scholarly journals Effect of Relationship Marketing and Competitive Advantage on Marketing Performance (Survey on Cellphone Customers in Bandung)

2021 ◽  
Vol 21 (2) ◽  
pp. 191
Author(s):  
Usep Deden Suherman
Keyword(s):  
Regression Analysis ◽  
Data Analysis ◽  
Competitive Advantage ◽  
Multiple Regression Analysis ◽  
Relationship Marketing ◽  
Quantitative Method ◽  
Sampling Technique ◽  
Marketing Performance ◽  
Analysis Technique ◽  
Sample Technique

This research aims to determine the effect of relationship marketing and competitive advantage on marketing performance partially and simultaneously. This research uses a quantitative method using a questionnaire. The sample technique used is purposive sampling technique. The data analysis technique used is multiple regression analysis. The results of this study illustrate that relationship marketing partially has a positive and significant impact on marketing performance. Furthermore, partial competitive advantage has a positive and significant effect on marketing performance. Meanwhile, simultaneous relationship marketing and competitive advantage has an influence on marketing performance. Keywords-- Relationship Marketing, Competitive Advantage, Marketing Performance

scholarly journals Pengaruh Segmentasi Pasar dan Positioning Terhadap Keputusan Pembelian Simcard Axis di Kota Padang

Jurnal Ecogen ◽  
2019 ◽  
Vol 2 (4) ◽  
pp. 822
Author(s):  
Gita Remeo Nensi ◽  
Rose Rahmidani
Keyword(s):  
Regression Analysis ◽  
Data Analysis ◽  
Multiple Regression Analysis ◽  
Multiple Regression ◽  
Market Segmentation ◽  
Sampling Method ◽  
Sampling Technique ◽  
Primary Data ◽  
Purchase Decision ◽  
Analysis Technique

This study aims to determine how much influence the market segmentation and positioning to purchase decision of the simcard Axis in Padang city. This type of research is causative. The population in this study were peoples in Padag city. The sample were takrn using Cochran formula with 100 respondents. This sampling technique used is based on nonprobability sampling method. The type of data used in this study is primary data. Data analysis technique used multiple regression analysis technique using SPSS version 24.00. The results of this study indicate that: 1) Market segmentation has a positive significant effect on decision purchase simcard Axis in Padang city. 2) Positioning has a positive significant effect on decision purchase simcard  Axis in Padang city.  Keyword: market segmentation simcard axis, positioning simcard axis, purchase decision simcard axis

scholarly journals Pengaruh Desain Produk, Harga, dan Promosi terhadap Keputusan Pembelian pada Usaha Rumahan Buket Bunga Victoria di Kota Ambon

2021 ◽  
Vol 2 (2) ◽  
pp. 89-97
Author(s):  
Walter Tabelessy
Keyword(s):  
Regression Analysis ◽  
Data Analysis ◽  
Product Design ◽  
Multiple Regression Analysis ◽  
Quantitative Research ◽  
Sampling Technique ◽  
Purchasing Decisions ◽  
Probability Sampling ◽  
Analysis Technique ◽  
Convenience Sampling

The objectives to be achieved by the research are to analyze the effect of product design on purchasing decisions, analyze the effect of price on purchasing decisions, and analyze the influence of promotions on purchasing decisions. The object of this research is the home business of Viktoria Flower Bouquet in Ambon City with the type of research used in this research is quantitative research. The population in this study were consumers of the Victoria Flower Bouquet Shop in Ambon City. The sampling technique used in this study is a non-probability sampling technique using a convenience sampling technique using a sample of 100 respondents. The data analysis technique in this study uses multiple regression analysis with the help of the SmartPLS 3.0 application and the IBM SPSS ver application. 22. Based on the results of data analysis, the overall hypothesis proposed can be accepted.   Tujuan yang hendak dicapai dapat penelitian adalah untuk menganalisis pengaruh desain produk terhadap keputusan pembelian, menganalisis pengaruh harga terhadap keputusan pembelian, dan menganalisis pengaruh promosi terhadap keputusan pembelian. Objek penelitian ini adalah usaha rumahan Buket Bunga Viktoria di Kota Ambon dengan jenis penelitian yag digunakan dalam penelitian ini adalah penelitian kuantitatif. Populasi dalam penelitian ini adalah konsumen Toko Buket Bunga Victoria di Kota Ambon. Teknik pengambilan sampel yang digunakan dalam penelitian ini adalah teknik non probability sampling dengan menggunakan teknik convenience sampling dengan menggunakan sampel sebanyak 100 responden. Teknik analisis data dalam penelitian ini menggunakan analisis regresi berganda dengan bantuan aplikasi SmartPLS 3.0 dan aplikasi IBM SPSS ver. 22. Berdasarkan hasil analisis data, maka secara keseluruhan hipotesis yang diusulkan dapat diterima.

scholarly journals PENGARUH KETERLIBATAN KERJA TERHADAP KINERJA PEGAWAI DENGAN MEDIASI KOMITMEN ORGANISASI PADA BEBERAPA KANTOR DINAS DI KOTA BENGKULU

2019 ◽  
Vol 13 (1) ◽  
pp. 114-125
Author(s):  
A Paryati ◽  
A Praningrum ◽  
Sugeng Susetyo
Keyword(s):  
Regression Analysis ◽  
Data Analysis ◽  
Organizational Commitment ◽  
Multiple Regression Analysis ◽  
Research Design ◽  
Random Sampling ◽  
Pearson Correlation ◽  
Sampling Technique ◽  
Job Involvement ◽  
Analysis Technique

Abstract: The purpose of this study is examined the effect of job involvement on employees performance mediated with organizational commitment at some service office of Bengkulu city. This research was conducted at some service office of Bengkulu City. The object of research is the employees at some service office of Bengkulu City. Sample used in this study was 143 respondents using random sampling technique. Data analysis technique using multiple regression analysis with moderate variable and using SPSS 17.0 sofware. Research design using survey descriptive, the method  in this study using Pearson Correlation to test the validity of the data and using Cronbach's alpha to test the reliability of the data. The results of this research shows that the job involvement partially have positive and signifikan effect on employees performance, and organizational commitment was partial mediated the effect of job involvement on employees performance at some service office of Bengkulu city.Keywords : Job involvement, organizational commitment, employees performance

scholarly journals Pengaruh Relational Capital Terhadap Kesuksesan Usaha Online Shop di Indonesia

2020 ◽  
Vol 2 (1) ◽  
pp. 102
Author(s):  
Welyam Wendy Wongso ◽  
Andi Wijaya
Keyword(s):  
Regression Analysis ◽  
Data Analysis ◽  
Multiple Regression Analysis ◽  
Quantitative Method ◽  
Sampling Method ◽  
Sampling Technique ◽  
Relational Capital ◽  
Analysis Method ◽  
Probability Sampling

The purpose of the study is to analyze the influence of relationships with customers and suppliers, reputation, and location to the success of the business of Online Shop in DKI Jakarta. The method used in this study is a quantitative method with a type of causal research. The population in this study are all entrepreneurs who run an online shop business in DKI Jakarta. Determination of the number of samples is done using probability sampling method with probability sampling technique. The sample in this study was 65 respondents. The data analysis method used in this study is multiple regression analysis using the help of SPSS 24 program. The results show that partially variable relationships with customers and suppliers, reputation, and location have an influence on the success of online shop businesses in DKI Jakarta. Tujuan penelitian adalah untuk menganalisis pengaruh relationships with customers and suppliers, reputation, dan location terhadap kesuksesan usaha Online Shop di DKI Jakarta. Metode yang digunakan dalam penelitian ini adalah metode kuantitatif dengan jenis penelitian sebab akibat. Populasi dalam penelitian ini adalah seluruh wirausaha yang menjalankan usaha online shop di DKI Jakarta. Penentuan jumlah sampel dilakukan menggunakan metode probability sampling dengan teknik probability sampling. Adapun yang menjadi sampel dalam penelitian ini sebanyak 65 responden. Metode analisis data yang digunakan dalam penelitian ini adalah analisis regresi berganda dengan menggunakan bantuan program SPSS 24. Hasil penelitian menunjukkan bahwa secara parsial variabel relationships with customers and suppliers, reputation, dan location memiliki pengaruh terhadap kesuksesan usaha online shop di DKI Jakarta.

scholarly journals Pengaruh Kepercayaan dan Kepuasan terhadap Customer Retention Nasabah PT. Asuransi Bangun Askrida di Kota Padang

2019 ◽  
Vol 3 (01) ◽  
pp. 81-89
Author(s):  
Ronni Andri Wijaya
Keyword(s):  
Regression Analysis ◽  
Data Analysis ◽  
Multiple Regression Analysis ◽  
Multiple Regression ◽  
Customer Retention ◽  
Secondary Data ◽  
Sampling Technique ◽  
Purposive Sampling ◽  
Analysis Technique ◽  
Program Version

Research objectives to analyze: (1) the influence of trust on customer retention insurance Askrida. And the effect of satisfaction on Askrida's customer retention insurance. The population in this study are customers who already use the services of PT. Asuransi Bangun Askrida (ASKRIDA) Padang for more than 1 year or more. The sampling technique used is purposive sampling. The type of data used in this study are primary and secondary data. Data analysis technique used descriptive and inductive analysis through multiple regression analysis using SPSS program version 22.00. The results of this study indicate that: (1) confidence positively and significantly affect customer customer retention PT. Asuransi Bangun ASKRIDA in Padang city, (2) satisfaction have positive and significant effect to customer retention of PT. Asuransi Bangun ASKRIDA in Padang city.

scholarly journals PENGARUH KEPRIBADIAN DAN KEMAMPUAN INTELEKTUAL TERHADAP KOMPETENSI GURU DI SMKN 3 KOTA BENGKULU

2019 ◽  
Vol 12 (2) ◽  
pp. 64-76
Author(s):  
Sentia Rapika ◽  
Anggri Puspita Sari
Keyword(s):  
Factor Analysis ◽  
Regression Analysis ◽  
Data Analysis ◽  
Multiple Regression Analysis ◽  
Multiple Regression ◽  
Research Design ◽  
Sampling Technique ◽  
Intellectual Ability ◽  
Teacher Competence ◽  
Analysis Technique

The purposes of this study examines the effect of personality and intellectual ability on teacher competence in SMKN 3 Bengkulu city. This research was conducted in SMKN 3 Bengkulu City with the object of research is permanent teachers or civil servants. The sample used in this study was 74 respondents using purposive sampling technique. Data analysis technique using multiple regression analysis and using SPSS 17.0 sofware. Research design using survey explanatory, the method in this study using factor analysis to test the validity of the data and using Cronbach's alpha to test the reliability of the data. The results of this research shows that the personality and intellectual ability partially have positive and signifikan effect on the teacher competence. Personality and intellectual ability simultaneously have significant effect on the teacher competence in SMKN 3 Bengkulu city.Keywords: personality, intellectual ability, teacher competence.

scholarly journals Analysis of the Effect of Packaging Creativity, Packaging Effectiveness and Brand Trust on Interest in Purchasing SME Products in East Java

2021 ◽  
Vol 1 ◽  
Author(s):  
Novan Andrianto ◽  
Rahayu Arya Shintawati
Keyword(s):  
Regression Analysis ◽  
Data Analysis ◽  
Multiple Regression Analysis ◽  
Significant Influence ◽  
Sampling Technique ◽  
Sales Performance ◽  
Brand Trust ◽  
Analysis Technique ◽  
Study Programs ◽  
Business Study

This study aims to analyze the effect of packaging creativity, packaging effectiveness and brand trust on SME product buying interest in East Java Province. The population targeted in this study were students in East Java Province who were active in management and business study programs in 2020. The number of samples in this study was determined as many as 200 people who were taken with a sampling technique in the form of purposive sampling. Data obtained through the distribution of questionnaires. The data analysis technique used in this study is multiple regression analysis. This research is considered important because the findings produced in this study are expected to be the basis for the formulation of strategies for increasing the sales performance of products produced by SMEs. The novelty of this research lies in the brand trust variable. Brand trust is chosen as a factor influencing buying interest because brand trust is the willingness of consumers to buy a particular brand with the assumption that the brand is able to meet what is expected by consumers. This research succeeded in proving that the creativity of packaging, the effectiveness of packaging and brand trust have a significant influence on the buying interest of SME products in East Java Province

scholarly journals PENGARUH PRODUK DAN HARGA TERHADAP MINAT BELI CIMORY DI KOTA PADANG

Jurnal Ecogen ◽  
2019 ◽  
Vol 1 (4) ◽  
pp. 967
Author(s):  
Nurhidayah Nurhidayah ◽  
Rose Rahmidani ◽  
Rita Syofyan
Keyword(s):  
Regression Analysis ◽  
Data Analysis ◽  
Multiple Regression Analysis ◽  
Multiple Regression ◽  
Sampling Technique ◽  
Total Sample ◽  
Primary Data ◽  
Product Price ◽  
The People ◽  
Analysis Technique

This study aims to examine: (1) The effect of the product on buying interest, (2) The effect of prices on buying interest. This type of research is causative. The population in this study was the people of Padang City who knew about Cimory's products. The sampling technique used was purposive sampling with a total sample of 100 respondents. The type of data used in this study is primary data. The data analysis technique uses descriptive and inductive analysis through multiple regression analysis using the SPSS version 21 program. The hypothesis is tested by F test and t test at α = 0.05. The results of this study indicate that: (1) Product has a significant effect on buying interest, (2) Price does not significantly influence buying interest.Keyword: Buying Interest, Product, Price

scholarly journals Pengaruh Servicescape Terhadap Kepuasan Konsumen Uda Fes Kuliner’s Cabang Juanda di Kota Padang

Jurnal Ecogen ◽  
2020 ◽  
Vol 3 (1) ◽  
pp. 108
Author(s):  
Toberi Vonika ◽  
Rose Rahmidani
Keyword(s):  
Regression Analysis ◽  
Data Analysis ◽  
Multiple Regression Analysis ◽  
Consumer Satisfaction ◽  
Sampling Method ◽  
Sampling Technique ◽  
Spatial Layout ◽  
Primary Data ◽  
Ambient Conditions ◽  
Analysis Technique

This study aims to know and prove how much influence theservicescape to consumer satisfactions cafe uda fes kuliner’s branch Juanda in Padang City.This type of research is causal assosiative. The population in this study consumer uda fes kuliner’s branch Juanda in Padang City with the sampling technique used perposive sampling. The samples were taken using Cochran formula with 100 respondents. This sampling technique is based on nonprobability sampling method. The type of data used in this study is primary data. Data analysis technique used multiple regression analysis technique using SPSS version 21.00. The results of this study indicate that: 1) Ambient conditions has a significant effect on consumer satisfaction (0,035<0,05), 2) Spatial Layout and Functionshas a positive significant effect on consumer satisfaction(0,008>0,05), 3) Signs, Symbols, and Artifact has a positive significant effect on consumer satisfaction (0,018<0,05). Keywords: ambient conditions, spatial layout and functions, signs symbols and artifact, consumer satisfaction

scholarly journals PENGARUH MOTIVASI KERJA DAN SELF EFFICACY TERHADAP PRESTASI KERJA DOSEN (Studi pada Dosen Universitas Atma Jaya Yogyakarta)

2019 ◽  
Vol 3 (2) ◽  
pp. 285
Author(s):  
Andono Budi Seputro ◽  
Prayekti Prayekti ◽  
Jajuk Herawati
Keyword(s):  
Regression Analysis ◽  
Data Analysis ◽  
Data Collection ◽  
Multiple Regression Analysis ◽  
Multiple Regression ◽  
Self Efficacy ◽  
Work Performance ◽  
Work Motivation ◽  
Sampling Technique ◽  
Analysis Technique

This study aims to determine the effect of motivation on work performance, knowing the effect of self efficacy on work performance and knowing the effect of work motivation and self efficacy together on work performance. This type of research is correlational. The population in this study was the lectures at Atma Jaya Yogyakarta University. The sample used in this study was 76 respondents. The sampling technique uses purposive sampling. The technique used in data collection is a questionnaire. The data analysis technique used is multiple regression analysis. To find out the effect simultaneously used the F test, and to determine the effect partially used the t test. The results showed that motivation partially influences the work performance of lecturers, self efficacy partially influences the work performance of the lecturer, motivation and self efficacy simultaneously influence the work performance of the lecturer.Keywords: motivation, self efficacy, work performance

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