scholarly journals Online consumer response: key variables affecting consumers’ value perceptions

2006 ◽  
Author(s):  
O. Discombe
Keyword(s):  
Consumer Response ◽  
Value Perceptions ◽  
Key Variables ◽  
Online Consumer

scholarly journals Banning Foreign Pharmacies from Sponsored Search: The Online Consumer Response

2014 ◽  
Author(s):  
Matthew Chesnes ◽  
Weijia (Daisy) Dai ◽  
Ginger Zhe Jin
Keyword(s):  
Consumer Response ◽  
Sponsored Search ◽  
Online Consumer

Modelling the Effects of Creative Advertisements on Consumers: An Empirical Study

2020 ◽  
Vol 24 (3) ◽  
pp. 269-283
Author(s):  
Chandan A. Chavadi ◽  
M J Arul ◽  
Monika Sirothiya
Keyword(s):  
Rating Scales ◽  
Conceptual Models ◽  
Consumer Response ◽  
Purchase Intentions ◽  
Consumer Perceptions ◽  
Comprehensive Model ◽  
Processing Variables ◽  
Key Variables ◽  
Ad Creativity ◽  
Response Variables

Promoting analysts and experts concur that creativity is one of the fundamental components for success in advertising. In this paper, we examine consumer perceptions and build a comprehensive model of ad (advertising) creativity. We have also enlisted the determinants of creativity and have developed a scale to measure it. Research results demonstrate that divergence and relevance factors significantly influence ad creativity and divergence is the leading factor for creativity. Further, we studied the creativity practices in the sample ds and listed the best combination of creativity dimensions which can influence purchase intentions. Another objective of this research was to examine the effects of ad creativity on consumer processing variables and consumer response variables for the Television ads. Findings indicate that creative ads significantly influence consumer processing and response variables. This study provides rating scales to advertising managers to judge the creativity of ad campaigns or of a proposed ad and furthers our understanding of relationships among the key variables. It reinforces conceptual models that give ad creativity a pivotal role in the advertising world.

Banning Foreign Pharmacies from Sponsored Search: The Online Consumer Response

2017 ◽  
Vol 36 (6) ◽  
pp. 879-907 ◽  
Author(s):  
Matthew Chesnes ◽  
Weijia (Daisy) Dai ◽  
Ginger Zhe Jin
Keyword(s):  
Consumer Response ◽  
Sponsored Search ◽  
Online Consumer

Referral Patterns for Youths Identified at Risk for Suicide by Trained Gatekeepers

Crisis ◽  
2012 ◽  
Vol 33 (2) ◽  
pp. 113-119 ◽  
Author(s):  
Michael S. Rodi ◽  
Lucas Godoy Garraza ◽  
Christine Walrath ◽  
Robert L. Stephens ◽  
D. Susanne Condron ◽  
...  
Keyword(s):  
Suicide Prevention ◽  
Demographic Characteristics ◽  
Service Access ◽  
Referral Patterns ◽  
Race And Gender ◽  
Lee Smith ◽  
Prevention Behavior ◽  
Key Variables ◽  
And Gender ◽  
To Receive

Background: In order to better understand the posttraining suicide prevention behavior of gatekeeper trainees, the present article examines the referral and service receipt patterns among gatekeeper-identified youths. Methods: Data for this study were drawn from 26 Garrett Lee Smith grantees funded between October 2005 and October 2009 who submitted data about the number, characteristics, and service access of identified youths. Results: The demographic characteristics of identified youths are not related to referral type or receipt. Furthermore, referral setting does not seem to be predictive of the type of referral. Demographic as well as other (nonrisk) characteristics of the youths are not key variables in determining identification or service receipt. Limitations: These data are not necessarily representative of all youths identified by gatekeepers represented in the dataset. The prevalence of risk among all members of the communities from which these data are drawn is unknown. Furthermore, these data likely disproportionately represent gatekeepers associated with systems that effectively track gatekeepers and youths. Conclusions: Gatekeepers appear to be identifying youth across settings, and those youths are being referred for services without regard for race and gender or the settings in which they are identified. Furthermore, youths that may be at highest risk may be more likely to receive those services.

Sign in / Sign up

Export Citation Format

Share Document