Market orientation balance and organizational learning: interaction and effects on product innovation performance

2014 ◽  
Author(s):  
Wei Wang
Keyword(s):  
Organizational Learning ◽  
Market Orientation ◽  
Product Innovation ◽  
Innovation Performance

scholarly journals The Impact of Organizational Learning Capability on Product Innovation Performance: Evidence from the Turkish Manufacturing Sector

2016 ◽  
Vol 6 (1) ◽  
pp. 70-84 ◽  
Author(s):  
Özlem Yaşar Uğurlu ◽  
Mustafa Kurt
Keyword(s):  
Organizational Learning ◽  
Empirical Data ◽  
Product Innovation ◽  
Positive Relationship ◽  
Manufacturing Sector ◽  
Innovation Performance ◽  
Learning Capability ◽  
The Impact ◽  
The Relationship

This study aims to examine the effect of organizational learning capability on product innovation performance in the manufacturing sector using empirical data. A survey was conducted with 120 firms that were on the list of Top 1000 Firms of Turkey and registered with the Istanbul Chamber of Industry, to examine the relationship between the dimensions of organizational learning capability and the dimensions of product innovation performance. The findings of the study indicate a positive relationship between organizational learning capability and product innovation performance.

Resolving the Capability–Rigidity Paradox in New Product Innovation

2005 ◽  
Vol 69 (4) ◽  
pp. 61-83 ◽  
Author(s):  
Kwaku Atuahene-Gima
Keyword(s):  
Market Orientation ◽  
Product Innovation ◽  
Radical Innovation ◽  
Innovation Performance ◽  
Radical Product ◽  
Research Attention ◽  
Managerial Task ◽  
Exploitation And Exploration ◽  
The Relationship ◽  
Innovation Outcomes

Managers face an important strategic dilemma in product innovation: how to exploit existing product innovation competencies (competence exploitation) while avoiding their dysfunctional rigidity effects by renewing and replacing them with entirely new competencies (competence exploration). Although the resolution of what is termed the “capability–rigidity paradox” is considered a fundamental managerial task in enhancing product innovation outcomes and the firm's competitive advantage, it has received little research attention. The author argues and finds support that market orientation provides a key to this paradox. Specifically, customer and competitor orientations ensure simultaneous investments in exploiting existing product innovation competencies and exploring new ones. The author also finds that the effects of these orientations on competence exploitation and exploration are differentially moderated by interfunctional coordination and perceived market opportunity. Regarding outcomes, competence exploitation and exploration have opposing relationships with incremental and radical innovation performance. However, the relationship between competence exploration and radical innovation performance is positively moderated by interfunctional coordination. Overall, the results of this study suggest that market orientation can prevent a firm from becoming operationally efficient but strategically inefficient by simultaneously engendering competence exploitation and exploration, which are differentially related to incremental and radical product innovation outcomes.

scholarly journals Research on the impact of firm’s innovation - driven on new product innovation performance

2019 ◽  
Vol 10 (2) ◽  
pp. 596
Author(s):  
Yan Qu ◽  
Chun-Shuo Chen
Keyword(s):  
Competitive Advantage ◽  
Market Orientation ◽  
Absorptive Capacity ◽  
Product Innovation ◽  
New Product ◽  
Innovation Performance ◽  
Internet Firms ◽  
The Impact ◽  
The Relationship ◽  
New Product Innovation

The framework of this research is based on the discovery in the clues of former researches that Innovation-driven is the pre factor for the firm to grow up or to gain the competitive advantage, and among them, market orientation and technological opportunity are two of the major determinant factors for the firm’s gaining the competitive advantage and improving the performance and profits. Based on knowledge-based theory, a questionnaire survey of 220 Internet firms in China was conducted to empirically analyze the relationship between innovation driven, absorptive capacity, and new product innovation performance. The article found that: the absorptive capacity mediates the relationship between innovation-driven and new product performance, and market turbulence negative adjusts the relationship between market orientation and absorptive capacity. It is possible to understand more clearly the process of firms acquiring and digesting information, transforming and mining knowledge to achieve new product innovation performance by analyzing the process of knowledge absorption and conversion.

scholarly journals The Effect of Responsive and Proactive Market Orientation on Product Innovation and Company Performance: A Case Study on MSMEs in the Culinary Field in D.I. Yogyakarta

2019 ◽  
Vol 3 (1) ◽  
pp. 32
Author(s):  
A’bdul Fatach Ichwan ◽  
Siti Nursyamsiah
Keyword(s):  
Financial Performance ◽  
Market Orientation ◽  
Product Innovation ◽  
Structural Equation ◽  
Market Performance ◽  
Sampling Technique ◽  
Positive Influence ◽  
Innovation Performance ◽  
Company Performance ◽  
Proactive Market Orientation

This study aims to determine the effect of Responsive and Proactive Market Orientation on Product Innovation and Company Performance. The population in this study is the Micro, Small, and Medium Enterprise (MSME) in the Culinary Division at D.I. Yogyakarta and use 200 respondents as a sample. By using convenience sampling technique, the researchers have the freedom to choose any culinary MSME found around D.I. Yogyakarta to be the respondent. Hypothesis testing using Structural Equation Model (SEM) analysis. The findings show that there is a positive influence of responsive market orientation on product innovation performance, proactive market orientation on product innovation performance, product innovation performance on the company's market performance, and the company's market performance on the company's financial performance. The findings of this study contribute to MSMEs that information about market orientation adopted by business actors or companies can affect the performance of new product innovations in the market to improve the company's market performance which then affects the company's financial performance.  

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