The Effects of Social Environment on Pronouns as a Measure of Self-Awareness
By analyzing the types of words used in people’s writing, we can make inferences about the different psychological states individuals may be in. According to previous research, the types of pronouns people express in their language can give information about their focus of attention. Greater use of first person singular pronouns is indicative of higher levels of self-awareness. People's focus of attention can be shifted towards the self by placing a mirror in front of them, or shifted to others by having other people present. This study manipulated levels of self-awareness in individuals, and then measured the pronoun usage in their writing using Linguistic Inquiry and Word Count (LIWC2007). The results showed that the mirror condition displayed a significantly higher frequency of first person pronouns compared to the group condition. These results indicate that an individual setting with a mirror increases self-awareness, and that a group setting with no mirror reduces self-awareness. Researching self-awareness is important because it is a basic trait in humans, and a lack of, or excessive levels of self-awareness may indicate psychological problems, thus it can be applied to the study of mental disorders such as depression and mania.