scholarly journals IMPACT OF DEMOGRAPHIC FACTOR INCOME ON THE DECOY EFFECT for two examined products categories

2021 ◽  
Vol 20 (2) ◽  
pp. 21-32
Author(s):  
Radka Kubalová
Keyword(s):  
Demographic Factor ◽  
Decoy Effect ◽  
Factor Income

scholarly journals Impulse Buying Behaviour of Generation Y in Fashion Retail

2015 ◽  
Vol 11 (1) ◽  
pp. 144 ◽  
Author(s):  
Nasreen Khan ◽  
Lai Hui Hui ◽  
Tan Booi Chen ◽  
Hong Yong Hoe
Keyword(s):  
Generation Y ◽  
Demographic Factor ◽  
Situational Factor ◽  
Integrative Approach ◽  
Impulse Buying ◽  
Personal Factors ◽  
Segmentation Strategy ◽  
Factor Income ◽  
Fashion Apparel ◽  
Buying Behaviour

Since the past two decades, Generation Y consumers have become global marketers’ interest due to their spending power and high likely to engage in impulse buying behaviour. Very little research investigates the impulse buying behaviour of Generation Y and existing research do not look into the possible factors of impulse buying behaviour as an integrative approach. The main objective of the research is to integrate all the possible factors with its dimensions and examine its simultaneous relationship with impulse buying behaviour. A survey questionnaire was administered to convenient sample of 250 Generation Y consumers of fashion apparel. The results show that demographic factor (gender) has the strongest impact on impulse buying behaviour, followed by situational and personal factors. Interesting finding is that demographic factor (income); situational factor (social influence) and personal factor (extraversion) do not stimulate impulse buying behaviour of Generation Y.  These findings may enable global marketers to develop an effective market segmentation strategy.

Testing the similarity-substitution hypothesis for the phantom decoy effect

2002 ◽  
Author(s):  
Jonathan C. Pettibone ◽  
Douglas H. Wedell ◽  
Deborah Zeitlin
Keyword(s):  
Decoy Effect

THE FACTORS THAT CAUSE THE LOSE OF ABILITY IN USING SUNDANESE OF ENGLISH LITERATURE STUDENTS IN UNIVERSITAS GUNADARMA

2018 ◽  
Vol 6 (1) ◽  
pp. 1-9
Author(s):  
Pradheka Aria Rangga
Keyword(s):  
Qualitative Method ◽  
Heritage Language ◽  
Social Economic ◽  
English Literature ◽  
Language Shift ◽  
Influential Factor ◽  
Demographic Factor ◽  
Dominant Factor ◽  
Political Factor ◽  
Data Source

In sociolinguistics, there is a phenomenon in which a community stops using their parent’s heritage language by making the use of the language in which they are located or stay as a mean of communication, it is called as a language shift. In this research, it aims to find out the factors that affected the students whose parents originated from Sunda not interested to learn their parent’s heritage language. Moreover, it aims to find out the most dominant factor that affected the students not interested to learn their parent’s heritage language. This research used the qualitative method and the data source comes from the students of English literature in Universitas Gunadarma. The result of this research shows the factors that affected the students not interested to learn their parent’s heritage language such as social, economic, and political factor, demographic factor, attitudes and values factors, education factor, migration factor, and bilingual or multilingual factors. Furthermore, education factor is assumed as the most dominant or influential factor to the students not interested to learn their parent’s heritage language, because all of the students choose agree to the education factor.

Consumer Choice in Context: The Decoy Effect in Travel and Tourism

1995 ◽  
Vol 34 (1) ◽  
pp. 45-50 ◽  
Author(s):  
Bharath M. Josiam ◽  
J.S. Perry Hobson
Keyword(s):  
Consumer Choice ◽  
Travel And Tourism ◽  
Decoy Effect

Consumers attitudes towards cosmetic products in Chitwan, Nepal

2021 ◽  
Vol 1 ◽  
pp. 70-75
Author(s):  
Ashmita Dahal Chhetri
Keyword(s):  
Standard Deviation ◽  
Marital Status ◽  
Marketing Strategy ◽  
Positive Influence ◽  
Primary Data ◽  
Cosmetic Products ◽  
Buying Behavior ◽  
Likert Scales ◽  
Factor Income ◽  
Consumer Buying Behavior

The purpose of this paper is to study the consumer buying behavior towards cosmetics. This study primarily focuses on various factors like age, occupation; marital status and educations have positive influence towards cosmetic products. Primary data were used in research. Questionnaire of survey included five point likert scales. 110 completed questionnaires were returned and then 100 valid were analyzed by using ANOVA, mean and standard deviation. Surprisingly in Chitwan, the factor income does not have any influence on the attitude towards cosmetic products among the consumers understudy. People consider quality as the most important factor to purchase cosmetics. The findings may be used to marketers to design marketing strategy for cosmetics.

Exploring the Impact of Demographic Factors on E-Government Services Adoption

2018 ◽  
Vol 31 (3) ◽  
pp. 1-16 ◽  
Author(s):  
Isaac Kofi Mensah ◽  
Jianing Mi
Keyword(s):  
Demographic Factors ◽  
Data Capture ◽  
Demographic Factor ◽  
Government Services ◽  
Gender And Education ◽  
Adoption And Implementation ◽  
Willingness To Adopt ◽  
Willingness To Use ◽  
The Impact ◽  
Data Capture And Analysis

The purpose of this article is to investigate the impact of demographic factors on the adoption of e-government services. Specifically, this article sought to examine the extent to which demographic factors such as age, gender and education would influence the willingness to adopt and use e-government services. The data capture and analysis was done with SPSS. The results indicate that age as a demographic factor was significant in determining the willingness of citizens to use e-government services. The results, however, showed that gender and education as demographic factors were not positively significant in predicting the willingness to use e-government services. The implications of these findings on the adoption and implementation of e-government are further discussed.

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