scholarly journals A Preliminary Study on the Promotion Way of Sports Intangible Cultural Heritage in China in the Era of Social Media—Take the Chinese dragon boat competition as an example

2018 ◽  
Keyword(s):  
Social Media ◽  
Cultural Heritage ◽  
Intangible Cultural Heritage ◽  
Preliminary Study ◽  
Dragon Boat

scholarly journals Rah Utami Nugrahani STRATEGI PENGGUNAAN MEDIA SOSIAL SAUNG ANGKLUNG UDJO DALAM MENGKOMUNIKASIKAN ESTETIKA BAMBU

2020 ◽  
Vol 2 ◽  
pp. 113-116
Author(s):  
Rah Utami Nugrahani ◽  
Sylvie Nurfebiaraning
Keyword(s):  
Social Media ◽  
Cultural Heritage ◽  
Qualitative Methods ◽  
Western Music ◽  
Intangible Cultural Heritage ◽  
West Java ◽  
Cultural Wealth ◽  
The Public ◽  
Social Media Strategy ◽  
A Performance

Saung Angklung Udjo (SAU) is a performance venue that was founded in 1966 by UdjoNgalagena and hasstood until now for one of them aimed at communicating bamboo music, in this case focusing a lot onangklung, as Indonesia’s cultural wealth, especially West Java. To further develop themselves, SAU alsobegan to move in the online field, which in this case was specifically done through social media, especiallyYoutube and Instagram. To find out more about SAU’s social media strategy in communicating SAU’s aesthetics,observations, interviews and literature studies were conducted. After taking the data which is then processedby qualitative methods, the following results and discussion are obtained: SAU conducts all publicationsand documentation related to on-site performances to be uploaded via Instagram and Youtube, SAUcollaborates to increase the popularity of bamboo music, with one of them picking up composer Eka Gustiwanais able to produce fresh works that are accessible to the public, SAU re-arranged to make bamboo musicfamiliar, especially among Western music listeners, and this strategy is also generally a form of angklungpreservation in its position as Intangible Cultural Heritage of Humanity by UNESCO version which was passedin 2010.

scholarly journals Social Media and Intangible Cultural Heritage for Digital Marketing Communication: Case of Marrakech Crafts

2020 ◽  
pp. 121-127 ◽  
Author(s):  
Ichraq Hammou ◽  
Sabrine Aboudou ◽  
Youssef Makloul
Keyword(s):  
Social Media ◽  
Cultural Heritage ◽  
Marketing Research ◽  
Strong Relationship ◽  
Intangible Cultural Heritage ◽  
Media Communication ◽  
Intangible Heritage ◽  
Use Of Social Media ◽  
Social Media Communication ◽  
The Relationship

Morocco is endowed with an intangible cultural heritage of great interest at the global level, to which Moroccan craftsmanship, for which it is widely known internationally, makes a significant contribution. In today's, the notion of heritage is continuously expanding, experiencing an almost unlimited extension. The intangible heritage increasingly occupies a prominent place in the planning of several bodies, whose aim is to raise awareness among nations of the need to protect their cultural diversity and to help them to develop projects for the safeguarding and preservation of this category of heritage. The majority of marketing research has not addressed the issue of the relationship between social media communication and the promotion of intangible cultural heritage in the sense that there is an information deficit in addressing this issue. The concept of social media communication represents for professionals a lever of great importance since it has become indispensable to a good marketing strategy. It constitutes, in the context of research, a real tool for the promotion of intangible cultural heritage and the enhancement of territories. The main objective of this article is to explore the concept of intangible cultural heritage given the great importance it represents and its relationship with social media communication in the Moroccan context, especially in the promotion, transmission and even the safeguarding of this wealth. The study used a multidisciplinary exploratory in the fields of media communication and territorial marketing. Thus, the study focused on the two concepts: intangible cultural heritage and communication through social media, while analysing the nature of their interrelation in general and more specifically the relationship between communication through social media and the promotion of Marrakech handicrafts as part of Morocco's intangible cultural heritage. The results of this empirical study of an exploratory nature, conducted among 14 experts operating in the Moroccan handicrafts sector, demonstrated the existence of a strong relationship between the use of social media communication and the promotion of Moroccan intangible cultural heritage and more specifically the intangible cultural heritage of the city of Marrakech through the development and enhancement of its handicraft products. Keywords communication, intangible cultural heritage, Marrakech, Moroccan craftsmanship, social media.

scholarly journals Using Content Analysis to Probe the Cognitive Image of Intangible Cultural Heritage Tourism: An Exploration of Chinese Social Media

2021 ◽  
Vol 10 (4) ◽  
pp. 240
Author(s):  
Qihang Qiu ◽  
Mu Zhang
Keyword(s):  
Social Media ◽  
Content Analysis ◽  
Cultural Heritage ◽  
Semantic Network ◽  
Well Being ◽  
Intangible Cultural Heritage ◽  
Chinese Speakers ◽  
Social Media Platforms ◽  
Use Of Social Media ◽  
Restricted Use

The industry of intangible cultural heritage (ICH) tourism continues to grow, and social media can serve as an essential tool to promote this trend. Although ICH tourism development is outstanding in China, the language structure and restricted use of social media render ICH difficult for non-Chinese speakers to understand. Using content analysis, this study investigates the structure and relationships among cognitive elements of ICH tourism based on 9074 blogs posted between 2011 and 2020 on Weibo.com, one of the most popular social media platforms in China. The main analysis process consisted of matrix construction, dimension classification, and semantic network analysis. Findings indicated that the cognitive image of ICH tourism on social media can be divided into seven dimensions: institutions, ICH and inheritors, tourism products, traditional festivals and seasons, tourism facilities and services, visitors, and regions. This network vividly illustrates ICH tourism and depicts the roles of organizers, residents, inheritors, and tourists. Among these elements, institutions hold the greatest power to regulate and control ICH tourism activities, and folklore appears to be the most common type of ICH resource that can be developed into tourism activities. Practically, the results offer insight for policymakers regarding ways to better balance the relationships among heritage protection, the business economy, and people’s well-being. Such strategies can promote the industrialization of ICH tourism. In addition, through content analysis, this paper confirms the effectiveness of social media in providing a richer understanding of ICH tourism.

scholarly journals Preliminary Study of the Aesthetic Character of Guniang Song in Western Guangdong in Lingnan Area

2020 ◽  
Vol 9 (2) ◽  
pp. 149
Author(s):  
Yongmei Gan
Keyword(s):  
Cultural Heritage ◽  
Folk Art ◽  
Intangible Cultural Heritage ◽  
Leizhou Peninsula ◽  
Local Dialect ◽  
Preliminary Study ◽  
The Aesthetic

On Leizhou Peninsula in western Guangdong, Guniang Song is a kind of folk art which uses local dialect to rap and perform. In 2006, among the first batch of provincial intangible cultural heritage announced by Guangdong Provincial People’s Government, it was successfully selected. According to the existing research, the introduction of it by scholars mostly started from the aspects of performance forms and folk characteristics, while ignoring the research on the aesthetic character of it. Based on this situation, the purpose of this study is to explore the aesthetic character of the it in western Guangdong, in order to provide some theoretical reference and creative inspiration for the scientific protection and inheritance of the Guniang Song.

Representation of intangible cultural heritage of Bangladesh through social media

Anatolia ◽  
2018 ◽  
Vol 29 (2) ◽  
pp. 194-203 ◽  
Author(s):  
Md Saifuddin Khalid ◽  
Md Saiful Alam Chowdhury
Keyword(s):  
Social Media ◽  
Cultural Heritage ◽  
Intangible Cultural Heritage
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