scholarly journals Rhetoric in Digital Communication: Merging Tradition with Modernity

Res Rhetorica ◽  
2019 ◽  
Vol 6 (3) ◽  
Author(s):  
Anna Bendrat
Keyword(s):  
Digital Media ◽  
Communication Process ◽  
Rhetorical Situation ◽  
Human Communication ◽  
Digital Medium ◽  
Active Participant ◽  
Media Messages ◽  
Interactive Nature ◽  
Definition Of

Looking into the definition of rhetoric in the digital space, one often encounters the view that rhetoric is too remote or too “ancient” to be used as a conceptual, theoretical or practical framework for researching digital media. However, a substantial body of contemporary media research applies the theory of rhetoric, using a modern conceptual apparatus (e.g. cognitive theories of metaphor). Based on Kenneth Burke’s model of the pentad, the article aims to show that media messages in the digital environment are based on the notion of the rhetorical situation and demonstrate that the rhetorical apparatus has a crucial role in discerning the ways to modify the discourse space in human-computer-human communication. The source of modification in the traditional model of a rhetorical situation is the interactive nature of communication in digital media and the fact that the recipient [agent a] is bestowed with the role of an active participant who can influence the content of the message. Thanks to the use of the rhetorical model of pentad, the argument goes that in contrast to traditional media, modifications in the model act 1 → agent → agency → act 2 are possible and they result from the inclusion of external participants [agent b] and changes in the ontological status of the digital medium from the role of an intermediary to an active participant in the communication process [agent c].

From Perception to Action: The Role of Auditory Input in Shaping Vocal Communication and Social Behaviors in Birds

2019 ◽  
Vol 94 (Suppl. 1-4) ◽  
pp. 51-60
Author(s):  
Julie E. Elie ◽  
Susanne Hoffmann ◽  
Jeffery L. Dunning ◽  
Melissa J. Coleman ◽  
Eric S. Fortune ◽  
...  
Keyword(s):  
Feedback Loop ◽  
Vocal Communication ◽  
Neural Mechanisms ◽  
Communication Process ◽  
Auditory Input ◽  
Research Focus ◽  
Vocal Production ◽  
Active Participant ◽  
Communication Signals

Acoustic communication signals are typically generated to influence the behavior of conspecific receivers. In songbirds, for instance, such cues are routinely used by males to influence the behavior of females and rival males. There is remarkable diversity in vocalizations across songbird species, and the mechanisms of vocal production have been studied extensively, yet there has been comparatively little emphasis on how the receiver perceives those signals and uses that information to direct subsequent actions. Here, we emphasize the receiver as an active participant in the communication process. The roles of sender and receiver can alternate between individuals, resulting in an emergent feedback loop that governs the behavior of both. We describe three lines of research that are beginning to reveal the neural mechanisms that underlie the reciprocal exchange of information in communication. These lines of research focus on the perception of the repertoire of songbird vocalizations, evaluation of vocalizations in mate choice, and the coordination of duet singing.

scholarly journals Interactional and Cognitive Mechanisms in the Evolution of (Proto)language(s)

2021 ◽  
Author(s):  
Michael Pleyer
Keyword(s):  
Ad Hoc ◽  
Complex Adaptive System ◽  
Gradual Transition ◽  
Cognitive Mechanisms ◽  
Human Communication ◽  
The Social ◽  
Complex Adaptive ◽  
Interactive Nature ◽  
Cumulative Cultural Evolution

This paper discusses the role of interactional and cognitive mechanisms in the emergence of (proto-)linguistic structures and the evolution of (proto)language(s) from the perspective of usage-based and constructionist approaches. Both the social, interactive nature of human communication and the enchronic, interactional timescale have received increasing attention in investigations of how structure emerges in the complex adaptive system of language, which operates across multiple timescales and is shaped by multiple different factors. This has also led to an increasing focus on the mechanisms involved in the dialogic co-construction of structure and meaning in interaction. These include ad hoc constructionalization, interactive alignment, conceptual pacts, reuse and modification, and local forms of entrenchment, routinisation and schematisation. Interactional and cognitive mechanisms like these not only play a crucial role in the emergence of structure in modern languages. They can also help explain how the first (proto)constructions came into being in hominin interaction. Frequently re-occuring, temporary, local (proto)constructions acquired increasing degrees of entrenchment, which led to their subsequent diffusion throughout hominin communities. They were then subject to processes of conventionalisation and cumulative cultural evolution. This process is hypothesised to eventually have led to the gradual transition from protolanguage to language.

scholarly journals Deissi, riferimento, metafora

2008 ◽  
Keyword(s):  
Special Reference ◽  
Direct Reference ◽  
Human Communication ◽  
Personal Pronouns ◽  
Definition Of ◽  
Metaphor And Metonymy

This collection of essays by young specialists in linguistic disciplines addresses the oldest – and yet still topical – issues in the debate on language. It also includes a contribution by the famous Russian semiologist Boris Uspenskij (pupil, friend and collaborator of L. Hjelmslev, R. Jakobson and M. Lotman). Valentina Martina explores the relation between the plane of linguistic meanings and reality through an analysis of the concept of "system". The article by Artemij Keidan addresses the problem of the definition of deixis and its role in the disambiguation of proposition, with special reference to structuralism and contemporary theories on direct reference. The work of Luca Alfieri takes its cue from recent studies on cognition to demonstrate the unsustainability of the Jacobsonian dichotomy of metaphor and metonymy. Rounding off the book is an essay by Boris Uspenskij on the role of personal pronouns in the structure of language, in semiotics and in human communication, lavishly illustrated with examples and historical curiosities.

scholarly journals DIGITAL MEDIA AND CIVIC ENGAGEMENT ON HEALTH RISKS OF SMOKING AMONG DRIVERS IN ANAMBRA STATE

2021 ◽  
Vol 2 (1) ◽  
Author(s):  
Stephen Afam Kenechukwu
Keyword(s):  
Civic Engagement ◽  
Digital Media ◽  
Health Risks ◽  
Mass Transit ◽  
Health It ◽  
Anambra State ◽  
Media Messages ◽  
Effective Use

Smoking is the inhalation and exhalation of fumes of burning tobacco and other dangerous nicotine substances that endanger health. It is also a learned behaviour capable of causing addiction. The study examined civic engagement through digital media on health risks of smoking among drivers in Onitsha, Anambra State. The study focused on drivers of registered Mass Transit companies:  Eastern Mass Transit and Onitsha South Mass Transit. The study was anchored on two theories: grounded theory of smoking decision which explains pre-and-post effects of smoking quitting, and mediatisation theory which examines the long-term structural change in the role of media in culture and society. The study adopted a survey of drivers of select Mass Transit companies in Anambra State. This was to ensure that these drivers were studied in their varying work atmospheres concerning smoking. Findings of the study showed that drivers of both companies make effective use of digital media for information on the dangers of smoking while driving and erring drivers are adequately penalised. Based on the findings of this study, it is recommended that media messages on the dangers of smoking tobacco or other dangerous substances on the wheel should be sustained. It equally recommended psychological tests on drivers before recruitment.

ALGORITHM OF MANAGERIAL INNOVATIONS IMPLEMENTATION AT THE WINEMAKING INDUSTRY ENTERPRISES

2019 ◽  
Vol 4 (4) ◽  
pp. 257-264
Author(s):  
Sergii SELIKHOV
Keyword(s):  
Psychological Climate ◽  
Production Costs ◽  
Communication Process ◽  
Enterprise Management ◽  
Innovative Methods ◽  
Foreign Countries ◽  
Enterprise Management System ◽  
Definition Of ◽  
The Cost

The cost of modern innovative methods in winemaking requires finding ways to optimize the use of enterprise resources and reduce production costs. Another effective way is to introduce process innovation. The purpose of the article is to substantiate the feasibility of implementing managerial innovations in wineries and to determine the algorithm for assessing the readiness of the environment for their implementation. The directions of introduction of managerial innovations are considered. The types of managerial innovations in the field of personnel management are presented: recruiting, personnel audit and personnel coaching. The experience of foreign countries in the managerial innovations implementation is considered. Aspects of the analysis of the need for managerial innovations implementation are identified: as a tool and as a consequence. The introduction features of product and technical and technological innovations are determined. The definition of the concept of «organizational lag» has been given, which reflects the implementation of industrial innovations in the old management structures and methods, which reduces both their efficiency and the enterprise as a whole. The role of communication process in the enterprise management system is considered. The algorithm of communication aspects estimation of managerial innovations implementation at the enterprises by organizational, information, technological, social and psychological subsystems is presented. The role of the organizational management structure and the information subsystem in providing effective communications is presented. The role of the human factor in the communication process is defined. Using the developed algorithm will allow to identify bottlenecks in the communication process and to determine ways of overcoming them. Depending on the problems identified, their depth, importance and urgency, various measures may be taken to improve the enterprise communication system and approaches to regulating staff work: economic stimulation, adjustment of the social and psychological climate in the team, conflict resolution, professional development and training in terms of preparing staff for innovative changes etc. Keywords: management, innovation, communication, organization, personnel, enterprise, algorithm, socio-psychological climate, conflict, labor productivity, efficiency.

scholarly journals Dampak Work From Home Selama Pandemi Covid-19 terhadap Kondisi Fisiologis dan Perilaku Komunikasi

2020 ◽  
Vol 2 (2) ◽  
pp. 1-19
Author(s):  
Dewanto Putra Fajar
Keyword(s):  
Digital Media ◽  
Social Life ◽  
Direct Interaction ◽  
Communication Process ◽  
Communication Behavior ◽  
Human Communication ◽  
Work Activities ◽  
Physiological Conditions ◽  
Work From Home ◽  
The Government

The Covid-19 pandemic brought a variety of major changes to human social life throughout the world, including in Indonesia. The situation requires the government to impose work activities from home or known as WFH (working from home). Such a situation changes the behavior of human communication, which at first more often uses direct interaction directly, now changes to use digital media, thus creating a kind of social shock in the communication process. Furthermore, such changes take place over an uncertain period of time, so it is possible to raise a number of problems, related to personal conditions, which then affect communication behavior. This article seeks to find out the effect of applying work from home policies on physiology to communication behavior, using qualitative methods with a participatory approach, by observing changes in physiological conditions and individual communication behavior. Thus, this article is expected to reveal the hidden impact of the application of work from home, on physiological conditions and communication behavior. Keywords: Covid-19, Work from home, Communication behavior, Physiology, Communibiology

PSYCHOLOGICAL FEATURES OF SOCIAL MEDIA USERS’ ACTIVITY

2019 ◽  
pp. 160-181
Author(s):  
O. P. Sosniuk ◽  
I. V. Оstapenko
Keyword(s):  
Social Media ◽  
Psychological Characteristics ◽  
Active Participant ◽  
Media Impact ◽  
Different Types ◽  
Definition Of ◽  
Psychological Features ◽  
Civic Competence

The article deals with the analysis of psychological features of social media users’ activity. The authors discuss the main approaches to the classification of social media, clarify the definition of this concept. The article presents the analysis of the typologies of social media users. According to the results of the qualitative study, the authors identified eight types of social media users, (considering the specifics of their activity: 1) generator of creolized content; 2) initiator of the discussion; 3) active participant in the discussion; 4) spreader of the creolized content; 5) imitator; 6) conformist; 7) observer; 8) inactive user. The psychological characteristics of the activity of these types of users of social media are identified. It has been proved that there are some differences in the ratio of different types of users for the most popular social networks (Facebook, Instagram, Twitter) and messengers (Telegram, Viber). It is determined that the leading types of users are: for the Facebook – discussion initiator, active discussion participant, conformist; for the Instagram – generator of creolized content, spreader of the creolized content, and a follower; for the Twitter – generator of creolized content, spreader of the creolized content and a discussion initiator; for Telegram – discussion initiator, active discussion participant, spreader of the creolized content; for Viber messenger – initiator of discussions, active participant of discussions, conformist. The prospects for further research are outlined: verification of the typology of social media users in an expanded sample, specification of the psychological profile of different types of social media users, creation of technologies for development of personality’s media competence, identification of preconditions for constructive social media impact on users, exploration of the role of social media in the process of building a personality’s civic competence.

The Role of Personnel Marketing in the Formation of Competitive Advantages of the Enterprise

2019 ◽  
Vol 8 (2) ◽  
pp. 4-9
Author(s):  
Алексей Малышев ◽  
Aleksey Malyshev
Keyword(s):  
Career Planning ◽  
Communication Process ◽  
Learning Assessment ◽  
Employee Productivity ◽  
Competitive Advantages ◽  
Job Descriptions ◽  
Strategic Objectives ◽  
Specific Position ◽  
Definition Of

The article reveals the role of marketing personnel in shaping the competitive advantages of an enterprise, and approaches to the essence of marketing staff of various authors are considered. A model of personnel marketing has been developed in the formation of a competitive advantage of an enterprise based on elements of a systematic, process, and situational approach. At the first stage, this model implies the definition of enterprise goals, the study of personnel marketing and, on the basis of this, the formation of competitive advantages. At the second stage, the goals of personnel marketing and their implementation are determined; this stage is characterized by the admission of an employee to a specific position and his adaptation in the workplace at the enterprise. In turn, the adaptation includes: acquaintance with the organization and units, introduction to the position and conduct of primary education. The employee works on probation, after which he passes certification. Then the employee starts the employee in the appointed position. If job descriptions involve the development of certain competencies that the employee does not possess, then he needs to undergo training and certification. Positive certification of a specialist allows him to successfully work in his position and be appointed to the internal reserve of the enterprise. After assignment to the personnel reserve, career planning follows. Continuing careers and raising the qualifications of an employee and comparing the results of a learning assessment lead to the goal of this model, which increases employee productivity through an effective personnel marketing system. This model can be applicable for all enterprises and any industry. The model will: improve the competitiveness of the enterprise; strengthen competitive advantages; achieve the strategic objectives of the enterprise; increase the value of the workforce; to form and effectively develop the organizational culture of the enterprise; increase the efficiency of the communication process; improve the adaptability of the enterprise to changes in the external environment; to form an effective motivational policy of the enterprise; increase the attractiveness of the enterprise.

scholarly journals The Urgency and Role of Emoji and PUEBI-Compliant Spelling Applications in Digital Communication to Minimize Misunderstanding Among Airlangga University Students

2021 ◽  
Author(s):  
Walidil Afi ◽  
Amanda Putri Setianingrum ◽  
Bagas Respati Adjie ◽  
Moses Glorino Rumambo Pandin
Keyword(s):  
University Students ◽  
Nonverbal Communication ◽  
Digital Communication ◽  
Computer Mediated Communication ◽  
Electronic Devices ◽  
Communication Process ◽  
Human Communication ◽  
Mediated Communication ◽  
Computer Mediated

The existence of CMC (Computer-Mediated Communication) has influenced the pattern of human communication, which was initially face-to-face, to become more accessible by using electronic devices. So that the communication process can be carried out more flexibly even though they are separated by distance. However, communication through electronic devices has limitations in conveying messages and providing the opportunity for the recipient to understand the message because CMC (Computer-Mediated Communication) does not include nonverbal communication such as expressions and feelings. Therefore, communication through electronic devices depends on the use of language only. However, people tend to make language errors in digital communication such as omission or punctuation errors, spelling errors and inappropriate PUEBI, abbreviated words, and complex words to understand. These two conditions certainly impact the digital communication process because people are at risk of experiencing misunderstandings with different perceptions between the two. This research aims to determine the urgency and role of emoji and PUEBI-compliant spelling in digital communication among Airlangga University students. This research method is descriptive qualitative by applying the purposive sampling technique. The respondent's criteria are undergraduate students from Universitas Airlangga who have experience in digital communication. Data were collected through surveys and literature studies to obtain detailed information on the research topic. The results show that using emoji and good spelling is critical in digital communication because of limitations in delivering nonverbal communication and semantic errors that affect misunderstandings between communicators and communicators. Emojis and spellings that match The General Guideline for Indonesian Spelling (Pedoman Umum Ejaan Bahasa Indonesia [PUEBI]) can clarify messages so that the intent can be adequately conveyed, change the tone or intonation of speech, channel and represent the sender's expression, and give an impression to the sender of the message.

Digitalization of Culture and Arts Communication

2019 ◽  
pp. 144-160
Author(s):  
Hatun Boztepe Taşkıran
Keyword(s):  
Digital Media ◽  
Process Management ◽  
Digital Communication ◽  
Communication Process ◽  
Digital Culture ◽  
Digital Database ◽  
Communication Processes ◽  
Sample Application ◽  
The Common

In today's world, it has become more significant to understand the effect of digital media on the communication of the contents about culture and arts, which are the common heritages of mankind. In this chapter, the concepts of digital communication, digital media, and digital publics which are the most concrete results of the digitalization process in communication was examined. Also, the digitalization of culture and arts communication was investigated in relation to the organizations working in the field of culture and arts and artists' adaptation to the digitalized communication processes; and the role of digital media was explored in connection with the communication process management of culture and arts contents. In research conducted as part of this study, the digitalization of culture and arts communication was evaluated by analyzing a sample application as a digital database and determining the perspectives of target audiences. According to the data obtained in the research, Google Arts & Culture, which has been investigated as part of the study as a sample application, should be benefitted from in the digital culture and arts communication thanks to the features it has. The application supports the accessibility of artworks and cultural products from any society for digital media users. As the data gathered during the interviews done to present target audiences' points of views about the digitalization of culture and arts communication indicate, digital communication offers important opportunities for target audiences in reaching arts and culture contents without time and place restrictions; and target audiences appreciate accessing to these contents free of charge.

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