Assess Stress Levels in Service Marketing Sites and Their Impact on Body Language (Applied Study in a Number of Secretarial and Business Administration Sites)

2019 ◽  
Keyword(s):  
Service Marketing ◽  
Business Administration ◽  
Body Language ◽  
Applied Study ◽  
Stress Levels

scholarly journals Student Loyalty Toward Masters Degree Business Administration Curriculum At Srinakharinwirot University

2011 ◽  
Vol 4 (8) ◽  
pp. 49-56
Author(s):  
Nak Gulid
Keyword(s):  
Student Satisfaction ◽  
Statistical Significance ◽  
Service Marketing ◽  
Business Administration ◽  
Marketing Mix ◽  
Positive Relation ◽  
Behavioral Loyalty ◽  
Attitudinal Loyalty ◽  
Student Loyalty ◽  
Mba Curriculum

This research aims to study mixed factors of service marketing affecting student loyalty toward the business administration curriculum at the masters degree level at Srinakharinwirot University. It also examines the relationship between student satisfaction and loyalty in the MBA program. The results show that service marketing mixed factors have influenced student satisfaction in the MBA curriculum by approximately 39.4 percent. The product and service aspect is the most important factor in predicting student satisfaction. Furthermore, the service marketing mix has influenced student attitudinal loyalty toward the MBA curriculum by about 26.7 percent, while the service-marketing mix has influenced student behavioral loyalty by nearly 40.5 percent. Student satisfaction has rather a low positive relation to attitudinal loyalty at the 0.01 level of statistical significance. Student satisfaction has a moderately positive relation to behavioral loyalty at the statistical significance level of 0.01.

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