scholarly journals Pengaruh cognitive benefits, social integrative benefits, personal integrative benefits, dan hedonic benefits terhadap customer engagement smartphone xiaomi

2020 ◽  
Vol 2 (3) ◽  
pp. 127
Author(s):  
Rahmad Dani ◽  
Arief Maulana
Keyword(s):  
Regression Analysis ◽  
Multiple Regression Analysis ◽  
Multiple Regression ◽  
Customer Engagement ◽  
Analysis Approach ◽  
Insignificant Effect ◽  
Cognitive Benefits ◽  
Hedonic Benefits

This study analyzes (1) the effect of cognitive benefits on customer engagement (2) the effect of social integrative benefits on customer engagement (3) the effect of personal integrative benefits on customer engagement (4) the effect of hedonic benefits on customer engagement. The population in this study was societies used smartphone xiaomi in Padang city, the sample in this research 100 respondents, the taking technique was accidental sampling. The research was analyzed using the multiple regression analysis approach using SPPS software version 16. The results of the research were: (1) cognitive benefits has a significant effect on customer engagement (2) social integrative benefits has a significant effect on customer engagement (3) personal integrative benefits has an insignificant effect on customer engagement (4) hedonic benefits has a significant effect on customer engagement.     Keywords: Customer engagement, cognitive benefits, social integrative benefits, personal integrative benefits, hedonic benefits. 

scholarly journals Faktor-Faktor Prediktor Perilaku Pembelian Emas di Pekanbaru

2016 ◽  
Vol 2 (1) ◽  
pp. 55-62
Author(s):  
Afred Suci
Keyword(s):  
Regression Analysis ◽  
Multiple Regression Analysis ◽  
Multiple Regression ◽  
Sampling Technique ◽  
Buying Behavior ◽  
Product Attribute ◽  
Purposive Sampling ◽  
Independent Variables ◽  
Insignificant Effect ◽  
Buying Behaviors

Abstract: The present research was conducted at Plaza Sukaramai Pekanbaru, aGoldSalesCenter in Pekanbaru. The study needs to find out the effect of product attribute, price and culture on the buying behaviors of the Pekanbaru consumers. The sample consisted of 160 buyers who were selected using the combination of cluster and purposive sampling technique. The variables are the product attribute, prices and culture as the independent variables, and the buying behavior as the dependent one. The data were analyzed using multiple regression analysis. The study reveals that product attribute has a positive and significant effect on the buying behavior. The price has a positive and significant effect on the buying behavior. Culture has a positive but insignificant effect on buying behavior. Keywords: Product Attribute, Price, Culture and Buying Behavior

scholarly journals E-commerce Industry’s R&D, Market Operating and Performance: Based on Worldwide Listed Companies’ Empirical Analysis

2020 ◽  
Vol 15 (8) ◽  
pp. 1285-1296
Author(s):  
Lin Ding ◽  
Wenjun Liu ◽  
Cuibo Wang
Keyword(s):  
Regression Analysis ◽  
Multiple Regression Analysis ◽  
Multiple Regression ◽  
Empirical Analysis ◽  
Marginal Utility ◽  
Listed Companies ◽  
Analysis Approach ◽  
Bric Countries ◽  
And Performance ◽  
D Investment

Based on the characteristics of the e-commerce industry, this paper proposes the conception of operating intensity and explores the relationships between R&D intensity, operating intensity and firms’ performance. Multiple regression analysis approach is adopted based on the unbalanced panel dataset of global e-commerce listed companies in 49 countries in 2001-2015. Our findings suggest that suitable R&D intensity contributes positively to e-commerce firms’ performance, and with a lag. Operating intensity contributes an inverted U shape to e-commerce firms’ performance. We also find that interaction between R&D and operating intensity’s effects on firms’ performance is positively significant in global samples. In Group 7 sample, R&D intensity contributes positively to e-commerce firms’ performance, but BRICS sample’s is negative. Operating intensity contributes positively to firms’ performance both in Group 7 sample and BRICS sample. Marginal utility of operating intensity on firms’ performance in Group 7 sample is bigger than in BRICS. The results imply that R&D investment of e-commerce listed companies in BRIC countries has not converted to benefit, however it drags down the firms’ performance.

scholarly journals Analysis of Factors Affecting Millennial consumers’ Demand for halal Bread Products

2019 ◽  
Vol 10 (3) ◽  
pp. 395-407
Author(s):  
Ludiah Oktavia ◽  
Taufiq Marwa ◽  
Anna Yulianita
Keyword(s):  
Regression Analysis ◽  
Multiple Regression Analysis ◽  
Multiple Regression ◽  
Least Square ◽  
Quantitative Approach ◽  
Bakery Products ◽  
Factors Affecting ◽  
Ordinary Least Square ◽  
Insignificant Effect ◽  
Determinant Factor

Purpose: this study aimed to examine the factors affecting millennial consumers’ demand for halal labeled bakery products (sweet bread).Methods: this research used a quantitative approach to estimate the dominant factors affecting Muslims’ demand, based on multiple regression analysis using the Ordinary Least Square (OLS) method.Results: (1) The prices and income had a positive and significant effect on millennial consumers’ for halal-labeled bakery products. (2) The halal issue had a positive but insignificant effect on millennial consumers’ demand for halal-labeled bakery products. (3) millennial consumers’ demand for halal-labeled bakery products did not vary depending on taste and method of payment.Conclusions and Relevance: the price was a determinant factor in the demand for halal bakery products. So we recommend that millennial consumers should consider both bread price and quality and whether it is halal or not. The halal concern had actually a positive but insignificant effect, because millennial generation students are expected to pay more attention to the halal issue by considering halal labeling and composition of bakery products (sweet bread) and by having knowledge of halal products.

scholarly journals ANALISIS PENGARUH KARAKTERISTIK INDIVIDU, KARAKTERISTIK PEKERJAAN DAN KARAKTERISTIK ORGANISASI TERHADAP KINERJA KARYAWAN PT. TRANS NUSANTARA BORNEO

2019 ◽  
Vol 4 (2) ◽  
Author(s):  
Dayat Ikhsan Hajati
Keyword(s):  
Regression Analysis ◽  
Data Analysis ◽  
Multiple Regression Analysis ◽  
Multiple Regression ◽  
Sampling Technique ◽  
Job Characteristics ◽  
Individual Characteristics ◽  
Organizational Characteristics ◽  
Insignificant Effect

The aims of this research were 1) to analyze the significant effect of individual characteristics on employees’ performance partially, 2) to analyze the significant effect of job characteristics on employees’ performance partially, 3) to analyze the significant effect of organizational characteristics on employees’ performance partially, 4) to analyze the significant effect of individual characteristics, job characteristics and organizational characteristics on employees’ performance simultaneously. The types of research was causal research. The populations were employees at PT. Trans Nusantara Borneo (TNB), with 30 peoples as samples in this research and sampling technique uses saturated sampling technique. The method of data analysis used multiple regression analysis. The results of research showed that individual characteristics have insignificant effect on employees’ performance partially. Job characteristics and organizational characteristics have significant effect on employees’ performance partially. Individual characteristics, job characteristics and organizational characteristics have significant effect on employees’ performance simultaneously.                                                            Keywords: Individual Characteristics, Job Characteristics, Organizational Characteristics, Employees’ Performance.

Pengaruh Citra Merek, Kualitas Produk Dan Harga Terhadap Kepuasan Konsumen Pada Bisnis Franchise Minuman

2017 ◽  
Vol 24 (2) ◽  
pp. 144-153
Author(s):  
Yunita Fitri Wahyuningtyas
Keyword(s):  
Regression Analysis ◽  
Marketing Strategy ◽  
Product Quality ◽  
Multiple Regression Analysis ◽  
Multiple Regression ◽  
Sampling Method ◽  
Sampling Technique ◽  
Sampling Process ◽  
And Function ◽  
Simultaneous Influence

This research is conducted upon the emergence of many companies producing the same product of the same kind and function. It leads to the urgency of proper and well planned marketing strategy. This research aims to investigate how far the influence of branding, product quality, and price toward consumer’s satisfaction in beverage franchise business. This research utilizes 5 likert scale questionnaire which is tested by using multiple regression analysis to reveal whether or not there is partial and simultaneous influence of branding, product quality, and price toward consumer’s satisfaction in beverage franchise business. Sampling method is accidental sampling technique, in which sample of particular population is taken based on the accessibility and availability of the sample during the sampling process. Sample used is 100 samples among consumers or customers of Mang Endy Milkshake. The result shows that branding, product quality, and price influence consumer’s satisfaction in beverage franchise business.

Significance of Experience, Farm Size, Quantity of Propagules and Location f or Seaweed Farmers in the Divided Island of Sebatik

2018 ◽  
Vol 9 (9) ◽  
pp. 825-832
Author(s):  
James M. Alin ◽  
◽  
Datu Razali Datu Eranza ◽  
Arsiah Bahron ◽  
◽  
...  
Keyword(s):  
Regression Analysis ◽  
Multiple Regression Analysis ◽  
Multiple Regression ◽  
Production Function ◽  
Weather Conditions ◽  
Education Level ◽  
Farm Size ◽  
Total Production ◽  
Explanatory Factors ◽  
Douglas Production Function

Seaweed-Kappaphycus-Euchema Cottonii and Denticulum species was first cultivated at Sabah side of Sebatik in 2009. By November 2014, sixty one Sabahan seaweed farmers cultivated 122 ha or 3,050 long lines. Thirty Sabahan seaweed farmers in Kampung Pendekar (3.2 m.t dried) and 31 in Burst Point (12.5 m.t dried) produced 16 metric tonnes of dried seaweed contributed 31% to Tawau’s total production (51 m.t). The remaining 69% were from farmers in Cowie Bay that separates Sebatik from municipality of Tawau. Indonesian in Desa Setabu, Sebatik started in 2008. However, the number of Indonesian seaweed farmers, their cultivated areas and production (as well as quality) in Sebatik increased many times higher and faster than the Sabah side of Sebatik. In 2009 more than 1,401 households in Kabupaten Nunukan (including Sebatik) cultivated over 700 ha and have produced 55,098.95 and 116, 73 m.t dried seaweed in 2010 and 2011 respectively. There is a divergence in productions from farming the sea off the same island under similar weather conditions. Which of the eight explanatory factors were affecting production of seaweeds in Sebatik? Using Cobb Douglas production function, Multiple Regression analysis was conducted on 100 samples (50 Sabahan and 50 Indonesian). Results; Variable significant at α = 0.05% are Experience in farming whereas Farm size; Quantity of propagules and Location — Dummy are the variables significant at α 0.01%. Not significant are variables Fuel; Age; Number of family members involved in farming and Education level.

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