Relationship of Birth Order and the Marketing-Related Variable of Materialism
The relationship between the birth order and materialism scores was investigated using materialism conceptualized as a consumer value. Data were collected from 275 alumni of a major southwestern university. The analysis indicated that firstborns in this sample scored significantly lower on materialism than younger siblings
1964 ◽
Vol 63
(2)
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pp. 249-254
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Keyword(s):
1969 ◽
Vol 40
(4)
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pp. 1241-1247
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Keyword(s):
2008 ◽
Vol 36
(4)
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pp. 455-466
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