scholarly journals Happy Hens or Healthy Eggs – A Summative Content Analysis Of How Hens Are Represented In Supermarket Egg Boxes Narratives

2021 ◽  
Vol 7 ◽  
pp. 70-94
Author(s):  
Kristine Hill
Keyword(s):  
Content Analysis ◽  
Food Choice ◽  
Nutritional Value ◽  
Egg Laying ◽  
Standard Of Living ◽  
Public Concern ◽  
Direct Response ◽  
The Us ◽  
The Uk ◽  
Whole Egg

How a species is represented by marketers of animal-based products both reflects and shapes how consumers think about that animal. By examining the explicit statements, and implicit messages encoded in the imagery on supermarket egg boxes, this paper explores how hens are represented by whole egg retailers. Samples were collected from supermarket chain websites in the US, the UK, and Germany during March 2017. A summative content analysis reveals two prominent narratives purveyed through eggbox imagery (textual and visual), namely those pertaining to hen welfare and human health. The latter disenfranchises hens from their products by focusing on the nutritional value of eggs, whereas the former reflects a public concern for the welfare of egg-laying hens. Although claims of improvements in welfare practices are undoubtedly exploited as marketing tools, they nevertheless serve to raise awareness and drive competitors to adopt similar practices. Welfare claims are a direct response to public concerns about the plight of hens, and may positively influence industry welfare standards. However, idyllic depictions displayed on eggboxes also lull consumers into the belief that those eggs are an ethically sound food choice, regardless of the actual standard of living experienced by the hens.

scholarly journals Happy Hens or Healthy Eggs: A Content Analysis of Supermarket Egg Box Graphics.

2020 ◽  
Author(s):  
Kristine Hill
Keyword(s):  
Content Analysis ◽  
Human Health ◽  
Food Choice ◽  
Nutritional Value ◽  
Egg Laying ◽  
Standard Of Living ◽  
Public Concern ◽  
Direct Response ◽  
Whole Egg ◽  
Public Concerns

How a species is represented by marketers of animal-based products both reflects and shapes how consumers think about that animal. By examining the explicit statements, and implicit messages encoded in the imagery on supermarket egg boxes, this paper explores how hens are represented by whole egg retailers. Content analysis reveals two prominent messages purveyed through eggbox graphics, namely those pertaining to hen welfare and human health. The later disenfranchises hens from their products by focusing on the nutritional value of eggs, whereas the former reflects a public concern for the welfare of egg-laying hens. Although claims of improvements in welfare practices are undoubtedly exploited as marketing tools, they serve to raise awareness and drive competitors to adopt similar practices. Welfare claims are a direct response to public concerns about the plight of hens, and may positively influence industry welfare standards. However, idyllic depictions displayed on eggboxes also lull consumers into the belief that those eggs are an ethically sound food choice, regardless of the actual standard of living experienced by the hens.

How Twitter drives the global news agenda: Tweets from Brazil, Russia, India, China, the UK and US and online discourse about the 2016 US presidential election

2021 ◽  
pp. 174276652110399
Author(s):  
Jane O’Boyle ◽  
Carol J Pardun
Keyword(s):  
Social Media ◽  
Content Analysis ◽  
News Media ◽  
Presidential Election ◽  
Online Discourse ◽  
Political Communications ◽  
The Us ◽  
Us Presidential Election ◽  
The Uk ◽  
India And China

A manual content analysis compares 6019 Twitter comments from six countries during the 2016 US presidential election. Twitter comments were positive about Trump and negative about Clinton in Russia, the US and also in India and China. In the UK and Brazil, Twitter comments were largely negative about both candidates. Twitter sources for Clinton comments were more frequently from journalists and news companies, and still more negative than positive in tone. Topics on Twitter varied from those in mainstream news media. This foundational study expands communications research on social media, as well as political communications and international distinctions.

scholarly journals Review of accounting for goodwill: Historical to current perspectives

2011 ◽  
Vol 8 (3) ◽  
pp. 233-241
Author(s):  
Yousef Shahwan
Keyword(s):  
Content Analysis ◽  
Financial Reporting ◽  
Intangible Assets ◽  
Accounting Standards ◽  
Controversial Issues ◽  
International Accounting Standards ◽  
Financial Regulations ◽  
The Us ◽  
The Usa ◽  
The Uk

Accounting for goodwill is one of the most controversial issues in financial reporting. It has been on the agenda of the International Accounting Standards Board (IASB) as well as the Accounting Standards Board of Australia, the UK, and the US. IASB has also identified accounting for intangible assets (including goodwill) as a high priority. The objective of the present paper is to review the developments of accounting standards for goodwill made by the USA, UK, Canada, Australia, and the IASB. Reference to accounting and financial regulations is made to explore the effect of standard developments in promoting uniformity of practice in accounting for goodwill. Content analysis approach is adopted in this study. It concludes that the current regulations to account for goodwill provide little and further developments are still ahead.

‘To see oursels as ithers see us’: Reflections on Scottish Independence from the United States

2014 ◽  
Vol 23 (3) ◽  
pp. 381-388 ◽  
Author(s):  
Euan Hague ◽  
Alan Mackie
Keyword(s):  
United States ◽  
The United States ◽  
The Us ◽  
Scottish Independence ◽  
The Uk ◽  
Scottish Diaspora

The United States media have given rather little attention to the question of the Scottish referendum despite important economic, political and military links between the US and the UK/Scotland. For some in the US a ‘no’ vote would be greeted with relief given these ties: for others, a ‘yes’ vote would be acclaimed as an underdog escaping England's imperium, a narrative clearly echoing America's own founding story. This article explores commentary in the US press and media as well as reporting evidence from on-going interviews with the Scottish diaspora in the US. It concludes that there is as complex a picture of the 2014 referendum in the United States as there is in Scotland.

Identity Politics and Migration

2008 ◽  
Vol 17 (1) ◽  
pp. 155-158
Author(s):  
Vytis Čiubrinskas
Keyword(s):  
National Identity ◽  
Identity Politics ◽  
Host Country ◽  
Social Anthropology ◽  
The Us ◽  
And Migration ◽  
The Uk ◽  
A Current ◽  
Respective Host

The Centre of Social Anthropology (CSA) at Vytautas Magnus University (VMU) in Kaunas has coordinated projects on this, including a current project on 'Retention of Lithuanian Identity under Conditions of Europeanisation and Globalisation: Patterns of Lithuanian-ness in Response to Identity Politics in Ireland, Norway, Spain, the UK and the US'. This has been designed as a multidisciplinary project. The actual expressions of identity politics of migrant, 'diasporic' or displaced identity of Lithuanian immigrants in their respective host country are being examined alongside with the national identity politics of those countries.

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