MEREK TERHADAP KEPUTUSAN PEMBELIAN MOBIL TOYOTA CALYA DI NASMOCO SLAMET RIYADI SURAKARTA

2019 ◽  
Vol 3 (02) ◽  
Author(s):  
Thoriq Amri Yahya ◽  
Burhanuddin Burhanuddin ◽  
Rochmi Widayanti
Keyword(s):  
Product Quality ◽  
Quantitative Research ◽  
Brand Image ◽  
Linear Regression Analysis ◽  
Multiple Linear Regression Analysis ◽  
T Test ◽  
Purchasing Decisions ◽  
F Test ◽  
Test Analysis ◽  
A Value

This study was conducted to determine how much the influence of the independent variables consisting of product quality, price and brand image on the purchase decision of the Toyota Calya car in Nasmoco slamet Riyadi Surakarta. The sample in this study was 78 respondents taken from the consumer population who bought a Toyota Calya car at Nasmoco Slamet Riyadi in the period 2017-2018. The technique used is purposive sampling. As in general quantitative research, this research uses t-test analysis techniques for hypothesis testing, F test and multiple linear regression analysis. The results of the f test produce Fcalculate = 35,644 indicating that the variable of product quality, price and brand image jointly influence the purchasing decision of the Toyota Calya car at Nasmoco Slamet Riyadi. The results of the t test show the most dominant price variable influencing the dependent variable (Y) with a value of t calculate = 2.688 Keywords : product quality, price, brand image, purchasing decisions

scholarly journals PENGARUH KECERDASAN EMOSIONAL, KOMPETENSI KARYAWAN DAN PENGALAMAN KERJA TERHADAP KINERJA KARYAWAN (STUDI PADA INDUSTRI ROTI HARUM SARI BOYOLALI)

2021 ◽  
Vol 12 (1) ◽  
pp. 66-81
Author(s):  
Asrianingsih Asrianingsih ◽  
Rini Handayani
Keyword(s):  
Service Quality ◽  
Product Quality ◽  
Linear Regression Analysis ◽  
Multiple Linear Regression Analysis ◽  
Price Promotion ◽  
Purchasing Decisions ◽  
Product Price ◽  
Analysis Techniques ◽  
A Value ◽  
Quality Product

The research purpose was determined the effect of Product Quality, Product Price, Promotion and Service Quality on OPPO Smartphone Purchase Decision at Matahari Singosaren Surakarta. This research was conducted in Matahari Singosaren Surakarta with multiple linear regression analysis techniques. The sample is 100 respondents. Based on the analysis results can be known Variable Quality products, Product Price, promotion and Service Quality positively affect oppo smartphone purchasing decisions in Matahari Singosaren Surakarta. Price is the most dominant variable, this can be shown with the highest regression coefficient of 0.638. Based on the results of the determination coefficient, the calculation of the SPSS program obtained a value of R Square = 0.491. This value means that Variable Product Quality, Product Price, Promotion and Service Quality contribute 49.1% to purchasing decisions on OPPO smartphones in Matahari Singosaren Surakarta. While the remaining 50.1% is influenced by other factors outside the researchers.

scholarly journals PENGARUH MARKETING MIX DAN KUALITAS PELAYANAN TERHADAP KEPUTUSAN PEMBELIAN SMARTPHONE OPPO DI MATAHARI SINGOSAREN SURAKARTA

2021 ◽  
Vol 12 (1) ◽  
pp. 1-16
Author(s):  
Ratih Witayana Trian Soeripto ◽  
Kasidin Kasidin
Keyword(s):  
Service Quality ◽  
Product Quality ◽  
Linear Regression Analysis ◽  
Multiple Linear Regression Analysis ◽  
Price Promotion ◽  
Purchasing Decisions ◽  
Product Price ◽  
Analysis Techniques ◽  
A Value ◽  
Quality Product

The research purpose was determined the effect of Product Quality, Product Price, Promotion and Service Quality on OPPO Smartphone Purchase Decision at Matahari Singosaren Surakarta.This research was conducted in Matahari Singosaren Surakarta with multiple linear regression analysis techniques. The sample is 100 respondents. Based on the analysis results can be known Variable Quality products, Product Price, promotion and Service Quality positively affect oppo smartphone purchasing decisions in Matahari Singosaren Surakarta. Price is the most dominant variable, this can be shown with the highest regression coefficient of 0.638. Based on the results of the determination coefficient, the calculation of the SPSS program obtained a value of R Square = 0.491. This value means that Variable Product Quality, Product Price, Promotion and Service Quality contribute 49.1% to purchasing decisions on OPPO smartphones in Matahari Singosaren Surakarta. While the remaining 50.1% is influenced by other factors outside the researchers.

scholarly journals The Influence of Social Media, Product Quality, and Price on Purchasing Decisions on UMKM Ayra & Eve in Surabaya

2018 ◽  
Vol 1 (1) ◽  
pp. 19-29
Author(s):  
Weni Widiasti Ningrum ◽  
I Nyoman Sudapet ◽  
Hamzah Denny Subagio
Keyword(s):  
Social Media ◽  
Regression Analysis ◽  
Linear Regression ◽  
Product Quality ◽  
Quantitative Research ◽  
Linear Regression Analysis ◽  
Multiple Linear Regression Analysis ◽  
Purchase Decision ◽  
Purchasing Decisions ◽  
Analysis Techniques

Purchasing decisions are very important. Because a product will be sold, with a purchase decision made by consumers. As with the UMKM Ayra & Eve in Surabaya, the more purchasing decisions made by consumers, the more products are sold. In this study to analyze the influence of social media, product quality, price on purchasing decisions. This study uses quantitative research with a sample of 80 respondents. And data were analyzed using multiple linear regression analysis techniques and classical assumption tests. Simultaneous social media, product quality, and significant price for purchasing decisions. Therefore, the UMKM Ayra&Eve in Surabaya must be maintained.

scholarly journals Effect of Trust, Quality of Products and Quality Services on Purchase Decisions on E-Commerce Shopee in Palembang City

2019 ◽  
Vol 3 (12) ◽  
pp. 1-6
Keyword(s):  
Regression Analysis ◽  
Service Quality ◽  
Product Quality ◽  
Linear Regression Analysis ◽  
Multiple Linear Regression Analysis ◽  
Purchase Decisions ◽  
Purchasing Decisions ◽  
Quality Of Products ◽  
Dominant Influence

Purchasing decision is the decision of consumers to buy a product or service as desired. This study aims to determine the effect of trust, product quality and service quality on purchasing decisions at e-commerce Shopee in Palembang. This study uses multiple linear regression analysis. The sample in this study were 100 respondents who showed the results that the variables of trust, product quality and service quality had a positive and significant effect on purchasing decisions in ecommerce Shopee. there is one variable that has dominant influence on purchasing decisions, namely the variable trust in purchasing decisions

scholarly journals The Effect of Halal Label, Halal Awarness, Product Price, and Brand Image to the Purchasing Decision on Cosmetic Products (Case Study on Consumers of Sari Ayu Martha Tilaar in Binjai City)

2017 ◽  
Vol 1 (1) ◽  
pp. 55
Author(s):  
Henry Aspan ◽  
Iskandar Muda Sipayung ◽  
Ade Putri Muharrami ◽  
Husni Muharram Ritonga
Keyword(s):  
Quantitative Research ◽  
Linear Regression Analysis ◽  
Multiple Linear Regression Analysis ◽  
Positive Influence ◽  
Purchase Decisions ◽  
Purchasing Decisions ◽  
Product Price ◽  
Cosmetic Product ◽  
Product Pricing

The purpose research to determine the effection of halal label, realization, product price and respect on the trademark with decision of purchase cosmetic product for consument Sariayu Martha Tilaar in Binjai. The total of samples in this research are 100 respondents. This research uses a quantitative research. The method of data analysis was conducted using multiple linear regression analysis. The results showed that the variables simultaneously on the halal label , halal realization, product pricing, and respect for the trademark with the decision to purchase in Binjai get the effects to buy cosmestic Sariayu Martha Tilaar. The variabel of effection of halal label, realization halal, product price and respect on the trademark with decision of purchase cosmetic product for consument Sariayu Martha Tilaar in Binjai are individually not significant effect on purchasing decisions. While the price of individual products has positive influence on purchase decisions cosmetics Sariayu Martha Tilaar. The result of coefficient determination test indicates that the variable of halal label, realization, product price and respect on the trademark with decision of purchase cosmetic product by 15.8% (low), while the balance of 84.2% is influenced by other variables not examined in this research.

scholarly journals The Influence of Targeting Strategies on Purchasing Decisions at Maros Homemade Eating Stalls

2020 ◽  
Vol 1 (3) ◽  
pp. 20-25
Author(s):  
Hermawaty Remba Kasim ◽  
Hasriani Hasriani ◽  
Mahyus Mahyus
Keyword(s):  
Regression Analysis ◽  
Data Analysis ◽  
Quantitative Research ◽  
Linear Regression Analysis ◽  
Multiple Linear Regression Analysis ◽  
Exact Science ◽  
Purchasing Decisions ◽  
Analysis Techniques ◽  
The Right ◽  
Targeting Strategy

The research aims to find out influence of targeting strategies on purchasing decisions at Maros Homemade food stalls in Maros Regency. This type of research is descriptive-quantitative research with data analysis techniques using exact science using observation, questionnaires, and documentation with data analysis techniques using multiple linear regression analysis. The results showed that: Partially targeting has a significant effect on purchasing decisions, with t count = 6.954> t table = 2.009 and a significance value of 0.000. This targeting strategy can be done by increasing the right marketing strategy and selecting targets in accordance with the target at the food stalls so that consumers are interested in making purchasing decisions.

ANALISIS PENGARUH MEREK, HARGA DAN KUALITAS PRODUK LARISSA AESTHETIC CENTER YOGYAKARTA TERHADAP KEPUTUSAN PEMBELIAN

2019 ◽  
Vol 27 (1) ◽  
pp. 15-26
Author(s):  
Paramita Paramita ◽  
Dila Damayanti
Keyword(s):  
Product Quality ◽  
Linear Regression Analysis ◽  
Multiple Linear Regression Analysis ◽  
T Test ◽  
Purchase Decision ◽  
Purchasing Decisions ◽  
Validity And Reliability ◽  
Test Statistic ◽  
Analysis Technique ◽  
Research Population

The purpose of this research is to know: (1) influence of brand influence to purchase decision of Larissa product (2) influence of price to decision of purchase of Larissa product (3) influence of product quality to decision of purchase of Larissa product (4) influence of brand, price, and product quality simultaneous decision to purchase Larissa products. This type of research is survey research. Population in this research is consumer of Larissa Aesthetic Center Galleria Mall. Sampling method with non probability sampling with convenience sampling with the number of 100 respondents. Data were collected with questionnaires that have been tested for validity and reliability. Data analysis technique used is multiple linear regression analysis. The result of this research show that (1) there is influence between brand to decision of purchasing of Larissa product, this is proved by result of t test statistic for Brand variable (X ) obtained t value bigger than t table (3,104> 1,985) with significance 0,003 < 0.05. So partially the brand variable (X1) has a significant effect on purchasing decisions (Y). (2) The result of t test statistic for Price variable (X‚ ) obtained t value count bigger than t table (2,905> 1,985) with significant t equal to 0,005, because t value count bigger than t table and significant t <0,05 0.005 <0.05). So partially variable brand (X‚ ) have a significant effect on purchase decision (Y). (3) The result of t test statistic for product quality variable (Xƒ ) is got t value bigger than t table (2,445> 1,985) with significant t equal to 0,016, because t value count bigger than t table and significant t <0,05 (0.016 <0.05). So partially variable brand (Xƒ ) have a significant effect on purchase decision (Y).

scholarly journals PENGARUH KUALITAS PRODUK DAN HARGA TERHADAP KEPUTUSAN PEMBELIAN SMARTPHONE OPPO

2021 ◽  
Vol 14 (2) ◽  
pp. 153-168
Author(s):  
Sarah Septiani ◽  
Bono Prambudi
Keyword(s):  
Product Quality ◽  
Empirical Studies ◽  
Linear Regression Analysis ◽  
Sampling Technique ◽  
Multiple Linear Regression Analysis ◽  
Coefficient Of Determination ◽  
Purchase Decision ◽  
Purchase Decisions ◽  
Purchasing Decisions

The purpose of this study is to analyze the effect of product quality and price on purchasing decisions for Oppo smartphones, empirical studies; Pesona Square Mall Depok, Depok Town Square, Margo City Depok, ITC Depok and Depok Mall. The number of respondents who were sampled was 100 people, with the sample criteria; (i). Oppo smartphone users, and (ii). ever been to Pesona Square Depok Mall, Depok Town Square, Margo City Depok, ITC Depok or Depok Mall. Sampling using nonprobability sampling technique. The method uses purposive sampling, namely the sampling technique with certain considerations, so the samples selected are people who meet the criteria mentioned above. By using the Roa Purba formula, the methods used in it include; Analysis of the validity, reliability, classical assumption test, multiple linear regression analysis, F test, t test and coefficient of determination (SPSS Version 22). The result is that Product Quality (X1) does not have a significant effect on Purchase Decisions (Y), meaning that the quality of Oppo smartphone products is not a determining factor in purchasing decisions. While the price variable (X2) has a positive and significant effect on Purchase Decision (Y), meaning that the higher the price of the Oppo smartphone, the more it will increase the purchasing decision. Keywords : Product Quality, Price, Purchase Decision  

scholarly journals THE EFFECT OF PRICE, PRODUCT QUALITY, AND ELECTRONIC WORD OF MOUTH (EWOM) ON THE INTENTION TO BUY SUNRIZQ BATIK IN MALAKA MALAYSIA

2019 ◽  
Vol 1 (2) ◽  
pp. 203-210
Author(s):  
Abd Rofiq ◽  
Joko Suyono
Keyword(s):  
Regression Analysis ◽  
Linear Regression ◽  
Multiple Linear Regression ◽  
Product Quality ◽  
Quantitative Research ◽  
Word Of Mouth ◽  
Linear Regression Analysis ◽  
Multiple Linear Regression Analysis ◽  
Electronic Word Of Mouth ◽  
Analysis Techniques

Buying interest is the desire that arises from consumers to a product as a result of the consumer's observation of a product. Therefore the purpose of this study is to analyze the extent of the influence of Price, Product Quality, Electronic Word Of Mouth (EWOM) on consumer buying interest. Batik Sunrizq Malacca Malaysia. This research is quantitative research with a sample of 240 respondents. Furthermore, the data were analyzed using multiple linear regression analysis techniques and classical assumption tests. The results of this study indicate that the three hypotheses proposed have a significant and supportive effect

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