scholarly journals Rozhlasové Reportáže Josefa Laufera z Mistrovství Světa Ve Fotbale 1934 a Jejich Ohlas v Československu

2017 ◽  
Vol 71 (1-2) ◽  
pp. 21-31
Author(s):  
Martin Pelc
Keyword(s):  
World Cup ◽  
Fifa World Cup ◽  
The Public ◽  
Radio Broadcasting ◽  
Czechoslovak Society

The present paper focuses on how the Czechoslovak society received and reacted to the live radio broadcasting of FIFA World Cup in 1934. The public listening to the running commentaries raised the interest in sports among new social strata and in new geographic areas of the then Czechoslovakia. Radio broadcastings undoubtedly provoked a higher sensibility of listeners, as the example examined in this paper of the spread of rumours concerning the death of several Czechoslovak players, proved. The last part of the present paper looks at how the broadcasting of FIFA World Cup became a Czechoslovakian site of memory.

scholarly journals AMBUSH MARKETING: THE KULULA.COM PERSPECTIVE

2010 ◽  
Author(s):  
R Kgobokoe
Keyword(s):  
Brand Awareness ◽  
World Cup ◽  
Fifa World Cup ◽  
Ticket Sales ◽  
The Public ◽  
Global Event ◽  
Ambush Marketing ◽  
National Bank ◽  
A Company ◽  
Laws And Regulations

Ambush Marketing is often described as a type of ‘parasitic marketing.’ However, before we look into ambush marketing one has to consider the essence of marketing and more specifically, advertising. The purpose of advertising is essentially to create brand awareness, by somehow making the public aware of the product you offer as a company or firm. Sponsorship is a mechanism through which brand awareness can be created. Sponsorship can be defined as a commercial arrangement, whereby a sponsor pays a certain sum of money (a sponsorship fee) or provides certain products, services or other facilities to the sponsored party, in return for which, the sponsor is granted certain rights of association with the sponsored party.1 What better way to create awareness than at a major global event? By paying the event organisers an agreed amount, they associate your product with their event. For instance, First National Bank (FNB) agree to sell the Fédération Internationale de Football Association (FIFA) world cup tickets at their branches across the country without sharing in any of the profits, they may not be generating any money from actual ticket sales but they get thousands of people coming in and out of their branches daily, thus more importantly, creating band awareness. Sponsors should be protected by organisers from unofficial non-sponsors, but to what extent? While the law should attempt to safeguard the investments of sponsors of events, we should not be unreasonable in our attempts. Laws and regulations should be applied with at least a modicum of sanity and those responsible for their enforcement should avoid adopting a dictatorial approach.

scholarly journals A IMPORTÂNCIA DO GOLEIRO E SUA PARTICIPAÇÃO TÁTICA COM A BOLA NOS PÉS

2018 ◽  
Vol 10 (2) ◽  
pp. 47-53
Author(s):  
Wellington Renato Rossi ◽  
José Lucas Polizel Fagundes ◽  
Lucas da Silva Santos ◽  
Guilherme Akio Tamura Ozaki ◽  
Everton Alex Carvalho Zanuto ◽  
...  
Keyword(s):  
International Federation ◽  
World Cup ◽  
Fifa World Cup ◽  
The Public ◽  
Normality Test ◽  
The Mean ◽  
Group 2 ◽  
Student’S T ◽  
Student’S T Test ◽  
Group 1

Modern football has become faster and more dynamic due to changes in rules. In this way, with all the tactical modifications, the goalkeeper startedto have even greater importance within his team. This study aimed to analyze the importance of the goalkeeper in professional football matches. Thirteen football matches were analyzed, divided into two groups. Group 1 was comprised of the analysis of ninematches played during the 2014 FIFA World Cup. Group 2 was formed by four matches of other competitions, selected from the participation of goalkeepers with greater skill in the feet, according to the ranking of goal of the International Federation of Football History & Statistics(IFFHS). The games were downloaded on the public domain site of Youtube and then analyzed through the software SKOUT, regarding the tactical positioning and quantification of the numbers of each goalkeeper (technical part) during the matches. The Shapiro-Wilk normality test was used for normality analysis and then the Student's t-test for independent samples (p<0.05). It was verified that the goalkeepers of Group 2 presented greater participation in the fundamentals of pass, reception, finishing, hand replacement, driving and scored goals (p<0.05). However, in the mean of errors in the pass, reception and driving fundamentals the differences were not significant. It is concluded that the goalkeepers of Group 2 presented greater participation in the fundamentals that required skill with the possession of ball.

The Exemplification of ‘Fan Zones’

Urban Studies ◽  
2011 ◽  
Vol 48 (15) ◽  
pp. 3203-3219 ◽  
Author(s):  
Francisco Klauser
Keyword(s):  
Basic Assumption ◽  
World Cup ◽  
Spatial Organisation ◽  
Fifa World Cup ◽  
The Public ◽  
Security Governance ◽  
Wide Range ◽  
Mediating Mechanisms ◽  
European Football ◽  
Lesson Drawing

The paper starts with an assessment of the internal spatial organisation of the eight host cities of the European Football Championships 2008 into a complex patchwork of tightly enclosed and monitored fan zones (also called ‘public viewing events’). Fan zones, such is the paper’s basic assumption, constitute a previously tested and exemplified solution to the problem of how to deal with security and branding in the event city. The paper examines the mediating mechanisms through which the ‘fan zones exemplar’ was transferred from the 2006 FIFA World Cup in Germany to Euro 2008 in Austria/Switzerland. Based on rich empirical insights, the exemplar is studied in its various forms and stages: as a written bid requirement for Euro 2008, as a lesson drawn from exchanges and collaboration at earlier mega events and as the object of a wide range of conferences, exercises and external assessments. On this basis, the paper also brings to the fore a number of more fundamental insights into the public–private coalitions of authority and into the patterns of learning and lesson-drawing in contemporary security governance.

scholarly journals Urban entrepreneurialism in fifa World Cup host cities: the case of Porto Alegre

2016 ◽  
Vol 23 (79) ◽  
pp. 624-645 ◽  
Author(s):  
Clarice Misoczky de Oliveira ◽  
Maria Ceci Misoczky
Keyword(s):  
Porto Alegre ◽  
World Cup ◽  
Fifa World Cup ◽  
Instrumental Case Study ◽  
The Public ◽  
Units Of Analysis ◽  
Methodological Procedures ◽  
Entrepreneurial Strategies ◽  
Selection Of

Abstract The aim of the study that gave rise to this paper was to analyse the practices in place in Porto Alegre in relation to Large Urban Projects (LUPs) linked to the 2014 FIFA World Cup. An instrumental case study was performed, incorporating three units of analysis: mobility, stadiums and the waterfront, comprising 18 projects. Following the introduction, a presentation on the methodological procedures and two theoretical sections are given: on the concepts of urban entrepreneurialism and urban marketing, and on definitions and practices of planning and their expression in cities. The case of Porto Alegre then follows. Lastly, is an analysis indicating how each project is connected to urban entrepreneurial strategies. It concludes, indicating that the fact of being a host city was used to disseminate the image of a modern, developed and efficient city; the choice and management of projects was interconnected to economic growth, entrepreneurialism and the creation of an environment favourable for business; and the selection of LUPs led to a fragmented treatment of the territory. Under the aegis of speculation, urban planning lost relevance and the public administration renounced its position as market regulator.

scholarly journals Linguistic, Pragmatic, and Stylistic Peculiarities of 2018 FIFA World Cup Representation in British Media-Discourse

2019 ◽  
Vol 23 (3) ◽  
pp. 802-819
Author(s):  
Natalya N Koshkarova
Keyword(s):  
Mass Media ◽  
Political Discourse ◽  
Controversial Issues ◽  
Media Discourse ◽  
World Cup ◽  
Fifa World Cup ◽  
The Public ◽  
World Community ◽  
Public Evaluation ◽  
The World

The purpose of the present research is to analyse linguistic, pragmatic, genre and stylistic peculiarities of the articles from British mass-media which cover the organization and the results of the 2018 World Cup. The importance of such analysis is determined by the necessity to investigate the public evaluation of the phenomenon under study. This will contribute to the understanding of mundane interpretations of sport in a particular culture and analyse the means of the country’s image formation. Quality and tabloid newspapers were used as the basis for the analysis, with the aim of creating an integral picture of the world’s attitude to the World Cup. The methods of discourse analysis and the analysis of the communicative situations let the author conclude that political discourse has an enormous influence on sport discourse. The politicization of sport discourse happens because of the discussion of topics from the conceptual sphere POLITICS, through the inclusion of controversial issues, on which Russia has not yet reached an understanding with the world community, into defamatory contexts. In the framework of sport discourse, the ‘friend-foe’ opposition becomes explicit, which is also characteristic of political discourse. In the British mass-media the materials with a positive illocutionary intention are mostly realized alongside with the foregrounding of politically charged issues and axiologically marked concepts. The analysis of publications in foreign mass-media is important for the purpose of understanding that ambitious sport projects help to ruin the stereotypes about Russia and create a positive image of the country on the world arena.

Selecting the best team from the players in the 2018 FIFA World Cup using performance analysis

2020 ◽  
Vol 42 (1) ◽  
pp. 15-32
Author(s):  
Tugay Karadag ◽  
Coskun Parim ◽  
Erhan Cene
Keyword(s):  
Performance Analysis ◽  
Topsis Method ◽  
World Cup ◽  
Fifa World Cup ◽  
Performance Variables

This study aims to determine the best player in each position from among the footballers who played in the 2018 World Cup in Russia. Player statistics for those who played over 200 minutes were obtained from the FIFA official and transfermarkt.com websites. Selected performance variables were then calculated per 100 minutes and the results were normalised. Kruskal Wallis H and Bonferroni Tests were used to determine the weights of the variables before the analysis. As the variables will have different values according to the players’ positions, the weights for each position were calculated separately. Finally, the performances of the players on the basis of the variables used were ranked for each position using the TOPSIS method. A second analysis was undertaken including only those players whose ages were under 28 and goalkeepers whose ages were under 32. The purpose of this analysis was to identify players with potential that had been largely unrecognised up until the tournament. It was found that both the teams selected in this way were dominated by players from European clubs. Ninety-two percent of the top sixty players in the analysis were playing in European leagues with 85% playing in Spain, England, Italy, Germany, France or Russia.

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