scholarly journals Affiliation or Power: What Motivates Behavior on Social Networking Sites? And Role of Self-Consciousness on Behavior on Social Networking Sites

2016 ◽  
Vol 3 (3) ◽  
Author(s):  
Satabdee Das
Keyword(s):  
Social Networking ◽  
Social Networking Sites ◽  
Implicit Measures ◽  
Regression Analyses ◽  
Weak Evidence ◽  
Affiliation Motive ◽  
Power Motive ◽  
And Behavior ◽  
The Relationship

The present study investigated the relationship between explicit and implicit measures of affiliation, power, and achievement motives and behavior as related to social networking sites (SNS) in a sample of 40 participants. SNS appear to be designed to enable social connection via the Internet, so the potential for influence of the affiliation motive seemed self- evident. Additionally, we hypothesized that the power motive drives certain aspects of SNS behavior such that individuals with a high power motive have a larger number of friends and upload more pictures. The results of regression analyses showed that the explicit affiliation motive and the explicit power motive were related to different outcome of SNS activity. Specifically, the explicit power motive predicted number of friends and number of uploaded pictures, whereas time spent on SNS per day was predicted by the explicit affiliation motive. Only weak evidence was found for an influence of implicit motives on SNS activity.

Affiliation or Power

2015 ◽  
Vol 74 (1) ◽  
pp. 37-47 ◽  
Author(s):  
Kathrin Heser ◽  
Rainer Banse ◽  
Roland Imhoff
Keyword(s):  
Social Networking ◽  
Social Networking Sites ◽  
Implicit Motives ◽  
Implicit Measures ◽  
Regression Analyses ◽  
Weak Evidence ◽  
Affiliation Motive ◽  
Power Motive ◽  
And Behavior ◽  
The Relationship

The present study investigated the relationship between explicit and implicit measures of affiliation, power, and achievement motives and behavior as related to social networking sites (SNS) in a sample of 59 participants. SNS appear to be designed to enable social connection via the Internet, so the potential for influence of the affiliation motive seemed self-evident. Additionally, we hypothesized that the power motive drives certain aspects of SNS behavior such that individuals with a high power motive have a larger number of friends and upload more pictures. The results of regression analyses showed that the explicit affiliation motive and the explicit power motive were related to different outcomes of SNS activity. Specifically, the explicit power motive predicted number of friends and number of uploaded pictures, whereas time spent on SNS per day was predicted by the explicit affiliation motive. Only weak evidence was found for an influence of implicit motives on SNS activity.

scholarly journals MODERATING EFFECT OF TECHNOLOGY READINESS ON ADOPTION OF GEOTAGGING TECHNOLOGY AMONG SOCIAL NETWORKING SITES (SNSS) USERS FOR SMART TOURISM

2020 ◽  
Vol 34 (1) ◽  
pp. 47-55
Author(s):  
Mohammad Badruzzaman BHUIYAN ◽  
◽  
Md. Aminul ISLAM ◽  
Md. Ziaul HAQUE ◽  
Chhanda BISWAS ◽  
...  
Keyword(s):  
Social Networking ◽  
Social Networking Sites ◽  
Partial Least Square ◽  
Technology Readiness ◽  
Performance Expectancy ◽  
Intention To Adopt ◽  
The Relationship ◽  
Moderating Role ◽  
Smart Tourism

More recently social networking sites (SNSs) users are extensively using the emerging geotagging technology for tourism motivation. The study aims to examine the relationship between determinants of geotagging technology and intention to adopt geotag technology as well as the extent to which technology readiness moderates the link between determinants of geotagging technology and intention to adopt geotag technology. Data were collected from a sample of 356 university students by using convenience sampling technique. Partial least square structural equation modelling has been used to measure the results. The empirical outcome uncovers that social influence, performance expectancy and facilitating condition are the factor that have direct impact on SNSs user’s willingness to adopt geotag for smart tourism experience. The present paper enriches UTAUT model by understanding the association between two variables namely effort expectancy and performance expectancy as well as the moderating role of the technology readiness. The findings of the study will assist to SNSs service providers by understanding the moderating role of technology readiness in the relationship between determinants of geotagging technology and intention to adopt geotag technology.

scholarly journals From Finding a Niche to Circumventing Institutional Constraints

2019 ◽  
Vol 20 (2) ◽  
Author(s):  
Katy Jordan
Keyword(s):  
Identity Development ◽  
Social Networking ◽  
Social Networking Sites ◽  
Academic Identity ◽  
Research Impact ◽  
Institutional Constraints ◽  
Professional Lives ◽  
Online Networks ◽  
The Relationship

Academics are increasingly encouraged to use social media in their professional lives. Social networking sites are one type of tool within this; the ability to connect with others through this medium may offer benefits in terms of reaching novel audiences, enhancing research impact, discovering collaborators, and drawing on a wider network of expertise and knowledge. However, little research has focused on the role of these sites in practice, and their relationship to academics’ formal roles and institutions. This paper presents an analysis of 18 interviews carried out with academics in order to discuss their online networks (at either Academia.edu or ResearchGate, and Twitter) and to understand the relationship between their online networks and formal academic identity. Several strategies underpinning academics’ use of the sites were identified, including: circumventing institutional constraints, extending academic space, finding a niche, promotion and impact, and academic freedom. These themes also provide a bridge between academic identity development online and institutional roles, with different priorities for engaging with online networks being associated with different career stages.

Follow Me

2017 ◽  
Vol 9 (1) ◽  
pp. 1-16 ◽  
Author(s):  
Melanie Keep ◽  
Krestina L Amon
Keyword(s):  
Social Networking ◽  
Social Networking Sites ◽  
Online Survey ◽  
Self Presentation ◽  
Female Age ◽  
Image Sharing ◽  
Facebook Use ◽  
Age Range ◽  
The Relationship

Recent research suggests that the relationship between personality and Facebook use is mediated by the need for belonging and self-presentation. It is uncertain, however, whether these relationships also hold for other social networking sites (SNSs), for example, Instagram. This image-sharing platform provides a unique opportunity for fulfilling belonging and self-presentation needs. The online survey was completed by 404 participants (80% female, age range 18-63 years, Median = 21 years). As hypothesised, personality (extraversion and agreeableness) predicted belonging behaviours (liking, commenting, and tagging others), and extraversion and neuroticism predicted self-presentation behaviours (likelihood of posting on particular days, and at specific times of day) on Instagram. Stranger connections moderated the relationship between agreeableness and commenting behaviours. Findings highlight the need to explore SNSs beyond Facebook and consider the role of audience and personality on SNS behaviours.

Affective Experience on Social Networking Sites Predicts Psychological Well-Being Off-Line

2018 ◽  
Vol 122 (5) ◽  
pp. 1666-1677 ◽  
Author(s):  
Yuanyuan Shi ◽  
Yu L. L. Luo ◽  
Yunzhi Liu ◽  
Ziyan Yang
Keyword(s):  
Social Networking ◽  
Social Networking Sites ◽  
Positive Association ◽  
Well Being ◽  
Affective Experience ◽  
Psychological Well Being ◽  
Five Factors ◽  
The Relationship ◽  
Overall Life Satisfaction

Previous studies have pondered the relevance of social networking sites (SNSs) to psychological well-being, but few have taken online affective experience into consideration. To extend previous research on the relationship between SNSs and psychological well-being, we opted to target emotions experienced while visiting SNSs as a means to predict off-line well-being. In our two studies, we surveyed affective experience on SNSs, overall life satisfaction, and general emotional well-being of young adults who access SNSs regularly. The results consistently demonstrated a positive association between SNS affective experience and off-line well-being. This finding held with SNS activities (Studies 1 and 2) and relevant personality traits (i.e., the Big Five factors, self-esteem; Study 2) considered in simultaneity. Our research highlights the important role of affective experience on SNSs in predicting off-line well-being as well as helps clarify the relationship between SNSs and well-being.

scholarly journals Measuring Implicit Intergroup Biases

2020 ◽  
Author(s):  
Calvin K. Lai ◽  
Megan Wilson
Keyword(s):  
Social Groups ◽  
Behavioral Outcomes ◽  
Reliability And Validity ◽  
Implicit Measures ◽  
Intergroup Biases ◽  
Diagnostic Capabilities ◽  
And Behavior ◽  
The Relationship ◽  
Real World Problems

Implicit intergroup biases are automatically activated prejudices and stereotypes that may influence judgments of others on the basis of group membership. We review evidence on the measurement of implicit intergroup biases, finding: implicit intergroup biases reflect the personal and the cultural, implicit measures vary in reliability and validity, and implicit measures vary greatly in their prediction of explicit and behavioral outcomes due to theoretical and methodological moderators. We then discuss three challenges to the application of implicit intergroup biases to real‐world problems: (1) a lack of research on social groups of scientific and public interest, (2) developing implicit measures with diagnostic capabilities, and (3) resolving ongoing ambiguities in the relationship between implicit bias and behavior. Making progress on these issues will clarify the role of implicit intergroup biases in perpetuating inequality.

scholarly journals “Twitter Me This, Twitter Me That.” The Marketization of Brands Through Social Networking Sites.

2010 ◽  
Vol 3 (1) ◽  
pp. 33-46
Author(s):  
Rachel S Demerling
Keyword(s):  
Social Networking ◽  
Social Networking Sites ◽  
Perceived Control ◽  
Interactive Media ◽  
The Public ◽  
Mass Society ◽  
Interactive Relationship ◽  
The Public Sphere ◽  
The Relationship

The past several years have witnessed the emergence of interactive media with social networking sites. Facebook, MySpace and Twitter have all become increasingly popular social marketing tools for many companies which substantially changed the role of the consumer from a passive target to an active participant. Through the interactive relationship companies establish with their online customers, users of SNS have become agents of their own consumption and co-producers of the brand. Although the relationship between the retailer and consumer is unparalleled, it is one that is necessary with the increasing fragmentation in the public sphere. SNS have become largely successful because they give individuals the opportunity to create identities online and retailers have complemented that by giving consumers control over the design and production of their products. However, I argue that this perceived control is merely an ideological fallacy of individualism that is predetermined and reproduces conformity in mass society.

scholarly journals Examination of the relationship between phone usage and smartphone addiction based on certain variables

2018 ◽  
Vol 34 (3) ◽  
pp. 446-450 ◽  
Author(s):  
Ahmet Arnavut ◽  
Cahit Nuri ◽  
Cemaliye Direktor
Keyword(s):  
Social Media ◽  
Preservice Teachers ◽  
Social Networking ◽  
Social Networking Sites ◽  
Smartphone Addiction ◽  
Positive Direction ◽  
Media Usage ◽  
Significant Difference ◽  
The Relationship

Purpose: The purpose of the study is to investigate the relationship between technology usage and Smartphone addiction according to certain variables. Method: In this study, which was conducted with the purpose of determining the opinions of preservice teachers, a scanning model was employed. The sample of the study consists of 714 preservice teachers who studied at the Atatürk Education Faculty of Near East University, who were selected based on a random sampling method. In the study, a demographic information form prepared by the researchers was used in order to obtain the required data. The preservice teachers who participated in the study voluntarily were asked to provide information on their demographic features such as age and gender, period of using social networking sites, daily usage habits of smartphones, daily average time spent on social networking sites, average time spent using technological devices and their reasons for using smartphones. The Smartphone Addiction Scale Short Form adapted to the Turkish language by Noyan, Darcin, Nurmedov, Yılmaz and Dilbaz, (2015)and the Opinion Scale for Technological Device Usage developed by Arnavut and Bicen, (2013)  were both used. Findings: The conducted multiple regression analysis showed that the role of technology in life, communication and the usage of social media were significant predictor of smartphone addiction (F (3.709) = 282.065, p<.001). According to the obtained results, it was seen that the total variance explained 54% (R=.74, R2=.54, p<.001).A significant difference was observed in the communication dimension according to the age variable of the research (p=0.02), whereas no significant difference was found between smartphone addiction, social media usage and the role of technology in life (p<0.05). Tukey test analysis showed that the communication score increased with age. Conclusion: According to the obtained conclusions, it was found out that males predominantly use smartphones for communication purposes. No significant difference was found in terms of smartphone addiction. A high and significant relationship was found in a positive direction between smartphone addiction and social media usage. Additionally, a medium and significant relationship in a positive direction was found between smartphone addiction and the role of technology in life. 

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