Perception of Nigerian Institute of Public Relations Membership Recertification by Members in Lagos State

2017 ◽  
Vol 03 (01) ◽  
pp. 106-124
Author(s):  
Ayodele Odunlami ◽  
◽  
Oludare Ogunyombo
Keyword(s):  
Public Relations ◽  
Lagos State

scholarly journals SOCIAL MEDIA TOOLS, TRENDS, OPPORTUNITIES FOR PUBLIC RELATIONS PRACTICE IN LAGOS STATE, NIGERIA

2020 ◽  
Vol 5 (2) ◽  
pp. 143-157
Author(s):  
Moshood-Abiola Arogundade ◽  
◽  
Olugbenga Charles Adewale ◽  
Keyword(s):  
Social Media ◽  
Public Relations ◽  
Communication Strategy ◽  
Media Management ◽  
Immediate Feedback ◽  
The Social ◽  
Lagos State ◽  
Use Of Social Media ◽  
Social Media Management ◽  
Audience Measurement

This study examined the influence of social media on PR. Specifically, it examined the social media analytic tools, trends, opportunities as well as implications of social media adoption on PR with focus on practitioners in Lagos State. Interviews were conducted with selected PR practitioners in Lagos to obtain facts and views for this study. Findings revealed that social media has greatly influenced the practice of PR. However, social media use is shaped by communication strategy, objectives, engagement strategy, and the target audience. Furthermore, the common trends in use among practitioners include influencer push/influencer PR, listening and analytic (software) tools, brand neutralization, hashtagging, sponsored tweet/posts and use of social media pages of established news outlets. The result also showed that analytic tools like Hootsuite, Meltwater, Sprout Social are used for social media management and engagement. Therefore, social media has completely altered the pattern of corporate communication with its transient and ephemeral nature which makes it difficult for afterthought communications to be retrieved, deleted, or sometimes reviewed. But when compared with conventional media, social media provides better opportunities for wider reach, precise targeting, audience analytic, instant/immediate feedback, location-based messaging, and better audience measurement. Keywords: Social Media, Public Relations, PR tools, Modern Public Relations

Antitrust: U.S. Supreme Court Affirms FTC Jurisdiction but Vacates Scope of Analysis on CDA Policy

1999 ◽  
Vol 27 (2) ◽  
pp. 197-198
Author(s):  
Joseph R. Zakhary
Keyword(s):  
Public Relations ◽  
Supreme Court ◽  
Federal Trade Commission ◽  
Ninth Circuit ◽  
Court Of Appeals ◽  
For Profit ◽  
Rule Of Reason ◽  
Antitrust Analysis ◽  
Business Financing ◽  
The U.S

In California Dental Association v. FTC, 119 S. Ct. 1604 (1999), the U.S. Supreme Court reviewed a decision by the U.S. Court of Appeals for the Ninth Circuit that a nonprofit affiliation of dentists violated section 5 of the Federal Trade Commission Act (FTCA), 15 U.S.C.A. § 45 (1998), which prohibits unfair competition. The Court examined two issues: (1) the Federal Trade Commission's (FTC) jurisdiction over the California Dental Association (CDA); and (2) the proper scope of antitrust analysis. The Court unanimously held that CDA was subject to FTC's jurisdiction, but split 5-4 in its finding that the district court's use of abbreviated rule-of-reason analysis was inappropriate.CDA is a voluntary, nonprofit association of local dental societies. It boasts approximately 19,000 members, who constitute roughly threequarters of the dentists practicing in California. Although a nonprofit, CDA includes for-profit subsidiaries that financially benefit CDA members. CDA gives its members access to insurance and business financing, and lobbies and litigates on their behalf. Members also benefit from CDA marketing and public relations campaigns.

Making Twitter Work For You

ASHA Leader ◽  
2013 ◽  
Vol 18 (5) ◽  
Keyword(s):  
Social Media ◽  
Public Relations ◽  
Speech Language Pathologists

As professionals who recognize and value the power and important of communications, audiologists and speech-language pathologists are perfectly positioned to leverage social media for public relations.

Defence and Public Relations

1969 ◽  
Vol 114 (655) ◽  
pp. 58-61
Author(s):  
Tom Pocock
Keyword(s):  
Public Relations
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