scholarly journals Penyuluhan Seni Branding dan Identitas Kelompok Seni “Adhikari Creations”

2020 ◽  
Vol 1 (2) ◽  
pp. 84-94
Author(s):  
Tegar Andito ◽  
Agni Saraswati ◽  
Elatulada Catur Tama
Keyword(s):  
Middle Class ◽  
Community Service ◽  
Market Segmentation ◽  
Upper Middle Class ◽  
Screen Print

Adhikari Creations adalah sebuah UMKM kerajinan tangan yang memproduksi produk-produk sablon manual dengan diterapkan pada bantal, wall art, planter, dan bucket dengan visual yang umumnya berupa decorative quotes. Segmentasi pasar dari produk-produk Adhikari Creations adalah penggemar decorative quotes di mana umumnya adalah masyarakat menengah ke atas. Selain melayani pesanan perorangan, sejumlah pelanggan korporat juga menjadi pelanggan tetap dari Adhikari Creaton. Dalam mempromosikan produknya, Adhikari Creations memanfaatkan sosial media Instagram sebagai media utamanya. Walaupun sudah dikenal masyarakat, Adhikari Creations masih belum memiliki logo yang konsisten. Pemosisian diri sebagai white label company dan penitikberatan pada produksi membuat penanganan branding tidak menjadi prioritas. Selain itu, penggunaan logo yang tidak konsisten juga disebabkan oleh ketiadaan dokumen standar sistem identitas untuk menjaga konsistensi identitas. Walaupun memposisikan diri sebagai white label company, namun branding dan identitas tetap diperlukan konsistensinya untuk keperluan-keperluan yang berkaitan dengan perangkat teknis administratif seperti stempel, kop surat, maupun nota. Dari permasalahan tersebut, pengabdian masyarakat ini menawarkan solusi berupa penyuluhan seni mengenai pentingnya branding dan identitas, serta pendampingan dalam redesain logo untuk menghasilkan logo yang dapat digunakan secara konsisten. Adhikari Cretions is a handicraft home industry that produces manual screen print products showing decorative quotes that applied on pillows, wall art, planters, and buckets. Market segmentation of Adhikari Creations are decorative quotes enthusiast, upper middle class, and some corporates. To promote its products, Adhikari Creations shows their products mainly on Instagram. Although it already well known amongst certain groups of people, Adhikari Creations do not have consistent logo. Adhikari Creations positioned itself as white label company, so for it, branding is least priority. Beside those things, the lack of document for branding system standards causes this inconsistency. Although branding and identity can be prioritized less, especially for white label companies, it still important for some administrative purpose e.g. header for letters, stamp, and invoices. From that problems, this community service offers solution in form of art counseling about importance of branding and identity, also accompaniment in logo redesign to make a new logo that will be used consistently.

Privilege Accumulation Among Upper Middle-Class Youth in Mexico

2020 ◽  
Author(s):  
Minor Mora-Salas ◽  
Orlandina de Oliveira
Keyword(s):  
Middle Class ◽  
Life Histories ◽  
Social Processes ◽  
Economic Resources ◽  
Upper Class ◽  
Mexican Families ◽  
Life Trajectories ◽  
Class Background ◽  
Upper Middle Class ◽  
Class Youth

This chapter demonstrates how upper middle-class Mexican families mobilize a vast array of social, cultural, and economic resources to expand their children’s opportunities in life and ensure the intergenerational transmission of their social position. The authors analyze salient characteristics of families’ socioeconomic and demographics in the life histories of a group of young Mexicans from an upper middle-class background. Many believe that micro-social processes, especially surrounding education, are key to understanding how upper-class families mobilize their various resources to shape their children’s life trajectories. These families accumulate social advantages over time that accrue to their progeny and benefit them upon their entrance to the labor market.

Suburban Opportunity in Mary Elizabeth Braddon’s Fiction

2019 ◽  
pp. 139-177
Author(s):  
Sarah Bilston
Keyword(s):  
Middle Class ◽  
Mary Elizabeth Braddon ◽  
Upper Middle Class ◽  
Popular Novel

Sensation writer Mary Elizabeth Braddon makes plenty of jokes at the expense of the suburbanites reading her novels, poking fun at the interests they shared, the ambitions they nursed. Yet the suburbs function narratively in her works as places of movement, opportunity, and change. Braddon deploys the plot arc of the suburban popular novel (first discussed in chapter 3) to lift worthy heroines out of the lives into which they were born. Striving heroines begin in dusty, down-at-heel Camberwell; if they work hard, and are lucky, they are rewarded with the pleasures of upper-middle-class Richmond.

Reflecting Diversity

2020 ◽  
pp. 27-45
Author(s):  
Lea Shaver
Keyword(s):  
Children's Literature ◽  
Middle Class ◽  
Children’S Literature ◽  
People Of Color ◽  
White People ◽  
Culturally Specific ◽  
American Experience ◽  
Children's Book ◽  
The People ◽  
Upper Middle Class

This chapter describes the book Underpants Dance, which only depicts four white people out of all the thirty characters. However, the book still shows quite a significant underrepresentation of America's diversity. In this story, none of the people of color are important enough to have names. They serve only as a sprinkling of color in the background. The book's settings and events also reflect a distinctly upper-middle-class lifestyle. The chapter further explains that there is nothing wrong with any single children's book being culturally specific to a white, upper-income, American experience. The problem is that this pattern is so strong that children's literature as a whole is systematically less attractive or even alienating to children who do not fit that mold.

scholarly journals Eligibility Criteria for the Upper Middle Class

2020 ◽  
Vol 30 (4) ◽  
Author(s):  
Meilutė Taljūnaitė
Keyword(s):  
Middle Class ◽  
Social Stratification ◽  
Social Role ◽  
Class Model ◽  
Eligibility Criteria ◽  
Self Employment ◽  
The Family ◽  
The Us ◽  
Upper Middle Class

Each country has its own criteria for the upper middle class. On the other hand, it is clear that even the general principles that define the middle class in different countries differ markedly between them. The US and British criteria are often compared. The role of the family as an element of social stratification is important in the British upper middle class model. The article advocates the influence of family stratification on the formation of the upper (and not only) middle class in Lithuania. Not only does the upper middle class have self-employment, its income is above average and it has higher education, it also influences, identifies trends and fundamentally shapes public opinion (an aspect of its ‘social role’). The broad upper middle class is not so much a guarantor of the welfare state but of social stability in the country.

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