scholarly journals Pengaruh Kepercayaan, Persepsi Harga, dan Kinerja Operasional Terhadap Minat Beli Pelanggan Lazada

2020 ◽  
Vol 2 (4) ◽  
pp. 897
Author(s):  
Cyntia Sari ◽  
Rodhiah Rodhiah
Keyword(s):  
Social Media ◽  
Data Collection ◽  
Sampling Technique ◽  
Positive Influence ◽  
Sem Analysis ◽  
Operational Performance ◽  
Purposive Sampling ◽  
Perceived Price ◽  
Price Perceptions

The purpose of this study is to determine the trust, perceived price and operational performance have a positive influence on buying interest in Lazada customers in West Jakarta. This research is a Lazada customer who lives in West Jakarta. The sample in this study were 100 people using purposive sampling technique. Data collection techniques are carried out by distributing questionnaires using Google Form through social media Twitter and also Instagram. Data were analyzed using SEM with PLS-SEM analysis media. The results of this study indicate that trust and operational performance affect buying interest positively and significantly, while price perceptions do not affect buying interest positively and significantly. Researchers hope that this research can be useful for further research and can also be useful to increase the knowledge of readers. Tujuan dari penelitian ini adalah untuk mengetahui kepercayaan, persepsi harga dan kinerja operasional memiliki pengaruh positif terhadap minat beli pada pelanggan Lazada di Jakarta Barat. Penelitian ini adalah pelanggan Lazada yang berdomisili di daerah Jakarta Barat. Sampel pada penelitian ini adalah sebanyak 100 orang dengan menggunakan teknik purposive sampling. Teknik pengumpulan data dilakukan dengan menyerbarkan kuesioner menggunakan Google Form melalui media sosial Twitter dan juga Instagram. Data dianalisis menggunakan SEM dengan media analisis PLS-SEM. Hasil pada penelitian ini menunjukkan bahwa kepercayaan dan kinerja operasional mempengaruhi minat beli secara positif dan signifikan, sedangkan persepsi harga tidak mempengaruhi minat beli secara positif dan signifikan. Peneliti berharap agar penelitian ini dapat berguna untuk penelitian selanjutnya dan juga dapat berguna untuk menambah pengetahuan pembaca.

scholarly journals Pengaruh Motif Mengakses Akun Video dalam Aplikasi Chatting terhadap Kepuasan Khalayak (Survei terhadap Generasi Milenial yang Menggunakan LINE TODAY)

Prologia ◽  
2020 ◽  
Vol 4 (2) ◽  
pp. 419
Author(s):  
Parousia Parousia ◽  
Riris Loisa
Keyword(s):  
Information Technology ◽  
Social Media ◽  
Data Collection ◽  
New Media ◽  
Sampling Technique ◽  
Media Theory ◽  
Probability Sampling ◽  
Purposive Sampling ◽  
Uses And Gratification ◽  
Uses And Gratification Theory

Humans who continue to communicate with other humans cause the spread and acceptance of information increasingly consciously or unconsciously. This also causes a lot of renewal in various fields of life, including information technology. Now, information are more easily and quickly accessed through various existing media, including through new media and social media. The study aims to determine the effect of motives for accessing video accounts in chat applications towards audience satisfaction. This research uses social media theory, new media, and uses and gratification theory. The approach used is quantitative. The sampling technique used was non probability sampling, purposive sampling with a sample of 100 respondents who are millennials who access video accounts in a chat application (LINE TODAY). The technique of data collection is done by distributing Google Forms questionnaires consisting of 18 indicators. The final result obtained are the closeness between the two variables included in the high criteria. And there is an influence between the two variables whose direction is said to be positive.Manusia yang terus menerus melakukan komunikasi dengan manusia lain menyebabkan persebaran dan penerimaan terhadap informasi semakin meningkat secara sadar maupun tidak disadari. Ini juga menyebabkan banyak pembaharuan di berbagai bidang kehidupan, tak terkecuali teknologi informasi.  Kini, informasi semakin mudah dan cepat diakses melalui berbagai media yang ada, termasuk melalui media baru dan media sosial. Penelitian bertujuan untuk mengetahui pengaruh motif mengakses akun video dalam aplikasi chatting terhadap kepuasan khalayak. Pendekatan yang digunakan adalah kuantitatif. Penelitian ini menggunakan teori sosial media, media baru, penggunaan dan kepuasan media. Teknik sampling yang digunakan adalah non probabilitas, yaitu teknik purposive sampling dengan sampel sebanyak 100 responden yang merupakan generasi milenial yang mengakses akun video dalam aplikasi chatting (LINE TODAY). Teknik pengumpulan data dilakukan dengan menyebarkan kuisioner Google Forms yang terdiri dari 18 indikator.  Hasil akhir yang diperoleh adalah keeratan antara dua variabel termasuk dalam kriteria tinggi. Serta terdapat pengaruh antara kedua variabel yang arahnya dikatakan positif.

scholarly journals PEMANFAATAN MEDIA SOSIAL DALAM MENCARI RELASI SEKSUAL GAY DI SURAKARTA

2018 ◽  
Vol 1 (2) ◽  
pp. 167
Author(s):  
Pipin Apriliani ◽  
Bambang Santosa
Keyword(s):  
Social Media ◽  
Data Collection ◽  
Sampling Technique ◽  
Sexual Relationships ◽  
Easy Access ◽  
Sexual Relations ◽  
Purposive Sampling ◽  
Study Approach ◽  
Collection Data

<p>Abstract : The recognized sexual orientation in Indonesia is heterosexual. This makes gays often get discrimination from people who are causing gay difficulties in interacting and seeking sexual relationships, so they should find ways to interact safely. Qualitative research with case study approach conducted in Surakarta aims to find out the utilization of social media in finding gay sexual relation. Sampling technique using purposive sampling. Data collection was conducted with in-depth interviews with gay as the main actors and documentation of recording interviews, screenshoot chat and gay activity in social media. Data analysis was conducted with the basis of four activities: data collection, data reduction, data presentation, and verification using source triangulation. The results showed that social media became a safe enough tool for gays in searching for sexual relations. Gay feel their identity is more awake when interacting in social media. Social media is also instrumental in expanding the network of gay friends, this is considered quite important because gays assume that the more friends they have the greater their chances of getting sexual relations. Gay has a special trick in order to attract the attention of the same social media users by installing exciting status, installing photos and videos with seductive poses, and posting location information for easy access. Like no human is perfect, using social media to search for sexual relationships of gays also has some weaknesses. Nevertheless, social media has remained the main vehicle of most gays in Surakarta in search of sexual relations.<br />Keywords: Gay, social media, exploitation, sexual relations.</p><p>Abstrak : Orientasi seksual yang diakui di Indonesia adalah heteroseksual. Hal ini membuat gay sering mendapatkan diskriminasi dari masyarakat yang mengakibatkan gay kesulitan dalam berinteraksi dan mencari relasi seksual, sehingga mereka harus mencari cara agar dapat berinteraksi secara aman. Penelitian kualitatif dengan pendekatan studi kasus dilakukan di Kota Surakarta bertujuan untuk mengetahui pemanfaatn media sosial dalam mencari relasi seksual gay. Teknik pengambilan sampel menggunakan purposive sampling. Pengumpulan data dilakukan dengan wawancara mendalam bersama gay selaku pelaku utama dan dokumentasi berupa rekaman wawancara, screenshoot chat dan aktivitas gay di media sosial. Analisis data dilakukan dengan berpangkal dari empat kegiatan yaitu pengumpulan data, reduksi data, penyajian data, dan verifikasi dengan menggunakan triangulasi sumber. Hasil penelitian menunjukkan bahwa media sosial menjadi sarana yang cukup aman bagi gay dalam mencari relasi seksual. Gay merasa identitas mereka lebih terjaga ketika berinteraksi di media sosial. Media sosial juga sangat berperan dalam memperluas jaringan pertemanan gay, hal ini dinilai cukup penting karena gay beranggapan bahwa semakin banyak teman yang mereka miliki maka semakin besar kesempatan mereka untuk mendapatkan relasi seksual. Gay memiliki trik khusus agar dapat menarik perhatian gay pengguna media sosial yang sama dengan cara memasang status menggairahkan, memasang foto dan video dengan pose menggoda, dan memasang informasi lokasi agar mudah ditemui. Sepertihalnya manusia tidak ada yang sempurna, menggunakan media sosial untuk mencari relasi seksual para gay juga memiliki beberpaa kelemahan. Meskipun demikian, sampai sekarang media sosial tetap menjadi sarana utama kebanyakan gay di Surakarta dalam mencari relasi seksual.</p><p>Kata kunci: Gay, media sosial, pemanfaatan, relasi seksual.</p>

scholarly journals USE OF SOCIAL MEDIA AND PHUBBING BEHAVIOR AGAINST FEAR OF LOSING

2021 ◽  
Author(s):  
Rina Rifayanti ◽  
Alma Yorinda ◽  
Zakki Abdallah Alkatiri ◽  
Muhammad Qori' Hasan
Keyword(s):  
Social Media ◽  
Data Collection ◽  
Millennial Generation ◽  
Sampling Method ◽  
Sampling Technique ◽  
Purposive Sampling ◽  
Technological Advances ◽  
Use Of Social Media

The emergence of fear will lose among the millennial generation due to the influence of smartphones in an era that is increasingly developing with technological advances in social media. The widespread use of social media, Instagram, phubbing behaviour that appears is why someone often ignores the natural interlocutor in front of them. This study analyses the effect of using social media Instagram and phubbing behaviour on the fear of loss in Sungai Kunjang District on the millennial generation in Sungai Kunjang District. The sample of this study was 104 people using the nonprobability sampling technique with the purposive sampling method. The data collection used is a scale of fear of loss, social media, Instagram and phubbing behaviour. The four scales are arranged using a Likert model. The collected data were analyzed by using SPSS 25.0 for the Windows program. This study indicates a significant effect between social media Instagram and phubbing behaviour on the fear of losing. There is a positive and significant effect of using social media Instagram on the fear of losing. There is no effect between phubbing behaviour on fear of loss.

scholarly journals Digital Marketing dan Hedonisme Dalam Pengambilan Keputusan Pembelian

2019 ◽  
Vol 16 (4) ◽  
pp. 58
Author(s):  
I Putu Lugra Agusta Pranawa ◽  
Agus Putu Abiyasa
Keyword(s):  
Social Media ◽  
Data Collection ◽  
Marketing Strategy ◽  
Social Factors ◽  
Reference Group ◽  
Sampling Technique ◽  
Marketing Strategies ◽  
Digital Marketing ◽  
Purchasing Decisions ◽  
Purposive Sampling

ABSTRACTThis study discusses digital marketing strategies and hedonism on purchasing decisions. The research location was conducted at the Bali Tree House. The sampling technique uses purposive sampling technique, data collection techniques used are: observation, documentation, and interviews, with the validity method of triangulation data. The results found are as follows: Rumah Pohon Bali has used a digital marketing strategy using E-commerce, blogs, and social media for digital marketing optimization. Hedonism combined with digital marketing with visual summaries can increase consumer attractiveness. This digital marketing strategy and hedosme can increase purchasing decisions through policy factors and social factors regarding the part of the reference group that is expected to be a strategy that can provide maximum sales results for Balinese tree houses.

scholarly journals Penerapan PP. No. 23 Tahun 2018 dan Kepatuhan Pajak: Implementasi Pelaporan Keuangan sebagai Variabel Moderasi

2020 ◽  
Vol 15 (2) ◽  
Author(s):  
Firda Ayu Amalia ◽  
Agung Prasetyo Nugroho Wicaksono
Keyword(s):  
Data Collection ◽  
Data Processing ◽  
Financial Reporting ◽  
Tax Compliance ◽  
Sampling Technique ◽  
Positive Influence ◽  
Tax Rate ◽  
Purposive Sampling ◽  
The Government ◽  
The Relationship

This study aims to prove empirically the effect of the implementation of PP. No. 23 of 2018 on tax compliance moderated by the implementation of financial reporting. PP. No. 23 of 2018 is PP. latest issued by the government which regulates a tax rate of 0.5% for MSMEs with the aim of increasing tax compliance. The sample in this study were SMEs with the category of medium-sized enterprises with a purposive sampling technique. The number of samples obtained was 46 MSME actors. Data processing using Smart PLS with a questionnaire as a method of data collection. The results showed that the implementation of PP. No. 23 of 2018 has a positive influence on tax compliance. Furthermore, the variable of Financial Reporting Implementation cannot moderate the relationship between PP implementation. No. 23 of 2018 and Tax Compliance. The implication of this research is that the government is expected to provide socialization related to PP. No. 23 of 2018 to MSME players so that the level of tax compliance can increase even more. This is because some MSME actors as respondents admit that they do not understand in detail the PP. 23 of 2018. Keywords: Tax Compliance, PP. No. 23 of 2018, Financial Reporting, MSME Abstrak Penelitian ini bertujuan untuk membuktikan secara empiris pengaruh pelaksanaan PP. No. 23 Tahun 2018 terhadap kepatuhan pajak dengan dimoderasi oleh implementasi pelaporan keuangan. PP. No. 23 tahun 2018 merupakan PP. terbaru yang diterbitkan oleh pemerintah yang mengatur tarif pajak sebesar 0,5% bagi UMKM dengan tujuan untuk meningkatkan kepatuhan pajak. Sampel dalam penelitian ini adalah pelaku UMKM dengan kategori usaha menengah dengan teknik purposive sampling. Jumlah sampel yang diperoleh sebanyak 46 pelaku UMKM. Pengolahan data dengan menggunakan Smart PLS dengan kuesioner sebagai metode pengumpulan data. Hasil penelitian menunjukkan bahwa penerapan PP. No. 23 Tahun 2018 memiliki pengaruh yang positif terhadap kepatuhan pajak. Selanjutnya varibel Implementasi Pelaporan Keuangan tidak dapat memoderasi hubungan penerapan PP. No. 23 tahun 2018 dan Kepatuhan Pajak. Implikasi penelitian ini adalah diharapkan pemerintah dapat memberikan sosialisasi terkait PP. No. 23 tahun 2018 kepada para pelaku UMKM agar tingkat kepatuhan pajak dapat lebih meningkat lagi. Hal ini dikarenakan beberapa pelaku UMKM sebagai responden mengaku belum memahami secara detail terkait PP No. 23 Tahun 2018. Kata Kunci : Kepatuhan Pajak, PP. No. 23 tahun 2018, Pelaporan Keuangan, UMKM

scholarly journals Pengaruh Orientasi Kewirausahaan, Lingkungan dan Media Sosial terhadap Kinerja Usaha UMKM di Jakarta

2020 ◽  
Vol 2 (4) ◽  
pp. 1106
Author(s):  
Yohani Dwi Putri ◽  
Mei Ie
Keyword(s):  
Social Media ◽  
Structural Equation Modeling ◽  
Entrepreneurial Orientation ◽  
Structural Equation ◽  
Business Performance ◽  
Sampling Technique ◽  
Sem Analysis ◽  
Equation Modeling ◽  
Probability Sampling ◽  
Purposive Sampling

The purpose of this study was to determine the effect of entrepreneurial orientation on business performance, to determine the effect of the environment on business performance, and to determine the effect of social media on business performance. The population in this study are all SMEs owners in Jakarta. Non-probability sampling method will be used in this study with the sampling technique used is purposive sampling. The determined sample is 50 entrepreneurs who are business owners in the culinary field in the Kelapa Gading area who have been in business for more than one year. Data processing uses Structural Equation Modeling (SEM) analysis with the help of the SmartPLS application. Overall results of this study are, entrepreneurial orientation affects business performance, the environment does not affect business performance, and social media influences business performance. Tujuan penelitian ini adalah untuk mengetahui, pengaruh orientasi kewirausahaan terhadap kinerja usaha, untuk mengetahui pengaruh lingkungan terhadap kinerja usaha, dan untuk mengetahui pengaruh media sosial terhadap kinerja usaha. Populasi dalam penelitian ini adalah seluruh pemilik UMKM di Jakarta. Metode pengambilan sampel dalam penelitian ini adalah non-probability sampling dengan teknik pengambilan sampel, yaitu purposive sampling. Sampel yang diambil sebanyak 50 wirausaha yang menjadi pemilik usaha dibidang kuliner di daerah Kelapa Gading yang menjalankan bisnisnya lebih dari satu tahun. Pengolahan data meenggunakan analisis Structural Equation Modeling (SEM) dengan bantuan aplikasi SmartPLS. Secara keseluruhan hasil dari penelitian ini adalah orientasi kewirausahaan berpengaruh terhadap kinerja usaha, lingkungan tidak berpengaruh terhadap kinerja usaha, dan media sosial berpengaruh terhadap kinerja usaha. 

scholarly journals PENGARUH PERSEPSI HARGA DAN CITRA MEREK TERHADAP MINAT BELI PRODUK MOTOR MEREK YAMAHA NMAX DI KOTA PALU

2020 ◽  
Vol 2 (3) ◽  
pp. 229-240
Author(s):  
Eka Desyani ◽  
Wahyuningsih Wahyuningsih ◽  
Ponirin Ponirin
Keyword(s):  
Regression Analysis ◽  
Data Collection ◽  
Significant Influence ◽  
Regression Coefficient ◽  
Brand Image ◽  
Sampling Technique ◽  
Analysis Tool ◽  
Significance Level ◽  
Purposive Sampling ◽  
Price Perceptions

This study aims to determine the influence of price perceptions and brand image on the interest in purchasing Yamaha NMAX in Palu City. Type of stduy is explanatory. Population consist of people in Palu City who have known and interested, but do not yet have Yamaha NMAX products. Sampling technique is purposive sampling, with total samples of 90 people. Data collection using questionnaire which then processed by using regression analysis tool with SPSS for Windows Release 16.0. Method of analysis is multiple regression analysis. The result shows that price perceptions have positive and significant influence on the interest of poeople purchasing Yamaha NMAX in Palu City, with significance level t-sig. of (0,05 ≥ 0.041) with regression coefficient equals to 0.154. Brand image has positive and significant influence on the interest of buying Yamaha NMAX in Palu City, with significance level t sig. of (0,05 ≥ 0.000) with regression coefficient value equals to 0.464. Penelitian ini bertujuan untuk mengetahui pengaruh persepsi harga dan citra merek terhadap minat beli produk motor merek Yamaha NMAX Di kota Palu. Jenis penelitian yang digunakan adalah eksplanatory research (penelitian penjelasan). Populasi dalam penelitian ini dikhususkan pada masyarakat kota Palu yang mengetahui dan berminat, tetapi belum memiliki produk Yamaha NMAX. Teknik penarikan sampel dalam penelitian ini adalah purposive sampling, dengan jumlah sampel sebanyak 90 responden. Pengambilan data menggunakan kuesioner yang kemudian diolah dengan menggunakan alat analisis regresi dengan program SPSS For Windows Release 16.0. Metode analisis yang digunakan dalam penelitian ini ialah analisis regresi berganda. Hasil pengujian menunjukkan bahwa variabel persepsi harga berpengaruh positif dan signifikan terhadap minat beli produk motor merek Yamaha NMAX di kota Palu, dengan tingkat signifikansi t sig. (0,05 ≥ 0,041) dengan nilai koefisien regresi sebesar 0,154. Variabel citra merek berpengaruh positif dan signifikan terhadap  minat beli produk motor merek Yamaha NMAX di kota Palu, dengan tingkat signifikansi t sig. (0,05 ≥ 0,000) dengan nilai koefisien regresi sebesar 0,464.

PERSPEKTIF HALAL DAN SOSIAL MEDIA PADA PEMBELIAN KOSMETIK

2020 ◽  
Vol 3 (1) ◽  
pp. 45-55
Author(s):  
Larassanti Eka Putri ◽  
K. Bagus Wardianto ◽  
Ghia Subagia
Keyword(s):  
Social Media ◽  
Sampling Technique ◽  
Likert Scale ◽  
Quantitative Approach ◽  
Purchasing Decisions ◽  
Purposive Sampling ◽  
Female Consumers ◽  
Simultaneous Testing

ABSTRAK Penelitian ini bertujuan untuk mengetahui pengaruh kesadaran logo halal dan iklan media sosial Instagram terhadap keputusan pembelian produk kosmetik.  Jenis penelitian yang digunakan adalah explanatory research dengan pendekatan kuantitatif. Populasi dalam penelitian ini adalah konsumen wanita yang menggunakan kosmetik Wardah di Bandar Lampung, dengan sampel sebanyak 100 responden. Teknik pengambilan sampel menggunakan purposive sampling. Data dikumpulkan menggunakan kuisioner, dan dianalisis menggunakan analisis regresi linier berganda. Hasil penelitian ini menunjukkan bahwa kesadaran logo halal, dan iklan media sosial Instagram berpengaruh signifikan secara parsial maupun silmultan terhadap keputusan pembelian kosmetik. Kehalalan dapat menjadi branding yang semakin kuat, jika didukung dengan promosi melalui media sosial, yang mampu menjangkau segmentasi pasar yang lebih luas terhadap produk lokal.   ABSTRACT This study aims to determine the effect of Awareness of the Halal Logo and Instagram Social Media Ads on Wardah Cosmetics Purchasing Decisions. This type of research used in this research is explanatory research with a quantitative approach. The population in this study is female consumers who use Wardah cosmetics in Bandar Lampung. The sampling technique uses purposive sampling with a sample of 100 respondents. The data was obtained from a questionnaire using a Likert scale. The results of this study explain that Awareness of the Halal Logo, and Instagram Social Media Ads significantly influence Wardah Cosmetics Purchasing Decisions. Simultaneous testing results showed that Halal Logo Awareness and Instagram Social Media Ads had a significant effect on Wardah Cosmetics Purchasing Decisions.

Strategi Peserta Program Keluarga Harapan (PKH) Mempertahankan Status Pesertanya; Studi Nagari Punggasan Timur Kecamatan Linggo Sari Baganti Kabupaten Pesisir Selatan

2019 ◽  
Vol 3 (2) ◽  
pp. 10-25
Author(s):  
Casiavera
Keyword(s):  
Data Collection ◽  
Sampling Technique ◽  
Structuration Theory ◽  
Structured Interview ◽  
Qualitative Approach ◽  
Duality Relation ◽  
Purposive Sampling ◽  
Depth Interview ◽  
Anthony Giddens

This study explains about PKH recipients’ strategy to accept the assistance and not to be graduated. This study used the qualitative approach using descriptive type. Informants are chosen based on purposive sampling technique while data collection applies observation technique and in-depth interview (loosely structured interview). It uses Structuration theory proposed by Anthony Giddens which focuses on duality relation between agent and structure.

scholarly journals PENGARUH BAURAN PROMOSI, KUALITAS PELAYANAN, DAN CITRA PERUSAHAAN TERHADAP KEPUASAN JAMAAH UMROH AL-SHAHBA MALANG MELALUI KEPERCAYAAN JAMAAH SEBAGAI VARIABEL INTERVENING

2020 ◽  
Vol 14 (2) ◽  
pp. 161-172
Author(s):  
Maulidia Wulan Anggraini ◽  
Tin Agustina Karnawati ◽  
Widi Dewi Ruspitasari
Keyword(s):  
Data Collection ◽  
Service Quality ◽  
Path Analysis ◽  
Significant Influence ◽  
Sampling Technique ◽  
Corporate Image ◽  
Coefficient Of Determination ◽  
Purposive Sampling ◽  
Independent Variables ◽  
Variable Population

The purpose of the research is to determine the effect of the promotion mix, service quality, and company image toward satisfaction of Al-Shahba Malang pilgrims through the pilgrims’ trust as an intervening variable. Population of this research is based on consumer who choosing and using Al-Shahba Malang’s umrah package in 2016-2018 as many 276 people. Sample used in this research covers 163 consumer using purposive sampling technique. In this research, the data collection techniques is by questionnaires, interviews, observations, and documentations. The data gained from questionnaires was analyzed by using instrument test, path analysis, hypoteshis testing and the coefficient of determination with SPSS 21.0 version. The research proves that the three independent variables : promotion mix, service quality, and corporate image, has a positive and significant influence on the pilgrims’ trust. The promotion mix, service quality, and corporate image has a positive and significant influence on the pilgrims’ satisfaction. The pilgrims’ trust has a positive and significant influence on the pilgrims’ satisfaction. And the promotion mix, service quality, corporate image has a positive and significant indirect influence on the pilgrims’ satisfaction through pilgrims’ trust as an intervening variable.

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