scholarly journals Efektivitas Promosi Starbucks Greener Day Melalui Instagram Terhadap Minat Beli Konsumen di Jakarta

Prologia ◽  
2021 ◽  
Vol 5 (2) ◽  
pp. 231
Author(s):  
Clara Vincy Tansia ◽  
Diah Ayu Candraningrum
Keyword(s):  
Social Sciences ◽  
Random Sampling ◽  
Quantitative Research ◽  
Sampling Method ◽  
Simple Random Sampling ◽  
Significance Test ◽  
Primary Data ◽  
Research Approach ◽  
Test Results ◽  
The Social

Indonesian habits in consuming coffee that has become a habit of life (lifestyle). Coffee is one of the staples most often consumed by Indonesian people. The company that has the largest coffee sales in Indonesia is Starbucks. This research raised the discussion about one of Starbucks promotions, Greener Day. In this there are 2 variables, namely promotion and buying interest variables. This research uses quantitative research approach with data collection method in the form of survey, and using Starbucks in Jakarta as observation unit. Primary data collected by simple random sampling method, and collected by 100 respondents related to Starbucks Greener day promotion. Data analysis using SPSS (Statistical Package for the Social Sciences) version 22.0. Based on the results of the research conducted there is a fairly strong level of effectiveness between Starbucks Greener Day Promotion on Instagram to consumer buying interest in Jakarta, because it is at intervals of 0.61-0.80 on the Coefficient of Correlation test results. Through the results of the Partial Influence Significance test (T Test) also showed a significant influence between the Variable Promotion (X) and Buy Interest (Y). Kebiasaan masyarakat Indonesia dalam mengkonsumsi kopi yang sudah menjadi kebiasaan hidup (lifestyle). Kopi merupakan salah satu bahan pokok yang paling sering dikonsumsi oleh masyarakat Indonesia.  Perusahaan yang memiliki penjualan kopi terbesar di Indonesia adalah Starbucks. Penelitian ini mengangkat pembahasan mengenai salah satu promosi Starbucks yaitu Greener Day.  Didalam ini terdapat 2 variabel,  yaitu variabel promosi dan minat beli.  Penelitian ini menggunakan pendekatan penelitian kuantitatif dengan metode pengumpulan data berupa survei,  dan menggunakan Starbucks di Jakarta sebagai unit observasi. Data primer yang dikumpulkan dengan metode simple random sampling, dan terkumpul sebanyak 100 responden yang berkaitan dengan promosi Starbucks Greener day. Analisis data menggunakan SPSS (Statistical Package for the Social Sciences) version 22.0. Berdasarkan hasil penelitian yang dilakukan terdapat tingkat efektivitas yang cukup kuat antara Promosi Starbucks Greener day di Instagram terhadap minat beli konsumen di Jakarta, karena berada di interval sebesar 0,61-0,80 pada hasil uji Koefisien Korelasi.  Melalui hasil uji Signifikansi Pengaruh Parsial (Uji T) juga menunjukan adanya pengaruh yang signifikan antara variabel Promosi (X) dan Minat Beli (Y).

scholarly journals Pengaruh Daya Tarik Iklan Online Shop di Instagram terhadap Minat Beli pengguna Instagram

Prologia ◽  
2021 ◽  
Vol 5 (2) ◽  
pp. 237
Author(s):  
Yusro Khoyriah ◽  
Eko Harry Susanto
Keyword(s):  
Data Analysis ◽  
Significant Influence ◽  
Random Sampling ◽  
Quantitative Research ◽  
Sampling Method ◽  
Simple Random Sampling ◽  
Significance Test ◽  
Primary Data ◽  
Test Results ◽  
Observation Unit

Drinking coffee has become lifestyle of Indonesian people. Coffee is one of the staples most often consumed by Indonesian people. The company that has the largest coffee sales in Indonesia is Starbucks. This research raised the discussion about one of Starbucks promotions, Greener Day. In this there are 2 variables, namely promotion and buying interest variables. In this research writer uses quantitative research collect data with form of survey and using Starbucks in Jakarta as observation unit. Primary data collected by simple random sampling method, and collected by 100 respondents related to Starbucks Greener day promotion. Data analysis using SPSS version 22.0. Based on the results of the research conducted there is a fairly strong level of effectiveness between Starbucks Greener Day Promotion on Instagram to consumer buying interest in Jakarta, because it is at intervals of 0.61-0.80 on the Coefficient of Correlation test results. Through the results of the Partial Influence Significance test (T Test) also showed a significant influence between the Variable Promotion (X) and Buy Interest (Y).Minum kopi sudah menjadi gaya hidup masyarakat Indonesia. Kopi merupakan salah satu bahan pokok yang paling sering dikonsumsi oleh masyarakat Indonesia.  Perusahaan yang memiliki penjualan kopi terbesar di Indonesia adalah Starbucks. Penelitian ini mengangkat pembahasan mengenai salah satu promosi Starbucks yaitu Greener Day.  Didalam ini terdapat 2 variabel,  yaitu variabel promosi dan minat beli.  Penelitian ini menggunakan pendekatan kuantitatif dengan metode pengumpulan data berupa survei,  dan menggunakan Starbucks di Jakarta sebagai unit observasi. Data primer yang dikumpulkan dengan metode simple random sampling, dan terkumpul sebanyak 100 responden yang berkaitan dengan promosi Starbucks Greener day. Analisis data menggunakan SPSS versi 22.0. Berdasarkan hasil penelitian yang dilakukan terdapat tingkat efektivitas yang cukup kuat antara Promosi Starbucks Greener day di Instagram terhadap minat beli konsumen di Jakarta, karena berada di interval sebesar 0,61-0,80 pada hasil uji Koefisien Korelasi.  Melalui hasil uji Signifikansi Pengaruh Parsial (Uji T) juga menunjukan adanya pengaruh yang signifikan antara variabel Promosi (X) dan Minat Beli (Y).

scholarly journals The Impact of Covid-19 Pandemic on Taxpayers’ Compliance of MSMEs in Palembang

2021 ◽  
Vol 8 (1) ◽  
pp. 25
Author(s):  
Noviyanti Noviyanti ◽  
S. M. Ferdous Azam
Keyword(s):  
Random Sampling ◽  
Research Method ◽  
Quantitative Research ◽  
Total Population ◽  
Simple Random Sampling ◽  
Analytical Tool ◽  
Primary Data ◽  
Research Approach ◽  
The Impact ◽  
Deductive Research

This study aims to determine the impact of the attitude of taxpayers, taxpayers’ knowledge, taxpayers’ awareness, and tax socialization on taxpayers’ compliance of Micro, Small, Medium-sized Enterprises (MSMEs) in Palembang, Indonesia during the Covid-19 Pandemic. A quantitative research method is used with a deductive research approach. This study used primary data by distributing questionnaires to taxpayers’ compliance of MSMEs in Palembang, Indonesia. The sample size used was 396 respondents with a total population of 37.902 (Department of Cooperatives and MSMEs, 2019) by using simple random sampling. Moreover, the IBM SPSS 20 software is used for analytical tool in this study. The results of this study indicate that partially the attitude of taxpayers’, taxpayers’ knowledge, and taxpayers’ awareness have a positive and significant effect on taxpayers’ compliance. On the other hand, tax socialization has no effect on taxpayers’ compliance

scholarly journals RELATIONSHIP BETWEEN WORK DISCIPLINE, WORK ENVIRONMENT AND SUPERVISION OF EMPLOYEE PERFORMANCE AT WAROENG SPESIAL SAMBAL SURABAYA

2019 ◽  
Vol 1 (2) ◽  
pp. 247-251
Author(s):  
Ambar Sari Yahya ◽  
I Gede Arimbawa ◽  
Elok Damayanti
Keyword(s):  
Social Sciences ◽  
Work Environment ◽  
Quantitative Research ◽  
Sampling Method ◽  
Employee Performance ◽  
Strong Relationship ◽  
Research Approach ◽  
The Social ◽  
Calculation Process ◽  
Management Work

This study aims to determine "relationship  between work discipline, work environment and supervision of employee performance at Waroeng Spesial Sambal Surabaya ". This study used a quantitative research approach. The analytical method used the rank spearman correlation. The calculation process assisted by the program Statistical Package for the Social Sciences (SPSS) application, with number of 30 respondents by saturated sampling method (census). Based on the results of data management, work discipline with employee performance has a significant low relationship. Work environment and supervision with employee performance have a significant strong relationship. The results showed that the variables of work discipline, work environment and supervision were significantly related to employee performance. If there are other variables used to measure employee performance then the variable is not discussed in this study.

scholarly journals STUDI EMPIRIS KUALITAS PELAYANAN MELALUI MODEL SERVQUAL (Service Quality) DAN IPA (Important Performance Analysis) PADA MAHASISWA JURUSAN TARBIYAH STAIN GAJAH PUTIH ACEH

2019 ◽  
Vol 3 (2) ◽  
pp. 183
Author(s):  
Farid Fauzi ◽  
Ansor Nasution
Keyword(s):  
Performance Analysis ◽  
Service Quality ◽  
Random Sampling ◽  
Simple Random Sampling ◽  
Total Sample ◽  
Primary Data ◽  
Research Approach ◽  
Low Expectations ◽  
Sequential Explanatory

Penelitian ini mengkaji kualitas pelayanan dengan menggunakan Model SERVQUAL dan IPA (Important Performance Analysis) pada Jurusan Tarbiyah STAIN Gajah Putih. Dimensi pelayanan yang digunakan yaitu : Tangibles, Reliability, Responsiveness, Assurance, Empathy. Pendekatan penelitian yang digunakan adalah Mixed Method dengan Model Sequential Explanatory, jumlah populasi dalam penelitian ini berjumlah 1576 mahasiswa dengan teknik pengambilan sampel menggunakan Simple Random Sampling menggunakan Rumus Slovin dengan jumlah sampel berjumlah 94 mahasiswa. Data yang digunakan adalah data primer dengan menggunakan Skala Likert. Berdasarkan hasil penelitian terdapat tiga atribut layanan yang mempunyai kategori yang harus mendapatkan perhatian khusus, sembilan atribut layanan yang berkategori layanan yang baik tetapi mempunyai tingkat prioritas yang rendah, sepuluh atribut layanan yang berkategori atribut layanan yang mempunyai harapan dan persepsi yang rendah serta empat atribut layanan yang mempunyai kategori kinerja yang baik  dan telah melampui harapan dari para mahasiswa. Kata Kunci : Kualitas Pelayanan, SERVQUAThis study examines the quality of service using the SERVQUAL and IPA Models (Important Performance Analysis) at the STAIN Gajah Putih Tarbiyah Department. The dimensions of the services used are: Tangibles, Reliability, Responsiveness, Assurance, Empathy. The research approach used was Mix Method with Model Sequential Explanatory, the number of population in this study amounted to 1576 students with sampling techniques using Simple Random Sampling using Slovin Formula with a total sample of 94 students. The data used are primary data using a Likert Scale. Based on the results of the study there are three service attributes that have special attention categories, nine service categories that are categorized as good but have a low priority level, ten service attribute categories that have low expectations and perceptions and four service attributes has a good performance category and has exceeded the expectations of the students.Keywords : Service Quality, SERVQUAL And IPA

scholarly journals Student Well-being pada Remaja Jawa

2017 ◽  
Vol 2 (1) ◽  
pp. 1
Author(s):  
Tri Na'imah ◽  
Tukiran Tanireja
Keyword(s):  
Social Relations ◽  
Random Sampling ◽  
Quantitative Research ◽  
Social Cognitive ◽  
Sampling Technique ◽  
Well Being ◽  
Research Approach ◽  
The Social ◽  
Interview Guide ◽  
Cluster Random Sampling

<p class="IABSTRAK"><strong>Abstract: </strong>This study aims to describe the source of student well-being in Javanese ado­lescents. This research uses quantitative research approach and supported by qualitative. Research location in Banyumas with cluster random sampling technique. Instrument data collection using the scale of student well-being and open source questionaire student well-being and interview guide. Quantitative data analysis using descriptive. The results of the study are: 1) The sources of student well-being are the dimensions of social relations, cognitive, emotional and spiritual. 3) The inhibiting factor of achieving student well-being is if there are problems in the social, cognitive, emotional, physical and spiritual.</p><p class="IKEYWORDS"><strong>Abstrak: </strong>Penelitian ini bertujuan untuk mendeskripsikan sumber <em>student well-being</em> pada remaja Jawa. Penelitian ini menggunakan pendekatan penelitian kuantitatif dan didukung dengan kualitatif. Lokasi penelitian di Banyumas dengan teknik <em>cluster random sampling</em>. Instrumen pengumpulan data menggunakan skala <em>student well-being</em> dan <em>openquesioner</em> sumber <em>student well-being</em> serta panduan wawancara. Analisis data kuantitatif menggunakan <em>deskriptif</em>. Hasil penelitian adalah: 1) Sumber-sumber <em>student well-being</em> adalah dimensi hubungan sosial, kognitif, emosi dan spiritual. 3) Faktor penghambat tercapainya <em>student well-being</em> adalah jika ada masalah dalam dimensi sosial, kognitif, emosi, fisik dan spiritual.</p>

PENGARUH PEMAHAMAN WAJIB PAJAK, KUALITAS PELAYANAN DAN SANKSI PERPAJAKAN TERHADAP KEPATUHAN WAJIB PAJAK PADA KPP PRATAMA SURAKARTA

2020 ◽  
Vol 18 (1) ◽  
pp. 28
Author(s):  
Musa Zul Hazmi ◽  
Suhendro Suhendro ◽  
Riana Rahcmawati Dewi
Keyword(s):  
Quality Of Service ◽  
Service Quality ◽  
Random Sampling ◽  
Quantitative Research ◽  
Sampling Method ◽  
Selection Method ◽  
Data Sources ◽  
Data Selection ◽  
Primary Data

This research was conducted to assess whether understanding taxpayers, service quality, and tax penalties against the KPP Pratama Surakarta. Population in this research are Individual Taxpayers at KPP Pratama Surakarta. Data sources in this study are primary data collected by researchers through questionnaires distributed to 110 respondents, but returned and complete questionnaires were 60 respondents . This research is a quantitative research with 60 respondents at KPP Pratama Surakarta.  The data selection method is the random sampling method. The data in this study were processed using the SPSS 21.0 for Windows application. Based on research results understanding taxpayers, service quality, and tax sanctions have a significant effect on taxpayer approval. Understanding tax regulations becomes a benchmark for taxpayers in completing their tax obligations. The quality of service provided by the tax authorities influences taxpayer compliance, indicating that service quality is a benchmark to make taxpayers obey. The existence of tax sanctions that are given expressly will increase the level of compliance, because making taxpayers afraid of being subjected to these sanctions and the stipulation of tax sanctions will deter taxpayers and clear and firm sanctions. Keywords: Understanding, Service Quality, Penalties, Taxpayers

Planning for Knowledge Management Implementation in Academic Libraries: Empirical Evidence From Federal University Libraries in Nigeria

2018 ◽  
Vol 17 (04) ◽  
pp. 1850039 ◽  
Author(s):  
Cyprian. I. Ugwu ◽  
I. J. Ezema
Keyword(s):  
Social Sciences ◽  
Knowledge Management ◽  
Standard Deviation ◽  
Quantitative Research ◽  
Implementation Process ◽  
Research Approach ◽  
University Libraries ◽  
The Social ◽  
The University ◽  
Descriptive Survey

The main reason for the failure of many knowledge management (KM) projects is the absence of a well-defined framework or strategy to guide KM implementation. This paper is an attempt to determine the planning needs of the KM deployment process and propose a framework that could be used specifically by the federal university libraries in Nigeria to guide the KM implementation process. Quantitative research approach was adopted in this study and the design was a descriptive survey. A total of 300 librarians responded to the survey that sought their opinions on the planning needs for KM implementation process. The survey instrument was a questionnaire, and it was used to collect data from the respondents. Data collected were analysed using mean, standard deviation, ranks and percentages obtained with the aid of the Statistical Package for the Social Sciences (SPSS). The results of the study revealed the planning needs for KM implementation as consisting of the goals which the university library intends to achieve through KM, the KM process, skills and tools required as well as the type of partnerships needed. Based on these needs, this study proposes a KM framework made up of strategies and tactical moves to guide the KM implementation process.

scholarly journals ANALISIS PENDAPATAN USAHATANI PADI SAWAH BERDASARKAN SISTEM BAGI HASIL DI DESA WOLAANG KECAMATAN LANGOWAN TIMUR KABUPATEN MINAHASA

2019 ◽  
Vol 15 (1) ◽  
pp. 133
Author(s):  
Anatasya Angelina Lelet ◽  
Yolanda Pinky Ivanna Rori ◽  
Joachim Noch Karel Dumais
Keyword(s):  
Random Sampling ◽  
Sampling Method ◽  
Secondary Data ◽  
Simple Random Sampling ◽  
Revenue Sharing ◽  
Primary Data ◽  
The Internet ◽  
Scientific Journals ◽  
Rice Farming ◽  
Random Data

The objective of this research is to analyze the income of rice farming based on the revenue sharing system in Wolaang Village, East Langowan sub-district, Minahasa Regency. This research was conducted for 3 month, starting from January to March 2019. The Samples of farmers is using simple random sampling method (simple random). Data collected in this study are primary data and secondary data. Primary data was obtained from direct interviews with 30 farmer. While secondary data obtained from BP3K East Langowan sub-district and BPS Minahasa Regency, books available at local bookstores and the internet such as google searching to access articles from various scientific journals and thesis from other universities related to the topic of this research, especially income analyze. The results showed that the income received by landowners was Rp.13,462,500 while the income received by smallholders was smaller than that of landowners, namely Rp.9,940,865.*jnkd+eprm*

scholarly journals REPRODUCTIVE POTENTIAL OF THE LAKOR GOAT IN LAKOR ISLAND, SOUTHWEST MALUKU REGENCY

2021 ◽  
Vol 9 (1) ◽  
pp. 9-16
Author(s):  
Carolina Jermias ◽  
Isak P. Siwa ◽  
Demianus F. Souhoka
Keyword(s):  
Random Sampling ◽  
Sampling Method ◽  
Reproductive Potential ◽  
Simple Random Sampling ◽  
Primary Data ◽  
Twin Birth ◽  
Data Source

This study aims to determine the reproductive potential of the lakor goat in Lakor Disctrict, Southwest Maluku Regency. This research was conducted from July to August 2020 in three sample villages, namely Letoda, Sera, and Yamluli Villages. The methoud used in this study was a survey of 30 respondents of Lakor goat breeders who were determined by the simple random sampling method (simple random). The data source used in this study is primary data. The data was collected by means of observation and direct interview using a questionnaire. The results showed that the reproductive potential of the Lakor goat in the three sample villages categorized as good according to the amount of litter obtained from the type of twin birth which is quite high and the ability to give birth.

scholarly journals KAJIAN PENGELOLAAN USAHATANI KELAPA DI DESA TOLOMBUKAN KECAMATAN PASAN KABUPATEN MINAHASA TENGGARA

2011 ◽  
Vol 7 (2) ◽  
pp. 39 ◽  
Author(s):  
Eyverson Ruauw ◽  
Jenny Baroleh ◽  
Devison Powa
Keyword(s):  
Random Sampling ◽  
Sampling Method ◽  
Secondary Data ◽  
Simple Random Sampling ◽  
Primary Data ◽  
Land Area ◽  
Average Income ◽  
Average Area ◽  
One Year ◽  
The Village

This study aims to assess the management of coconut farms in village of Tolombukan district of Pasanmainly include land area, production, revenue, and marketing. The results could be input materials andinformation for farmers in increasing production and income of coconut farmers in of Tolombukan districtPasan.The research was carried on in the of Tolombukan district of Pasan which lasted from June 2010 untilAugust 2010. Data taken in this study are primary data that was obtained through interviews to farmersbased on a list of questions and secondary data obtained from agencies - agencies. Sampling method usedin this study is simple random sampling method with a sample size of 20 farmer respondents. Data is presentedin tables and is explained descriptively. The data are mainly in the form of costs, income, and revenue.Results showed that coconut farmers harvest pass once in 3 months so that in one year there are 4times the harvest with an average area of 1.59 ha. The other results of thisr studies are outlined below.The results of the average oil production in the village of Tolombukan district of Pasan of 2375.9 kg ofcopra per year with an average income of Rp4.891.948, 78 per year. In addition to plant coconut, farmersalso planted cloves between the coconut that provide an income of Rp11.734.695, 84 per two years orRp5.867.000 per year. The product of copra and cloves sold at traders in the village Tolombukan own.

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