Rhetorical Ambiguity and Political Leadership: Ethos and Negotiation in Fredrik Reinfeldt’s 2005 “Welcome to the New Moderates” Speech
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This article explores how rhetorically ambiguous speech acts can work as preventive negotiations of potential confl ict within a political party and how such acts can affect the ethos of the leader. I show how rhetorically ambiguous speech can be a way of performing rhetorical leadership and communicating a democratic ethos while motivating participation in a common action for ends understood differently by different audiences.
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2016 ◽
Vol 29
(2)
◽
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