scholarly journals Profiling Phorm: an autopoietic approach to the audience-as-commodity

2010 ◽  
Vol 8 (3) ◽  
pp. 310-322 ◽  
Author(s):  
Andrew McStay

As online advertising moves to the centre-stage of advertisers’ media spend, now surpassing television and press in the UK, it is argued here that critique of advertising practice should pay more careful attention to systems of feedback-oriented production and data-based audience management and creation. This paper thus progresses and updates Dallas Smythe’s (1977) audience-as-commodity argument by examining developments in online behavioural advertising, particularly in regards to the potential for advertising facilitated by deep-packet inspection (DPI) that has caused consternation to technologically savvy consumers, privacy activists and the European Commission. Utilising the case study of Phorm that received national media attention in the UK and policy-maker attention in Europe, this paper highlights key features of DPI-based advertising, non-personally identifiable profiling and their implications for contemporary commercial autopoietic feedback relationships.

2018 ◽  
Vol 1 (2) ◽  
pp. 79-85
Author(s):  
I Putu Agus Eka Pratama ◽  
Putu Adhika Dharmesta

Deep Packet Inspection (DPI) is a technique commonly used by network administrator to be able to monitor in detail the flow of data in the form of data packets that occur at that moment. This data stream will produce an information that can be used for network management purposes. One example of a case study that can be done with this technique is the intranet that is available in Information Technology major Udayana University’s. Deep Packet Inspection Technique is done with purpose to identifying the initial slowing down of network speed on Information Technology major Udayana University’s.


IET Networks ◽  
2012 ◽  
Vol 1 (1) ◽  
pp. 2-9 ◽  
Author(s):  
M.-Y. Liao ◽  
C.-S. Yang ◽  
M.-Y. Luo ◽  
P.-C. Wu ◽  
C.-H. Chen ◽  
...  

2009 ◽  
Vol 20 (8) ◽  
pp. 2214-2226 ◽  
Author(s):  
Qian XU ◽  
Yue-Peng E ◽  
Jing-Guo GE ◽  
Hua-Lin QIAN

Author(s):  
David Whetham

Between 2007 and 2011, Wootton Bassett, a small Wiltshire town in the UK, became the focus of national attention as its residents responded to the regular repatriations of dead soldiers through its High Street. The town’s response came to symbolize the way that broader attitudes developed and changed over that period. As such, it is a fascinating case study in civil–military relations in the twenty-first century. Success may be the same as victory, but victory, at least as it has been traditionally understood, is not a realistic goal in many types of contemporary conflict. Discretionary wars—conflicts in which national survival is not an issue and even vital national interests may not be at stake—pose particular challenges for any government which does not explain why the cost being paid in blood and treasure is ‘worth it’.


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