scholarly journals PENGARUH BANGUNAN UMA LENGGE TERHADAP KEHIDUPAN SOSIAL DAN BUDAYA MASYARAKAT DESA MARIA KECAMATAN WAWO KABUPATEN BIMA

2019 ◽  
Vol 32 (1) ◽  
pp. 13
Author(s):  
Chrisantya Angelita ◽  
Renhard Fernandus Manurung ◽  
Ni Made Yuni Sugiantari ◽  
Adinda Sanita Putri Khinari ◽  
Rochtri Agung Bawono
Keyword(s):  
Cultural Values ◽  
Direct Observation ◽  
Social Values ◽  
Front Part ◽  
Literature Study ◽  
Mutual Cooperation ◽  
Cultural Life ◽  
The Social ◽  
Qualitative Descriptive ◽  
Descriptive Method

Uma Lengge building is traditional building in Bima District West Nusa Tenggara which functions as the residence of Mbojo tribe and place to store food. The study aims to analyze the characteristics and relation of Uma Lengge buildings with the social and cultural life of Maria Village. The approach used in this study is archaeological approach with qualitative descriptive method. The study began with collecting data through literature study, direct observation, and interviews. The trapezoidal part of the roof with legs, has two pieces of crossing each other at each end of the ridge with bamboo material. The door leads to Mecca. The front part of the house may not be faced with another houses. Uma Lengge has three main parts such as the foundation, the first floor and second floors. The building of Uma Lengge has links with social values such as the value of mutual cooperation, value of hospitality, value of deliberation, value of helping and cultural values in Ampa Fare ceremony and inter dowry ceremony. Bangunan Uma Lengge merupakan bangunan tradisional di Kabupaten Bima Nusa Tenggara Barat. Bangunan ini berfungsi untuk tempat tinggal masyarakat suku Mbojo sekaligus tempat menyimpan bahan makanan. Penelitian ini bertujuan untuk menganalisis karakteristik serta keterkaitan bangunan Uma Lengge terhadap kehidupan sosial dan kebudayaan masyarakat Desa Maria. Pendekatan yang digunakan adalah pendekatan arkeologi dengan metode deskriptif kualitatif. Penelitian dimulai dengan melakukan pengumpulan data melalui studi pustaka, pengamatan secara langsung di lapangan, melakukan wawancara untuk data penelitian melalui informan. Diperoleh data pada bagian atap bangunan berbentuk trapesium sama kaki serta memiliki dua buah wanga yang saling menyilang pada setiap ujung bubungan atap dengan bahan bambu. Bagian pintu bangunan arah hadap mengarah ke Mekah, bagian depan bangunan tidak boleh berhadapan dengan bagian depan bangunan di sekitar tetapi bertolak belakang terhadap bangunan lainnya. Bangunan Uma Lengge memiliki tiga bagian utama seperti bagian pondasi, lantai satu dan lantai dua sekaligus atap. Bangunan Uma Lengge memiliki keterkaitan dengan nilai sosial kehidupan masyarakat Maria seperti; nilai gotong royong; nilai silahturrahmi; nilai musyawarah; nilai tolong menolong dan keterkaitan pada nilai kebudayaan dalam kehidupan masyarakat Desa Maria seperti; upacara Ampa Fare dan upacara mengantar mahar.

scholarly journals NILAI SOSIAL DAN TUJUAN HAROA PADA ACARA SYUKURAN MASYARAKAT MUNA DI DESA LIABALANO

2019 ◽  
Vol 2 (3) ◽  
pp. 57
Author(s):  
La Ode Monto Bauto ◽  
Wa Ode Nisma
Keyword(s):  
Cultural Values ◽  
Research Method ◽  
Social Values ◽  
Secondary Data ◽  
Primary Data ◽  
Cultural Life ◽  
Analysis Technique ◽  
The Social ◽  
Other Information ◽  
Qualitative Descriptive

Based on the phenomenon that occurred in Muna, he recognized one of the traditions of the Haroa culture every thanksgiving event. This study aims to determine and understand the social values and objectives of haroa at the Muna community thanksgiving event. The research method used is using qualitative research methods. The research method using a qualitative descriptive method is a research method that produces a narrative description of the procedures for implementing the haroa event that can be observed. The research technique used, namely by means of observation, interviews, and documentation. The informants in the study were 14 people in the community. Sources of data in this study, namely primary data and secondary data. The data analysis technique is that the researcher collects all the data obtained both from the results of observations, interviews and documentation, then the researcher sorts and selects the most accurate data about the focus of the related research. Then the researchers performed data processing to find other information related to the phenomenon of the social and cultural life of the Muna community. The results of the study showed that the social values of haroa in Muna society contained three socio-cultural values in the haroa culture, namely; the first is the value of solidarity, the two values of cooperation, and the third is the value of trust. While the purpose of haroa in the Muna community is as a form or manifestation of gratitude to Allah SWT, as a form of refusing reinforcements and for commemorating Islamic holidays

scholarly journals THE SOCIAL AND CULTURAL VALUES TRANSMISSION OF AN ORAL TRADITION

2020 ◽  
Vol 2 (3) ◽  
pp. 196-205
Author(s):  
Luluk Ulfa Hasanah ◽  
Novi Andari
Keyword(s):  
Cultural Values ◽  
Oral Tradition ◽  
Local Community ◽  
Oral Traditions ◽  
Mutual Cooperation ◽  
The Social ◽  
History Of ◽  
Qualitative Descriptive ◽  
Descriptive Method

The purpose of this research is to explore the oral traditions that exist in the Becirongengor village as well as the social and cultural values ​​contained in these oral traditions so that these values ​​can provide learning for the local community. Starting from the problem that the oral tradition that develops in society is starting to lose its existence. Currently the role of oral tradition has begun to be replaced by the existence of social media that has mushroomed in the community. The question is how the oral tradition is able to provide social and cultural values ​​among the community, especially the Becirongengor Village community. The qualitative descriptive method is the chosen research method. The results found that there are still oral traditions that develop in the community, namely (1) the history of Beciro and Ngengor; (2) Haul Mbah Janten and Mbah Surogati; (3) the Kleman Tradition; (4) Paseban Karang Jiwo; (5) MBET traditions; and (6) Slametan. The social and cultural values ​​implicit in the oral tradition are the values ​​of mutual cooperation, andap ashor, tepo seliro, aji mareng sesepuh, friendship, tolerance, religious, and historical values. Of course, oral tradition also provides benefits in social science and cultural education among people, who have experienced the process of transmitting social values ​​that function for entertainment, reminiscing about the past (meaning to history studying), solidarity and togetherness, religious or religious functions, social control, and education.        

scholarly journals MAKNA TEKS MEUDIKEE ANGGOK DILIHAT DARI KONSEP BILDUNG DAN SENSUS COMMUNIS MENURUT GADAMER DI DAYAH DARUL HUDA DESA BAYI KECAMATAN TANAH LUAS KABUPATEN ACEH UTARA

2019 ◽  
Vol 7 (2) ◽  
pp. 52
Author(s):  
Putri Kusuma ◽  
Dilinar Adlin
Keyword(s):  
Data Collection ◽  
Common Good ◽  
Wide Area ◽  
Literature Study ◽  
Mutual Cooperation ◽  
Public Figures ◽  
Qualitative Descriptive ◽  
Sensus Communis ◽  
Descriptive Method

ABSTRACT This study discusses the meaning of the text meudikee anggok seen from the concept bildung and sensus communis gadamer. Aims to describe the meaning of meudikee anggoktext of wisdom seen from the concept of bildung and sensus communis according to gadamer. Theories used are text theory and hermeneutics. Hermeneutics is a theory used to interpret. Seen from the concept of bildung is the form and sensus communis namely the true feeling and common good in society as the owner of the ritual.  The time of the research was conducted in july until the mont of september 2017. Place of research in infant village, sub district wide area of nort Aceh regency. Population of artists, public figures and children dzikir which amounted to 180. The research sample is a child dzikir 20 people. Leadershipand tengku amounted to 2 people and geuchik baby village so that the sample amounted to 23 people. Data collection techniques include observation, interview, literature study, documentation and then analyzed by qualitative descriptive method. Based on reasearch that has been done meaning meudikee text seen from the concept of bildung and sensus communis. On the concept of bildung in the form of motion, chanting dzikir and clothing. On the sensus communis concept of community agreement the meaning contained in the motion of whether to surrender, plead, salute, appreciate, sincere, passion, agree, protect, tought ad ask. The meaning contained in chanting dzikir is honor, glorify, pray, begged, apologize, sacrifice, struggle, love, loyalty, ask for blessings and hope. The meaning contained in clothing is clean, holy, strength, death, firmness, decency, cover of aurat. Where the text contained in the concept of the sensus communis can be seen from the deliberation in planning the implementation of activities that contain the meaning of cooperation, cohesivenees and respect. People work together to prepare meunasah and food to be brought to the meunasah. As for its meaning is sincare, give each other, mutual cooperation, happy, spirit and joy. Keyword : Meudikee Anggok, Village baby, Bildung, Sensus Communis.

scholarly journals THE ROLE OF WOMEN IN THE NOVEL GARIS PEREMPUAN BY SANIE B. KUNCORO AND NOVEL TEMPURUNG BY OKA RUSMINI (A COMPARATIVE LITERATURE STUDY)

2017 ◽  
Vol 15 (2) ◽  
pp. 22-34
Author(s):  
Suerna Suerna
Keyword(s):  
Comparative Literature ◽  
The Novel ◽  
Literature Study ◽  
The Social ◽  
Qualitative Descriptive ◽  
Role Of Women ◽  
Comparative Literature Study ◽  
Culture Education ◽  
Descriptive Method

This research aims to examine in depth the role of women in two novel Garis Perempuan and Tempurung.  The role of women in the field of social, cultural, educational, and economic conteks. Then to compare all those roles and summed and find the relevance in education.This study used a qualitative descriptive method with a structural approach and the approach of comparative literature that discusses. 1) a description of each character, setting, and plot lines in the both novels. (2) the roles of women in the field of socio-cultural, educational, and economic,3) comparison of the role of women in the those two novels, (4) the relevance of the role of women in education. The research data in the form of a statement  contains of sentences or paragraphs include narrative, dialogue or monologue, as well as interviews with researcher colleagues.Novel Garis Perempuan and Tempurung tells about the struggle of women in playing their roles in various fields such as the social field of culture, education, and economics.In order to play those  roles they have to choose; worth of free choice or value. The role of women as mothers was found to be a figure or a model of all those women in struggle. Penilitian ini bertujuan untuk mengkaji secara mendalam peran perempuan dalam novel Garis Perempuan dan novel Tempurung. Peran perempuan dibidang sosial budaya, pendidikan, dan ekonomi, lalu membandingkan peran-peran tersebut kemudian menyimpulkan dan menarik relevansinya dengan pendidikan.Penelitian ini menggunakan metode deskriptif kualitatif dengan pendekatan struktural dan pendekatan sastra bandingan yang membahas tentang (1) deskripsi masing-masing tokoh, latar, dan alaur novel Garis Perempuan dan novel Tempurung, (2) peran-peran perempuan dibidang sosial budaya, pendidikan, dan ekonomi, (3) perbandingan peran perempuan di dua novel, (4) relevansi peran perempuan dengan pendidikan. Data penelitian berupa pernyataan yang berupa kalimat atau paragraf yang berupa narasi, dialog, ataupun monolog, serta wawancara peneliti dengan rekan sejawat.Novel Garis Perempuan dan novel Tempurung mengisahkan tentang perjuangan perempuan dalam memerankan perannya diberbagai bidang seperti dibidang sosial budaya, pendidikan, dan ekonomi. Dalam rangka memerankan peran ini mereka harus memilih; pilihan senilai atau bebas nilai. Peran perempuan sebagai ibu ternyata dapat menjadi figur atau contoh dalam sebuah perjuangan.

scholarly journals METODE PENANAMAN NILAI SOSIAL PADA SANTRI DI PONDOK PESANTREN SALAFIYAH DAN IMPLEMENTASINYA DALAM KEGIATAN MASYARAKAT PULUTAN LOR RW 02 KECAMATAN SIDOREJO KOTA SALATIGA TAHUN 2018

2018 ◽  
Vol 13 (2) ◽  
pp. 1
Author(s):  
Jamasri Jamasri ◽  
Yosaphat Haris Nusarastriya
Keyword(s):  
Social Values ◽  
Boarding School ◽  
Social Value ◽  
Research Subjects ◽  
Mutual Cooperation ◽  
Community Activities ◽  
Study Committee ◽  
The Social ◽  
Qualitative Descriptive ◽  
Method Of Planting

<p><em>This study is titled the method of planting social value in santri at the Salafiyah Islamic Boarding School RW 02, Sidorejo sub-district, Salatiga city in 2018. This type of research is a qualitative descriptive study with 45 research subjects as kyai and santri. Data was collected by observation, interviews, documentation, and questionnaires. Data analysis using qualitative descriptive techniques. The results showed that the method of planting social values used was the Sorogan and Bandongan methods. The embedded social values include discipline, empathy, respect, caring, and tolerance. The implementation of the social values of santri in community activities is to become a TPA worker, a large study committee and mutual cooperation.</em></p><p> </p><p><strong><em>Keywords:</em></strong><strong>  </strong><em>social values, santri, islamic boarding schools, community activities</em></p>

scholarly journals CONFLICT RESOLUTION: THE DYNAMICS OF AGRARIAN CONFLICT SOLUTION BETWEEN HARJOKUNCARAN VILLAGERS AND TNI-AD (ARMY) IN MALANG

2018 ◽  
Vol 3 (2) ◽  
pp. 223
Author(s):  
Haidar Fikri
Keyword(s):  
Conflict Resolution ◽  
Social Movement ◽  
Physical Violence ◽  
Literature Study ◽  
The Social ◽  
Close Relationship ◽  
Qualitative Descriptive ◽  
Conflict Solution ◽  
The Government ◽  
Descriptive Method

Indonesia as state law has several problems which related to the various sector. Land is a sector where the conflict often occurs, so this problem had a very close relationship with the law. The land problems in Harjokuncaran village is not apart with farmer community life who fight for their land right.One form of resistance in Harjokuncaran village was the agrarian conflict that causing physical violence between TNI-AD (Army) and Harjokuncaran villagers. This study using social movement theory and conflict resolution, this theory was chosen to review about how to form farmers movement stage until its conflict resolution. The method used is a qualitative descriptive method as the data analysis form obtained in the field. The process to collect the data using: observation, literature study, interview, and documentation. The result showed that how the most important potential to bring up the movement as the result of complaint and disappointment faced by Harjokuncaran villagers. After the social movement occurred through this resistance, their existence had been recognized by Magelang Regency Government, therefore the government had tried as much as possible to give the best solution in order to create a peaceful life. In another word, there is a conflict resolution for this problem.

scholarly journals Eksistensi Nilai Sosial Budaya A’dengkapada dalam Acara Perkawinan Masyarakat Kelara Kabupaten Jeneponto

2019 ◽  
Vol 5 (1) ◽  
pp. 44-49
Author(s):  
Hidayah Quraisy ◽  
Sitti Asnaeni
Keyword(s):  
Local Government ◽  
Data Collection ◽  
Cultural Values ◽  
Qualitative Method ◽  
Social Values ◽  
Social Value ◽  
Cultural Value ◽  
Mutual Cooperation ◽  
Depth Interview ◽  
The Social

Research on the existence of socio-cultural value a'dengkapada in the marriage event Kelara people Jeneponto Regency. This study aims to determine the existence and cultural values a'dengkapada in the marriage. The type of this research is descriptive qualitative method, data collection is used by observation, in-depth interview, documentation technique from result of photo and archives of local government. The results showed that, the existence of A'dengkap culture in marriage event still survive until now in Kelara society of Jeneponto Regency. The social values contained in the A'dengkapada culture are (1) As a tradition passed down from generation to generation, (2) Gratitude to the creator after the rice harvest and as a plea to be given safety in marriage and appeal (3) Entertainment for families and relatives in the afternoon (4) distant family gatherings (5) containers improve mutual cooperation and togetherness among families and relatives before carrying out the A'dengkapada event.Keywords: Existence, Social Value, Culture, A'dengkapada

scholarly journals NILAI – NILAI SOSIAL DI DALAM PERKAWINAN ADAT DAYAK MAANYAN DI KOTA BANJARMASIN

Jurnal Socius ◽  
2019 ◽  
Vol 8 (1) ◽  
Author(s):  
Marce Diana
Keyword(s):  
Qualitative Method ◽  
Social Values ◽  
Family Values ◽  
Customary Law ◽  
Literature Study ◽  
Mutual Cooperation ◽  
The Social ◽  
Traditional Marriage ◽  
Study Techniques ◽  
The City

AbstractThis study aims to: (1) Describe the stages in the Dayak Maanyan traditional marriage in the city of Banjarmsasin (2) Describe the requirements in the Dayak Maanyan traditional marriage in the city of Banjarmasin, (3) Analyze the social values contained in each stage of Dayak Maanyan marriage in the city of Banjarmasin. The method used in this study is descriptive qualitative method with the number of respondents as many as 7 people, 3 key respondents and 4 people supporting respondents. Data collection using interview, observation, documentation and literature study techniques. Data analysis with data reduction, display and verification. The results of this study are: (1) The stages of the Dayak Maanyan customary marriage held in Banjarmasin city consist of the Ngantane/Itunti (introduction) stage, the Adu Pamupuh (engagement) stage, and the Piadu stage (fulfillment of customary law). The most interesting and sacred stage is the Piadu stage because at this time the two brides were officially inaugurated as husband and wife. (2) Requirements in Dayak Maanyan customary marriage in Banjarmasin city. Both the bridegroom and the bride must prepare the requirements of each stage in question. The most prepared requirements are at the Piadu stage, in which there are seven conditions that must be met, namely Tajau Tuak, Keagungan Mantir, Lanjung Ume Pintan Gantung, Eteh Kadiwai, Palangkahan, Tutup Uwan, and Sangku Dite Sangku Lungkung. (3) The Social Values contained in the Dayak Maanyan traditional marriage have at least 8 social values, namely the value of love and appreciation for tradition, the value of sincerity (seriousness) & courage, politeness, family values, values of loyalty, togetherness and mutual cooperation , the value of independence & responsibility, and the values that characterize the Dayak Maanyan, namely the value of kinship. The social values contained in the marriage of the Dayak Maanyan motivated the Dayak Maanyan ethnic population in the city of Banjarmasin to carry out faithfully and genuinely the traditions, especially the indigenous Dayak Maanyan marriage. Keywords: Social Value, Indigenous Marriage, and Dayak Maanyan AbstrakPenelitian ini memiliki tujuan untuk: (1) Mendeskripsikan tahapan dalam perkawinan adat Dayak Maanyan di kota Banjarmsasin (2) Mendeskripsikan persyaratan dalam perkawinan adat Dayak Maanyan di kota Banjarmasin, (3) Menganalisis nilai-nilai sosial yang terkandung dalam tiap tahapan perkawinan adat Dayak Maanyan di kota Banjarmasin. Metode yang digunakan dalam penelitian ini adalah metode deskriptif kualitatif dengan jumlah responden sebanyak 7 orang, responden kunci 3 orang dan responden pendukung 4 orang. Pengumpulan data dengan teknik wawancara, observasi, dokumentasi dan studi kepustakaan. Analisis data dengan reduksi data, display dan verifikasi. Hasil dari penelitian ini adalah: (1) Tahapan perkawinan adat Dayak Maanyan yang dilaksanakan di kota Banjarmasin terdiri atas tahap Ngantane/Itunti (perkenalan), tahap Adu Pamupuh (pertunangan), dan tahap Piadu (pemenuhan hukum adat). Tahapan yang paling menarik perhatian dan sakral adalah tahap Piadu karena saat ini lah kedua mempelai diresmikan secara hukum adat sebagai suami istri. (2) Persyaratan dalam perkawinan adat Dayak Maanyan di kota Banjarmasin. Baik pihak mempelai laki-laki maupun perempuan harus menyiapkan persyaratan dari tiap tahapan dimaksud. Persyaratan yang paling banyak disiapkan adalah pada tahap Piadu, didalamnya terdapat tujuh syarat yang harus dipenuhi yaitu Tajau Tuak, Keagungan Mantir, Lanjung Ume Pintan Gantung, Eteh Kadiwai, Palangkahan, Tutup Uwan, dan Sangku Dite Sangku Lungkung. (3) Nilai-Nilai Sosial yang terkandung dalam perkawinan adat Dayak Maanyan sedikitnya ada 8 nilai sosial, yaitu nilai kecintaan dan penghargaan pada tradisi, nilai kesungguhan (keseriusan) & keberanian, nilai kesopanan, nilai kekeluargaan, nilai kesetiaan, nilai kebersamaan & gotong royong, nilai kemandirian & tanggung jawab, serta nilai yang menjadi ciri khas Dayak Maanyan yaitu nilai kekerabatan. Nilai-nilai sosial yang terdapat dalam perkawinan Dayak Maanyan ini memotivasi warga etnis Dayak Maanyan yang ada di kota Banjarmasin untuk melaksanakan dengan setia dan sungguh-sungguh tradisi, khususnya perkawinan adat Dayak Maanyan.Kata kunci: Nilai Sosial , Perkawinan Adat, dan Dayak  Maanyan

REPRESENTATION OF SOCIAL ATTITUDE AND LOCAL TRUST IN THE FOLKLORE DAYAK BAKUMPAI IN SOUTH KALIMANTAN

2019 ◽  
Vol 1 (2) ◽  
pp. 111-124
Author(s):  
Agus Yulianto
Keyword(s):  
Social Attitudes ◽  
Literature Study ◽  
Social Attitude ◽  
Mutual Help ◽  
The Social ◽  
Qualitative Descriptive ◽  
Descriptive Method

The purpose of this study is to describe the social attitudes and local beliefs of Dayak Bakumpai people found in the story of the Origin of the Barito River and Datu Pujung Building the Mosque. The problem found in this research is how the social attitudes and local beliefs found in Dayak Bakumpai folklore entitled The Origin of Barito River and Datu Pujung Building the Mosque. This study uses qualitative descriptive method with literature study technique. Based on the analysis, it can be seen that the social attitude of Dayak Bakumpai society represented in the folklore entitled Barito River Origin is as follows. 1) Maintaining the Mandate; 2) Loving the Beast; and 3) Mutual Help between Wives. The local beliefs contained in the story are the belief in the existence of a dragon that controls the underworld (water). The social attitude of Dayak Bakumpai people represented in the folklore titled Datu Pujung Membangun Masjid is as follows. 1) Never give up; 2) Do not count on other people; and 3) deliberation. The local beliefs contained in the story are the beliefs of the existence of the supernatural person or the name of the eldest. AbstrakTujuan penelitian ini adalah untuk mendeskripsikan sikap sosial dan kepercayaan lokal masyarakat Dayak Bakumpai yang terdapat dalam cerita Asal-usul Sungai Barito dan Datu Pujung Membangun Masjid. Adapun masalah yang terdapat dalam penelitian ini adalah bagaimanakah sikap sosial dan kepercayaan lokal yang terdapat dalam cerita rakyat Dayak Bakumpai yang berjudul Asal-usul Sungai Barito dan Datu Pujung Membangun Masjid. Penelitian ini menggunakan metode deskriptif kualitatif dengan teknik studi pustaka. Berdasarkan hasil analisis dapat diketahui bahwa sikap sosial masyarakat Dayak Bakumpai yang terepresentasikan dalam cerita rakyat yang berjudul Asal Mula Sungai Barito adalah sebagai berikut. 1) Menjaga Amanat; 2) Menyayangi Binatang; dan 3) Saling Membantu antara Sesama Warga. Adapun kepercayaan lokal yang terdapat dalam cerita tersebut adalah kepercayaan terhadap adanya naga yang menguasai alam bawah (air). Sikap sosial masyarakat Dayak Bakumpai yang terepresentasikan dalam cerita rakyat yang berjudul Datu Pujung Membangun Masjid adalah sebagai berikut. 1) Pantang menyerah; 2) Jangan memandaang remeh orang lain; dan 3) musyawarah. Adapun kepercayaan lokal yang terdapat dalam cerita tersebut adalah kepercayaan terhadap adanya manusia gaib atau yang diistilahkan dengan nama orang bunian.

scholarly journals STRATEGI BRANDING PANTI SOSIAL (STUDI DESKRIPTIF KUALITATIF MENGENAI STRATEGI BRANDING UNIT INFORMASI DAN LAYANAN SOSIAL MERUYA)

2020 ◽  
Vol 7 (2) ◽  
pp. 157
Author(s):  
Dwi Ramayanti ◽  
Annisa Rachimi Rizka
Keyword(s):  
Social Services ◽  
Public Awareness ◽  
Brand Identity ◽  
Branding Strategy ◽  
Literature Study ◽  
Leading Role ◽  
The Social ◽  
Research Procedure ◽  
Qualitative Descriptive ◽  
Descriptive Method

Unit Infomasi dan Layanan Sosial (UILS) is a place for those of us who experience mental/mental disabilities to gather, share, and carry out various activities in a comfortable and friendly atmosphere. The lack of fostered residents at UILS Meruya indicates that the Social Services Unit cannot play a leading role while having a big vision of the eradication of psychotic problems in DKI Jakarta Province in a decent, normative and humane life. Branding strategy is needed to increase public awareness of a brand. This research was conducted to determine the branding strategy owned by UILS Meruya. The research method used in this study was a qualitative descriptive method. Qualitative descriptive method is a research procedure based on descriptive data, using analysis. The theoretical basis as a reference so that the focus of research by the facts in the field. The approach taken is by interview, observation, and literature study. Researchers, together with UILS Meruya stakeholders, have analyzed and formulated brand positioning, brand identity, and brand personality from UILS Meruya.

Sign in / Sign up

Export Citation Format

Share Document