scholarly journals Study on the Difficulties and Countermeasures of the Migratory Bird Style for Health and Wellness Tourism Industry in Panxi Ethnic Areas

Author(s):  
Tsai-Fa Yen ◽  
Chunbo Li ◽  
Runfa Li

Our country’s economy and society continue to develop. With the popularization of national education and the growth of per capita annual income, the people are paying more and more attention to experience situations, and the tourism industry has entered the era of experience economy. In addition, at the end of 2019, my country's population over 65 years old accounted for 11.4%, and the 60-year-old retired group accounted for 18.1% (approximately 253 million people). In fact, it has entered an aging society, and the demand for health tourism has become more intense. Therefore, the citizens' demand for experience and health tourism has become more obvious. How to meet the development needs of health and wellnesstourism under the background of experience economy is an extremely important research topic. The research purpose of this article is to explore the problems of health and wellness tourism experience projects from the perspective of experience marketing, and put forward corresponding suggestions. This study uses the well-known tourist destination in Panxi, China: Qionglu Scenic Area, XichangCity, Sichuan Province, to interview local tourists through in-depth interviews. A total of 20 effective interview samples are obtained and analyzed by content analysis. The results of the analysis show that the respondents’ perception of health and wellnesstourism is mostly to promote health tourism, which roughly conforms to the definition of health and wellness tourism. Secondly, in terms of health and wellness tourism experience activities, respondents prefer catering activities, and focus on mountain and water experience activities. Therefore, this research suggests that destination managers and operators should make good use of local natural resources and cultural characteristics of the Yi ethnic group, focus on developing mountain and water experience projects, highlight ethnic minority dining and cultural characteristics, and meet consumer health and tourism needs.


Author(s):  
Tsai-Fa(TF) Yen ◽  
Jiawei Shao ◽  
Xia Lin

Health and wellness tourism (HWT) comes from health tourism, which is a form of tourism that maintains and enhances physical and mental health. With the coming of the aging society, government departments are also facing many problems in promoting the development of health tourism industry. This study aims at verifying the problems and offering some suggestions through literature review and a field survey at Pan Zhihua City and Miyi County of southwest China. Through the field survey, this study finds that the problems of health and wellness tourism in Panxi area of China are mainly in transportation, infrastructure, tourism resources, activity planning, medical resources and management system. Based on the conclusions, suggestions like strengthen the health tourism project delivery and activities were recommended.


Author(s):  
Simon Hudson ◽  
Karen Thal ◽  
David Cárdenas ◽  
Fang Meng

Purpose This study aims to examine the direct relationships between behavioral intention and factors driving the growth of the wellness tourism industry in the USA. Relationships were hypothesized based on alternative explanations for the rise in popularity of wellness tourism in research streams. Design/methodology/approach Two models were estimated and tested using the theory of planned behavior (TPB), each incorporating two constructs – Life stress and involvement in health – in addition to theoretically stipulated precursors to Behavioral Intention. Findings Both constructs were found to be significant predictors of behavioral intention. However, involvement proved a much stronger predictor than life stress. Implications for the management and marketing of this subsector are discussed in the paper. Originality/value This study extends the understanding of travelers’ behavioral intentions in the context of wellness tourism by using an extended TPB, with life stress and involvement in health and wellness considered. The study compares general travelers with current/potential wellness travelers (excluding those whose sole purpose was wellness) and the factors that influence their travel behavior.


2021 ◽  
Vol 13 (23) ◽  
pp. 13344
Author(s):  
Nadeem Ullah ◽  
Shagufta Zada ◽  
Muhammad Amir Siddique ◽  
Yike Hu ◽  
Heesup Han ◽  
...  

In the recent years, the health and wellness tourism industry has become one of the new emerging industries in Pakistan. In terms of the sharing economy, the driving mechanism of the health and wellness tourism industry has undergone significant changes. Based on a combination of theoretical and practical research, the paper explores the dynamic system and mechanism of innovation development of health and wellness in the tourism industry in Pakistan. Firstly, it theoretically constructs the driving factors in four aspects, which include market demand, industrial supply, infrastructure, and external environment. Secondly, taking Khyber Pakhtunkhwa province (KPK) as an example, it uses the entropy method and Grey relational analysis to test the driving factors system. The empirical results show that four aspects jointly influence the innovation of the health and wellness tourism industry in Pakistan. Finally, this study discusses several practical implications for the development of the health and wellness tourism industry of KPK for academics, policymakers, business owners, and scholars, with recommendations for future research.


2012 ◽  
pp. 47-50
Author(s):  
Katalin Kalmár

Tourism is one of the biggest and mostly increasing branch all over the world. Since it is getting more and more significant in Hungary as well in this article I analyze the turnover of Hungarian tourism on the basis of guest nights spent on commercial lodgings. I examine its changes in time and its territorial spreading. Finally I explore the health touristic volume, because it is one of the most important touristic product of Hungary and the North Plain Region and the infrastructure based upon preserves unique opportunities both for health and wellness tourism.


2019 ◽  
Vol 6 (02) ◽  
pp. 301
Author(s):  
Komang Sinta Maharani ◽  
Naomi Vembriati

Bali sebagai ikon pariwisata Indonesia menjadi salah satu penyumbang devisa negara terbesar melalui sektor pariwisata. Salah satu daya tarik Bali yang telah populer di kalangan wisatawan adalah health and wellness tourism, oleh karena itu tujuan wisatawan berkunjung ke Bali saat ini tidak hanya untuk berlibur, melainkan juga untuk berobat yang dikenal sebagai perjalanan medis (medical tourism). Salah satu pusat pelayanan kesehatan di Bali yang terinspirasi dari konsep perjalanan medis ini adalah Rumah Sakit Bali Royal. Upaya yang dilakukan rumah sakit dalam meningkatkan kualitas adalah mengembangkan fasilitas dan melakukan manajemen sumber daya manusia agar tercipta sumber daya manusia yang berkualitas. Oleh karena itu rumah sakit perlu memerhatikan aspek penting dalam diri karyawan yang berguna bagi kesuksesan organisasi. Salah satu aspek tersebut adalah komitmen karyawan terhadap organisasi. Komitmen organisasi dalam diri karyawan akan muncul apabila organisasi dapat memberikan dukungan berupa kesempatan atas pengembangan karir. Melalui pemberian kesempatan pengembangan karir, organisasi dapat menunjukkan rasa kepedulian dalam membantu karyawan mencapai tujuan karir. Penelitian ini bertujuan untuk mengetahui peran pengembangan karir terhadap komitmen organisasi karyawan Rumah Sakit Bali Royal. Hasil analisis menunjukan nilai koefisien regresi sebesar 0,882, nilai koefisien determinasi sebesar 0,778 dan nilai signifikansi sebesar 0,000 (p<0,05). Hasil tersebut menunjukan bahwa pengembangan karir berperan sebesar 77,8% terhadap komitmen organisasi karyawan Rumah Sakit Bali Royal. Kata kunci: Karyawan, komitmen organisasi, pengembangan karir, rumah sakit.


2011 ◽  
Vol 6 (1-2) ◽  
pp. 120-125
Author(s):  
Tibor Marosi ◽  
Pál Molnár

In recent years, the role of health tourism has become more significant in Hungary due to growing health awareness, good domestic conditions and the increasingly completed health services. Beside the conditions Hungary has long traditions and internationally accepted references in this area, nowadays wellness tourism is becoming increasingly popularHungary is one of the biggest source of thermal waters, thus health tourism can be a vital part of the domestic tourism industry. The developments of health tourism services are also important for tourist destination. In this paper an overall assessment was done about the services belong to health tourism. Applying a questionnaire survey the evaluation of a Hungarian practice was accomplished, and about 100 wellness hotel were involved, from all parts of Hungary. The results indicate that quality management systems are applied in high rate, but requirements are not determined or applied precisely. Also important establishment is that wellness hotels take the necessary steps to shape up the inner and outer environment perfectly, but feedbacks and direct surveys of guests are missing in many cases. The competition is strong in the market of health tourism, if Hungary means to strengthen his position has pay more attention for implementation of quality practice.


2021 ◽  
Vol 09 (04) ◽  
pp. 212-221
Author(s):  
Chunya Feng ◽  
Huanyong Li ◽  
Li Feng ◽  
Mingli Yu ◽  
Hongxia Zhang ◽  
...  

Sign in / Sign up

Export Citation Format

Share Document