scholarly journals An Exploratory Study on the DevOps IT Alignment Model

10.28945/4595 ◽  
2020 ◽  
Vol 15 ◽  
pp. 127-154
Author(s):  
Michael Hart ◽  
John Burke

Aim/Purpose: Based on business-IT alignment, this study addresses the understudied practice of DevOps. Background: Although organizations continue to implement DevOps practices, few studies explore connections with prior theory. This study contributes to this need by developing the DevOps strategic IT alignment model. Methodology: The sample included 57 firms from the current Forbes Global 2000 and the Fortune 500 lists. The authors employed partial least squares structural equation modeling (PLS-SEM) to evaluate the DevOps IT alignment model. Contribution: The proposed model builds a foundation for further investigation into the influence of theory on DevOps using quantitative research methods. It also contributes to a reliable and valid DevOps instrument for future exploration. Findings: Continuous integration of software and knowledge sharing increases the level of IT subunit alignment in large organizations that foster DevOps. Furthermore, practicing DevOps positively influences the level of business-IT alignment. Recommendations for Practitioners: Organizations that cultivate DevOps experience greater levels of business-IT alignment through stronger knowledge sharing and continuous integration of applications. Thus, managers should identify how to develop closer bonds between subunits with dissimilar skillsets in their organizations. Recommendation for Researchers: Researchers should explore how theories interact, help, and/or do not support blossoming practices like DevOps. Impact on Society: Stronger bonds increase knowledge sharing between interdepartmental colleagues. Lower hierarchical levels of an organization as well as higher managerial levels benefit from cross-domain IT knowledge. Future Research: It is important to explore how different types of knowledge in diverse disciplines requires unique cross-discipline bonds to form and whether these relationships have connections with the contingency theory and quality management.

2019 ◽  
Vol 11 (12) ◽  
pp. 3436 ◽  
Author(s):  
Rizwan Raheem Ahmed ◽  
Dalia Streimikiene ◽  
Gerhard Berchtold ◽  
Jolita Vveinhardt ◽  
Zahid Ali Channar ◽  
...  

The purpose of the undertaken study is to examine the effectiveness of online digital media advertising as a strategic tool for building brand sustainability. For this purpose, we investigate the impact of different channels of online media, such as email marketing, mobile phone marketing, search engine optimization and companies’ websites, and social media marketing for the effectiveness of online digital media advertising. Moreover, the researchers have introduced eight mediating variables and six moderating variables to examine the impact between exogenous variables and online digital media advertising (endogenous). The researchers have taken 910 responses through a modified questionnaire and employed quantitative research methods, such as the structural equation modeling, exploratory factor and confirmatory factor analyses, and Hayes process approach for examining the mediation and moderation amongst the variables. The results of direct impact have demonstrated that all of the channels of digital media advertising have a positive and significant influence on the effectiveness of online digital media that creates brand sustainability for fast moving consumer goods (FMCG) and services sectors of Pakistan. The outcomes of hypotheses pertaining to the mediating and moderating effects of different variables have shown the significant influence between exogenous variables and endogenous variable. The results of the undertaken study are beneficial for the existing literature that provides the basic foil for future research studies. Moreover, the results have significant industrial implications for the marketers and digital media managers that they can devise effective media and marketing strategies to maintain optimum market share and competitive advantages.


2019 ◽  
Vol 10 (4) ◽  
pp. 1
Author(s):  
Son Thanh Than ◽  
Cung Huu Nguyen ◽  
Thang Quang Tran ◽  
Phong Ba Le

The purpose of this study is to investigate the influence of knowledge sharing (KS) and two specific types of innovation on competitive advantage in Vietnamese firms. Based on using structural equation modeling (SEM) and survey data collected from 225 participants, the findings reveal that KS directly and indirectly affects firm’s competitive advantage through the mediating role of innovation speed and innovation quality. The findings stress the important role of building a positive climate to stimulate employees for sharing knowledge aimed at improving firm’s innovation capability, and sustaining competitive advantage. Future research needs to explore the relationship between three components of knowledge management namely knowledge acquisition, KS, and knowledge application, innovation, and specific aspects of competitive advantage (such as low cost advantage, differentiation advantage, and time advantage) to provide deeper the mechanism of how specifics aspects of knowledge management connected with firm’s certain types of competitive advantage through innovation.


2021 ◽  
Vol 9 (1) ◽  
pp. 19
Author(s):  
Khairil Anwar ◽  
Abdul Mujib

The predominance and use of social media for sacred and secular purposes have made it imperative to understand the role of social media in people’s religious motives and life. Therefore, grounded in gratification theory, the current study examines the impact of social media usage intensity, social media usage frequency, and religious appreciation in developing and strengthening different motives, i.e., ministering, spiritual enlightenment, religious information, relaxing entertainment, and well-being, among the followers of social media pages/accounts/sites for faith-based content. Following a quantitative research methodology, data were collected from the 562 followers of social media, i.e., Facebook, YouTube, Instagram, and Twitter. Data were analyzed using Structural Equation Modeling (SEM) in SmartPLS3 software. The results revealed that social media usage intensity and frequency positively influenced all five motives of individuals with a higher impact on individuals’ motive of gaining religious information followed by spiritual enlightenment and well-being. Likewise, religious appreciation positively impacted all five motives of individuals to assess the faith-based content on social media pages/accounts/sites. However, the intensity of the impact varied from well-being, relaxing entertainment, ministering, religious information to spiritual enlightenment from the highest to lowest level, respectively. Moreover, the unique concept, theoretical and practical implications, and future research insights of the study are major advances to literature in the field.


2021 ◽  
Vol ahead-of-print (ahead-of-print) ◽  
Author(s):  
Mai Nguyen ◽  
Ashish Malik ◽  
Piyush Sharma

Purpose This study aims to combine the theory of planned behave or (TPB) and the motivational framework to extend the research on online knowledge sharing (OKS) in an organization by exploring the factors that drive the knowledge sharing intentions (KSI) of posters and lurkers. Design/methodology/approach A field survey with 501 employees in Vietnamese telecommunication companies is used to collect the data and a structural equation modeling approach with AMOS 25.0 is used to test all the hypotheses. Findings Attitudes toward OKS and subjective norms influence online KSI for both posters and lurkers. Self-enjoyment has a stronger effect on the attitudes toward OKS for posters than lurkers. Self-efficacy, reciprocity and rewards only affect posters and not lurkers. Research limitations/implications This study uses self-efficacy and self-enjoyment to represent intrinsic motivation and reciprocity and rewards for extrinsic motivation. Future research may use additional motivational factors to provide additional insights. Practical implications Managers should pay greater attention to subjective norms and attitudes toward knowledge sharing to motivate all the employees to share knowledge with each other to improve organizational performance. Originality/value This is the first study to combine TPB with the motivational framework to explore the factors that drive online knowledge sharing in an organization.


Author(s):  
Maha A. Alrashed ◽  
Mutlaq B Alotaibi

This study proposes and empirically examines a revised and extended Unified Theory of Acceptance and Use of Technology (UTAUT) model, while acknowledging the role of trust on government cloud (G-Cloud) acceptance. The study utilized a quantitative research approach to examine the research model with data collected from a survey administered to IT professionals at government agencies in Saudi Arabia. The model was tested using the partial least squares structural equation modeling (PLS-SEM). Results show that trust is a major predictor of behavioral intentions to use G-Cloud that reduces uncertainty associated with the cloud and mitigates risk perceptions on the one hand, and significantly increases the perceptions of usefulness on the other hand. Furthermore, results indicate that performance expectancy, social influence, and facilitating conditions are all significant determinants of G-Cloud acceptance. Based on the findings, the study highlights several implications for practice and suggests opportunities for future research in the field of government cloud.


2019 ◽  
Vol 12 (1) ◽  
pp. 19
Author(s):  
Selly Juliana ◽  
Sabrina O. Sihombing

<p><em>Zipping and zapping is better known as TV channel transfers that viewers can record, pause and repeat TV broadcasts. It can be stated that zipping and zapping can cause ads to be no longer effective and efficient as a means of promotion and communication of products. Therefore, to create good communication, advertising can be used and product placement is one of the advertising choices. Product placement is one of the most advanced advertising industries. Product placement makes the audience's attention indirectly focus on the brand or product that is placed on television shows or films, and companies that use product placement can avoid zipping and electric shocks. Based on the previous explanation, this research was conducted to determine whether product placement had a positive effect on brand awareness and intention to buy Indonesian people. This research was conducted with quantitative research methods through an online questionnaire. This study applied a purposive sampling method and was aimed at respondents who had watched Indonesian Idol 2018. The study consisted of 154 respondents. Data were analyzed using structural equation modeling. The results show that there are two supported hypotheses and one hypothesis that is not supported. This study concludes that there is a positive influence of product placement and brand awareness, there is no positive influence of product placement and purchase intention, and there is a positive influence of brand awareness and purchase intention.</em></p>


2019 ◽  
Vol 2 (2) ◽  
Author(s):  
Charir Mahmudah

�AbstractThis study aims to determine the effect of the promotion mix on travel interest; the influence of the promotional mix on the desire to revisit; and the influence of interest in traveling to the desire to visit again. The purpose of the study was made because based on the fact of a repeat visit, because Gemah Beach has an appalling situation, for example the condition of Gemah Beach is less clean and the facilities are less satisfactory. This research method uses quantitative research methods with a population of 1201 students. The sampling technique used a random sampling of 206 students. Variables consist of promotion mix (X1), interest in traveling (X2), and desire to re-visit (X3). Data collection using documents and questionnaires. The data analysis technique used is Structural Equation Modeling (SEM). The results showed that: the promotion of a significant positive influence on travel interest showed a probability value of 0,000 below the p value of 0.05; the promotion mix did not have a significant positive effect on the desire to revisit, indicating a probability value of 0.052 above the p value of 0.05; interest in traveling has a significant positive effect on the desire to revisit showing a probability value of 0,000 below the p value of 0.05.�Keywords: Promotion Mix, Marketing Mix, Travel, Revisit��AbstrakPenelitian ini bertujuan untuk mengetahui pengaruh bauran promosi terhadap minat berwisata; pengaruh bauran promosi terhadap keinginan berkunjung ulang; dan pengaruh minat berwisata terhadap keinginan berkunjung ulang. Tujuan penelitian tersebut dibuat karena berdasarkan fakta berkunjung ulang, dikarenakan Pantai Gemah memiliki keadaan yang memprihatinkan, contohnya keadaan Pantai Gemah kurang bersih dan fasilitas kurang memuaskan. Metode penelitian ini mengunakan metode penelitian kuantitatif dengan populasi sebesar 1201 mahasiswa. Teknik pengambilan sampel menggunakan random sampling sejumlah 206 mahasiswa. Variabel terdiri dari bauran promosi (X1), minat berwisata (X2), dan keinginan berkunjung ulang (X3). Pengumpulan data menggunakan dokumen dan angket. Teknik analisis data yang digunakan adalah Structural Equation Modelling (SEM). Hasil penelitian menunjukkan bahwa: bauran promosi pengaruh positif signifikan terhadap minat berwisata menunjukkan nilai probabilitas sebesar 0,000 dibawah nilai p value 0,05; bauran promosi tidak berpengaruh positif signifikan terhadap keinginan berkunjung ulang menunjukkan nilai probabilitas sebesar 0,052 diatas nilai p value 0,05; minat berwisata berpengaruh positif signifikan terhadap keinginan berkunjung ulang menunjukkan nilai probabilitas sebesar 0,000 dibawah nilai p value 0,05.�Kata Kunci: Bauran Promosi, Marketing Mix, Berwisata, Berkunjung Ulang


2018 ◽  
Vol 15 (3) ◽  
pp. 303-320 ◽  
Author(s):  
Luis Hernan Contreras Pinochet ◽  
Evandro Luiz Lopes ◽  
Caio Henrique Fernandes Srulzon ◽  
Luciana Massaro Onusic

Purpose “Internet of things” is a broad term used to describe network connectivity to physical objects. Called connectable or smart objects, they are embedded in electronic circuits and software that make them capable of detecting, collecting and transmitting data and information. This paper aims to examine the influence of the attributes of “internet of things” products in the functional and emotional experience of purchase intention. Design/methodology/approach The study used a model adapted from Yaping et al. (2014), with adjustment for the constructs “emotional experience”, “functional experience” and “purchase intention”. The survey consisted of a sample of 747 valid questionnaires regarding users of “internet of things” products, through a structured questionnaire with 36 assertions, which were answered based on the Likert scale. The quantitative research approach followed an exploratory descriptive phase followed by the application of structural equation modeling. Findings Results validated most of the relationships of the model, with high levels of significance. In addition, there was a greater influence of emotional experience than functional on purchase intention for the selected sample, which mainly consisted of young people. Originality/value In short, the study confirmed the statistical significance of the structural paths, indicating that the proposed model is consistent, and with an appropriate adjustment can be applied in future research.


2017 ◽  
Vol 8 (3) ◽  
pp. 1-19
Author(s):  
Maha A. Alrashed ◽  
Mutlaq B Alotaibi

This study proposes and empirically examines a revised and extended Unified Theory of Acceptance and Use of Technology (UTAUT) model, while acknowledging the role of trust on government cloud (G-Cloud) acceptance. The study utilized a quantitative research approach to examine the research model with data collected from a survey administered to IT professionals at government agencies in Saudi Arabia. The model was tested using the partial least squares structural equation modeling (PLS-SEM). Results show that trust is a major predictor of behavioral intentions to use G-Cloud that reduces uncertainty associated with the cloud and mitigates risk perceptions on the one hand, and significantly increases the perceptions of usefulness on the other hand. Furthermore, results indicate that performance expectancy, social influence, and facilitating conditions are all significant determinants of G-Cloud acceptance. Based on the findings, the study highlights several implications for practice and suggests opportunities for future research in the field of government cloud.


2019 ◽  
Vol 23 (6) ◽  
pp. 1039-1076 ◽  
Author(s):  
Wei-Tsong Wang ◽  
Yi-Shun Wang ◽  
Wan-Ting Chang

PurposeThe purpose of this paper is to investigate how different forms of interpersonal conflicts and employees’ psychological empowerment may affect knowledge sharing intentions directly or indirectly via interpersonal trust in the workplace.Design/methodology/approachSurvey data collected from 249 employees of 37 of the top 500 corporations in the manufacturing industry in Taiwan were used for the data analysis. The research model was analyzed using the component-based structural equation modeling technique, namely, the partial least squares (PLS) approach.FindingsThe results indicate that both relationship and task conflicts have significant indirect effects on employees’ knowledge sharing intentions via psychological empowerment and trust. Additionally, psychological empowerment significantly influences employees’ knowledge sharing intentions both directly and indirectly via trust.Research limitations/implicationsThe primary theoretical implication is an advancement in the understanding of the critical antecedents of and their different effects on employees’ knowledge sharing intentions from the perspectives of conflict management and individual psychological empowerment. Future research may concentrate on investigating the bidirectional interactions among trust, relationship conflicts and task conflicts in different knowledge-sharing contexts.Practical implicationsThis study provides practical insights into conflict resolution intended to facilitate psychological empowerment and interpersonal trust that encourage knowledge sharing in the workplace.Originality/valueTo the best of the authors’ knowledge, this study is the first knowledge sharing study that empirically examines how task and relationship conflicts affect employees’ knowledge sharing intentions differently via the mediation of their perceived psychological empowerment and interpersonal trust in one another in the workplace.


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