scholarly journals Consumer‟s preference towards organic food products

2011 ◽  
Vol 1 (1) ◽  
pp. 19-23
Author(s):  
Rupesh Mervin M ◽  
Velmurugan R
Keyword(s):  
Consumer Preferences ◽  
Research Result ◽  
Research Work ◽  
Organic Food ◽  
Regulatory System ◽  
Consumer Preference ◽  
Food Products ◽  
Family Status ◽  
Monthly Income ◽  
Organic Products

The market of organic products is growing as the number of people willing to consume organic food and consumer preference towards organic food products is ever increasing. The promotion of organic food products constitutes an important option not only for producers, government and consumers but also to respond to societies‘ desire for higher food quality and food production that is less damaging to environment systems and improve the quality of life; this makes the study of consumer preferences highly important. The main purpose of this study is to identify the factors influencing consumer preferences toward organic products. The target population in this research includes consumers of Kozhikode district of Kerala state of India. By making use of convenience sampling method 750 respondents have been selected. Data required for the study have been collected with the help of questionnaire.The finding of the research work revealed that gender, age, occupation, monthly income, family status, level of awareness, state of health and environmental engagement are associated with consumer preference towards organic foods. The research work shows increasing monthly income and environment engagement activities influences consumer preference towards organic food products.There is an inverse relationship between consumer awareness and consumer preferences towards organic food. Organic food considered as healthy product and it is more preferred by the green consumers. The research result suggest that Government and social organizations have to promote organic farming at the households among general public and to take necessary steps for creating a regulatory system for authenticated organic certification and labeling in order to build-up the trust and confidence in consuming organic food products.

scholarly journals An Analysis of Preference of Organic Food Products by the Consumer in Theni District, Tamilnadu

2021 ◽  
Vol 10 (1) ◽  
pp. 31-38
Author(s):  
D Balasubrmani
Keyword(s):  
Organic Food ◽  
Consumer Preference ◽  
Food Products ◽  
Organic Foods ◽  
Regular Consumption ◽  
Organic Products

In this competitive World, Organic food plays important role in Consumer Preference Level. Today’s people are given more importance to their health more than money. There is several Organic companies providing food products; in this study, they commonly take Organic food products. The consumers who get Preference on Organic products started to buy and utilising their regular Consumption. This stimulates the research to know - why the Consumers Preference Level on the Organic foods. Which factors influence Consumers Preference Level?

scholarly journals Consumer Preferences for Private Label Brand vs. National Brand Organic Juice and Eggs: A Latent Class Approach

2021 ◽  
Vol 13 (13) ◽  
pp. 7028
Author(s):  
Ellen J. Van Loo ◽  
Fien Minnens ◽  
Wim Verbeke
Keyword(s):  
Orange Juice ◽  
Latent Class ◽  
Consumer Preferences ◽  
Latent Class Model ◽  
Organic Food ◽  
Food Products ◽  
Organic Production ◽  
Private Label ◽  
National Brand ◽  
Major Barrier

Many retailers have expanded and diversified their private label food product assortment by offering premium-quality private label food products such as organic products. With price being identified as the major barrier for organic food purchases, private label organic food products could be a suitable and more affordable alternative for many consumers. While numerous studies have examined consumer preferences for organic food, very few organic food studies have incorporated the concept of private labels. This study addresses this research gap by studying consumer preferences and willingness to pay for national brand and private label organic food using a latent class model. Specifically, this study analyzes consumer preferences for organic eggs and orange juice and the effect of national branding versus private label. Findings show heterogeneity in consumer preferences for production method and brand, with three consumer segments being identified based on their preferences for both juice and eggs. For eggs, about half of the consumers prefer private label and organic production, whereas one-quarter clearly prefers organic, and another quarter is indifferent about the brand and the organic production. For orange juice, the majority (75%) prefer the national brand. In addition, one-quarter of the consumers prefers organic juice, and about one-third values both organic and the national brand.

MARKET POTENTIAL AS A GREEN AGRICULTURAL PRODUCTION DEVELOPMENT FACTOR

2020 ◽  
Vol 10 (8) ◽  
pp. 1507-1525
Author(s):  
E.A. Aleshina ◽  
◽  
A.A. Leksina ◽  
Zh. S. Dossumova ◽  
◽  
...  
Keyword(s):  
Consumer Preferences ◽  
Organic Food ◽  
Food Products ◽  
Developed Countries ◽  
Industrial Sector ◽  
The State ◽  
Healthy Diet ◽  
Market Potential ◽  
State Management ◽  
The Developed Countries

Organic agriculture, based on natural production technologies, obtains a great potential for reversing humanity to a healthy diet and living in harmony with nature by improving the state of the ecosystem. The share of organic food products in the market of the developed countries is already quite high; and various institutional systems of the industry have been introduced and are being improved in the leading countries of the world. Domestic agribusiness is currently lagging behind in these matters, but the situation should be significantly changed by the adopted law and state standard regulating the requirements for the organic sector. In this regard, an objective need arose to substantiate the capabilities and the resource potential of the Saratov region in this sphere. Within the framework of the presented research, an interdisciplinary fundamental platform to develop the theory of the organic food products market was formed. As a result, the elements of the scientific methodology (theories, principles, factors, methods) of its functioning were identified, which made it possible to substantiate the potential capacity of the regional consumer market for organic food. The calculation was made taking into account the rational norms of food consumption that meet modern requirements for a healthy diet, the heterogeneity of consumer preferences, the price gap for the main conventional and organic products in retail and the dispersion of prices for the latter, the implementation of state policy to protect and improve the health of certain population groups. This study is intended for the state management bodies of the agro-industrial sector, the leadership of agricultural, processing and marketing enterprises, the structures of wholesale and retail food products trade and branch research institutions.

Attitudes and behaviour towards organic products: an exploratory study

2008 ◽  
Vol 36 (2) ◽  
pp. 158-175 ◽  
Author(s):  
Efthimia Tsakiridou ◽  
Christina Boutsouki ◽  
Yorgos Zotos ◽  
Kostantinos Mattas
Keyword(s):  
Organic Food ◽  
Food Products ◽  
Local Economy ◽  
Health Concern ◽  
Future Research ◽  
Consumer Decision Making ◽  
Content Type ◽  
Actual Behaviour ◽  
Trade Offs ◽  
Organic Products

PurposeThe aim of this paper is to identify consumers' attitudes and behaviour towards organic products in Greece.Design/methodology/approachThis paper draws on a non‐probability quota sample of 660 respondents to explore the attitudes and behaviour of Greek consumers towards organic food products.FindingsGreek consumers seem to be informed about environmental and health issues. They seek information about the nutritional value of food and demand more products free from chemical residues. The results show that most consumers associate organic consumption mainly with fruit and vegetables. Although demographics seem to affect attitudes towards organics, their value in explaining actual behaviour is minimal.Research limitations/implicationsIt is recognized that the data gathered in this study focus on the metropolitan area of Thessaloniki, Greece. The specific area though, is considered to be representative of the total Greek population. The results confirm that health, concern for the environment, animal welfare and support of the local economy are drivers of organic consumption. However, there is an indication that the importance of motives and barriers may vary for different product categories and perhaps future research should focus on product segmentation.Practical implicationsAlthough certain similarities in consumers' attitudes towards organic food products have been identified, this paper records the variation in behaviour towards organics among the various consumer groups examined in Greece, and highlights the gap between attitudes and actual behaviour. Given the complexity of consumer decision making, future research should explore the other value trade‐offs that consumers make.Originality/valueThis paper attempts to provide evidence on the relatively under researched area of organics attitudes and behaviour in Greece.

Perception of Romanian Consumers on Ecological Products

2016 ◽  
pp. 203-224
Author(s):  
Violeta Sima ◽  
Ileana Georgiana Gheorghe
Keyword(s):  
Decision Making ◽  
Organic Food ◽  
Food Products ◽  
Purchase Decision ◽  
Main Concern ◽  
Review Of The Literature ◽  
Consumption Behavior ◽  
Perceptions And Attitudes ◽  
Organic Products ◽  
Decision Making System

This chapter aimed to investigate perceptions and attitudes of Romanian consumers about organic products, in order to study the connection between knowledge and attitudes of consumers and their place in purchase decision-making system to understand their behavior toward organic food. In the first part, after a brief introduction, the authors tried to perform a review of the literature in the field, starting from the presentation of the concept of green or ecological consumption behavior and the notions related to it. A synthetic scheme of the drivers of the green market was proposed as a conclusion of this introductory part. The main concern is about consumption of the ecological products in Romania. The authors identified a number of 17 relevant studies performed in Romania in order to help them substantiate their work. They took into account two issues, namely, Ecological Non-Food Products and Ecological Food Products.

International trade of organic food: Evidence of US imports

2012 ◽  
Vol 28 (3) ◽  
pp. 255-262 ◽  
Author(s):  
Lydia Oberholtzer ◽  
Carolyn Dimitri ◽  
Edward C. Jaenicke
Keyword(s):  
Consumer Preferences ◽  
Organic Food ◽  
Future Research ◽  
Short Supply ◽  
Heckman Model ◽  
Organic Products ◽  
The Usa ◽  
Certified Organic ◽  
Food Sales ◽  
The Impact

AbstractOver the past decade, organic food sales and farmland have grown rapidly worldwide. As the US market for organic food has expanded, anecdotal evidence indicates that imports of organic food have increased. US organic handlers may be importing to meet consumer demand for out-of-season products, as well as products not grown domestically. Handlers may also be importing organic products that are in short supply or to reduce input costs. This paper provides the first examination of imports of organic products into the USA. Data from a national survey of certified organic handlers in 2007 are used to examine the extent, types and origins of imported organic commodities. A Heckman model is employed to investigate the factors that influence an organic handler's decision to import organic products, and the level at which organic handlers import a product. Summary results show that while many of the products being imported into the USA are those that cannot be produced domestically, such as coffee and tropical fruits, some oft-imported commodities are those that can be produced in the USA, such as soybeans, wheat, barley and berries. The summary results also show that organic handlers are procuring almost a half of their imported products from a few countries, including Canada, China, Mexico, Brazil and Indonesia. In the econometric analysis, we found those handlers prioritizing local suppliers negatively affected the facility's decision to import products. The use of a social label, such as Fair Trade, positively affected a handler's decision to import. The size of organic sales was important to both the decision to import and the share imported, with larger firms more likely to import and smaller firms less likely to import. However, once a smaller firm had decided to import, they imported a larger share. Finally, our analysis found that experiencing limited supplies or prioritizing price with suppliers did not influence a handler's decision to import products. Based on the findings, we suggest future research avenues, including studies that address consumer preferences and the impact of increased imports on domestic organic farms.

scholarly journals Customer Preferences towards Premium Category Super Food Products in Modern Trade Outlets

2020 ◽  
Vol 9 (1) ◽  
pp. 963-967
Keyword(s):  
Environmental Sustainability ◽  
Consumer Preference ◽  
Food Product ◽  
Food Products ◽  
Food Competition ◽  
Equation Modeling ◽  
Family Status ◽  
Food Items ◽  
Modeling Methodology ◽  
Safety Considerations

The super-food competition in Indian consumer industry is very demanding. Indian consumers have shown growing interest in nutritious and quality food items with high nourishing value, environmental sustainability and food safety. A person with a positive attitude towards the food product of this type is more likely to make a purchase; this makes a marketer's analysis of consumer preference highly important. The primary purpose of this analysis was to examine consumer expectations for quality and safe super food items. The target demographic of this research includes consumers in Chennai region. 173 respondents were chosen using the convenience sampling method. The results of the research study have shown that factors such as ethnicity, monthly income and family status, level of intake, brand knowledge and health issues are linked to customer demand for super-food items. The Structured Equation Modeling methodology was used to define determinants that may describe consumers' propensity for purchasing these groups of food stuffs. Consumers choose food products of this type due to safety considerations, quality issues and environmental concerns, as well as to qualities such as nutritional benefit, taste satisfaction, freshness and attractiveness of organic food items that matter a lot to consumers. This work may be used into further study into the application of various marketing campaigns by advertisers and the examination of other variables.

scholarly journals Consumers' perception of organic food products and organic labels in Serbia

Marketing ◽  
2021 ◽  
Vol 52 (1) ◽  
pp. 23-31
Author(s):  
Jelena Filipović ◽  
Saša Veljković ◽  
Galjina Ognjanov
Keyword(s):  
Organic Food ◽  
Meat Products ◽  
Food Products ◽  
Ethnographic Research ◽  
Food Labels ◽  
Managerial Implication ◽  
Quantitative Content ◽  
Positive Attitudes ◽  
Organic Products ◽  
High Level

The relevance of the market of the organic products is constantly on the rise, however, consumers' awareness on this matter is still understudied. Aiming to bridge this gap, we conducted ethnographic research within 6 households in three different locations in a period of 12 months. The sample units have been selected as multi-person households in accordance with previously set criteria, including age, gender, geographic and socio-economic characteristics. Qualitative analysis as well as quantitative content analysis using NVivo software package have shown that organic has been among the most frequently mentioned words in the context of food labels, and it has been mostly taken into consideration when speaking about diary, fruit and meat products. The informants have shown high level of trust in organic labels. In line with that, we further discuss the importance of customer awareness with regard to labeling organic food products as well as positive attitudes toward labels in general, their readiness to read the labels, trust in labels and pay a higher prices when comparing with the conventional food products. Finally, we provide managerial implication of our findings and recommendations for further research.

scholarly journals Trends in demand on the organic food market in the European countries

2018 ◽  
Vol 212 ◽  
pp. 07008
Author(s):  
Vasily Nechaev ◽  
Pavel Mikhailushkin ◽  
Alina Alieva
Keyword(s):  
Organic Food ◽  
Growth Curves ◽  
Food Products ◽  
Demand Growth ◽  
Organic Products ◽  
Food Market ◽  
Potential Demand ◽  
Dynamic Growth ◽  
Per Capita ◽  
European Markets

The sector of organic agriculture is attractive for investment, and the organic food market demonstrates a dynamic growth. The article suggests methodological approaches to the analysis of demand trends on the organic food market based on the use of growth curves. The dynamics of changes in the consumption of organic products per capita is characterized by a sequential single passage of the stages of development (growth), the achievement of maximum indicators (saturation), recessions, and cessation of existence. As the main factors determining the rate of development and the potential consumption of organic food products per capita, the level of incomes and life of the population was considered. The potential consumption of organic food products per capita in different countries is grounded, taking into account these factors. Based on the analysis of the functions of the growth rates of the per capita demand for organic food products derived from the estimated demand growth curves, the stages of the life cycle of organic food products on the European markets were analyzed, and the exhaustion of the potential demand for organic products in all considered countries except Britain was identified. It is expected that the further expansion of organic food production in the European producer countries will be facilitated by the reorientation to new markets actively importing this product (China, Russia, Japan, and Singapore).

Comparison of consumer perceptions and preference toward organic versus conventionally produced foods: A review and update of the literature

2005 ◽  
Vol 20 (4) ◽  
pp. 193-205 ◽  
Author(s):  
Emmanuel K. Yiridoe ◽  
Samuel Bonti-Ankomah ◽  
Ralph C. Martin
Keyword(s):  
Human Health ◽  
Income Elasticity ◽  
Consumer Demand ◽  
Empirical Studies ◽  
Organic Food ◽  
Consumer Preference ◽  
Price Premium ◽  
Organic Foods ◽  
Organic Products ◽  
Income Elasticity Of Demand

AbstractGrowing interest in organic agriculture has prompted numerous studies that compare various aspects of organic and conventionally produced foods. This paper provides a comprehensive evaluation of empirical studies comparing organic products and conventionally grown alternatives. The emphasis is on key organic consumer demand and marketing issues, including: (1) the implications of an economic definition of organically grown food for consumer demand; (2) attributes that shoppers consider most when comparing organic with conventionally grown products; (3) level and characteristics of consumer knowledge and awareness about organic food; (4) assessment methods and characteristics of organic consumer attitudes and preferences; (5) size of price premium and characteristics of consumers’ willingness-to-pay for organic products; and (6) profile of organic consumers. Overall, although there is some knowledge and awareness about organic products, consumers are not consistent in their interpretation of what is organic. Secondly, while consumers typically understand the broad issues about organic foods, many tend not to understand the complexities and niceties of organic farming practices and organic food quality attributes. Uncertainty regarding the true attributes of organic, and skepticism about organic labels, part of which stems from reported cases of (inadvertent) mislabeling, and product misrepresentation, and partly because of nonuniform organic standards and certification procedures, may hold some consumers back from purchasing organic. Thirdly, concern for human health and safety, which is a key factor that influences consumer preference for organic food, is consistent with observed deterioration in human health over time and, therefore, motivates consumers to buy organic food as insurance and/or investment in health. Fourthly, the proportion of consumers who are willing to pay a price premium for organic food decreases with premium level. On the other hand, premiums tend to increase with (combinations of) preferred attributes. In addition, demand tends to depend more on the price differential with respect to conventionally grown products, than on actual price. In contrast to sensitivity of demand to changes in price, income elasticity of demand for organic foods is generally small. Finally, it is important for policy analysts and researchers to note that organic fresh fruits and vegetables currently dominate the organic consumer's food basket. Furthermore, it is not clear whether frequent buyers consider particular organic products (e.g., organic meat) as normal goods, or if consumers consider such products as luxury goods.

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