scholarly journals Strategi Marketing Public Relations PT Crowde Membangun Bangsa dalam Meningkatkan Minat Investasi

Prologia ◽  
2019 ◽  
Vol 2 (2) ◽  
pp. 510
Author(s):  
Stefany Stefany ◽  
Wulan Purnama Sari
Keyword(s):  
New Media ◽  
Public Relations ◽  
Peer To Peer ◽  
Peer Lending ◽  
Relations Marketing

Indonesia memiliki jumlah penduduk yang mencapai 265 juta jiwa dengan tingkat konsumsi beras 154 kg per orang per tahun. Jumlah konsumsi beras yang cukup tinggi membuat sektor pertanian menjadi sektor yang penting dalam pertumbuhan perekonomian Indonesia. PT. CROWDE Membangun Bangsa merupakan perusahaan startup fintech yang bergerak di bidang agritech dengan basis peer to peer lending. Penelitian ini bertujuan untuk mengetahui strategi Marketing Public Relations PT. CROWDE Membangun Bangsa dengan menggunakan 7 kegiatan MPR. Jenis Penelitian ini merupakan penelitian kualitatif dengan menggunakan studi kasus. Adapun teori yang digunakan untuk penelitian ini, diantaranya seperti Public Relations, Marketing Public Relations, New Media, Investasi. Kesimpulan dari penelitian ini adalah strategi Marketing Public Relations yang berdampak untuk meningkatkan minat investasi berdasarkan 7 kegiatan Marketing Public Relations adalah Publikasi dan Acara.

Friendship in Online Peer-to-Peer Lending: Pipes, Prisms, and Relational Herding

MIS Quarterly ◽  
2015 ◽  
Vol 39 (3) ◽  
pp. 729-742 ◽  
Author(s):  
De Liu ◽  
◽  
Daniel J. Brass ◽  
Yong Lu ◽  
Dongyu Chen ◽  
...  
Keyword(s):  
Peer To Peer ◽  
Peer Lending

The impact of the new media on public relations in the public administration in Kurdistan Region

2019 ◽  
Vol 7 (1) ◽  
pp. 268-288
Author(s):  
Dlan Ismail Mawlud ◽  
Hoshyar Mozafar Ali
Keyword(s):  
Information Technology ◽  
New Media ◽  
Public Relations ◽  
Public Administration ◽  
Management System ◽  
Theoretical Research ◽  
Kurdistan Region ◽  
The Public ◽  
Government Institutions ◽  
The Impact

The development of technology, information technology and various means of communication have a significant impact on public relations activity; especially in government institutions. Many government institutions have invested these means in their management system, in order to facilitate the goals of the institution, and ultimately the interaction between the internal and external public. In this theoretical research, I tried to explain the impact of the new media on public relations in the public administration, based on the views of specialists. The aim of the research is to know the use of the new media of public relations and how in the system of public administration, as well as, Explaining the role it plays in public relations activities of government institutions. Add to this, analyzing the way of how new media and public relations participate in the birth of e-government. In the results, it is clear that the new media has facilitated public relations between the public and other institutions, as it strengthened relations between them

Evaluating the risk performance of online peer-to-peer lending platforms in China

2018 ◽  
Vol 12 (2) ◽  
pp. 63-87
Author(s):  
Chong Wu ◽  
Dong Zhang ◽  
Ying Wang
Keyword(s):  
Peer To Peer ◽  
Peer Lending
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