A Study on the Usage Motivations and Behaviors of Meme Contents on YouTube: Focusing on the Motivation and Behavioral Intentions

2021 ◽  
Vol 29 (3) ◽  
pp. 247-281
Author(s):  
Sunkyung Shin ◽  
Joo-Yeun Park
Keyword(s):  
Behavioral Intentions ◽  
And Behaviors

Correlates and Predictors of Self-Reported Ethics among U.S. Public Relations Practitioners

1992 ◽  
Vol 70 (1) ◽  
pp. 259-267 ◽  
Author(s):  
Cornelius B. Pratt
Keyword(s):  
United States ◽  
Public Relations ◽  
Behavioral Intentions ◽  
The United States ◽  
Regional Study ◽  
Factor Solution ◽  
Public Relations Practitioners ◽  
The Public ◽  
And Behaviors ◽  
Belief Statements

This regional study used a two-factor solution from responses to 12 five-point belief statements to investigate the correlates and predictors of public relations practitioners' self-reported beliefs about and behaviors in unethical situations. Responses from 307 practitioners from the mid-Atlantic district of the United States indicate that practitioners' self-reported beliefs and behaviors correlate significantly with gender, accreditation by the Public Relations Society of America, age, and income, which are also significant predictors of practitioners' self-reported beliefs and behaviors. The implications of these results for the public relations practice are discussed within the context of the Ajzen and Fishbein behavioral-intentions model. Suggestions for research are offered.

Rural-Urban Differences in Environmental Concern, Attitudes, and Actions

2005 ◽  
Vol 21 (2) ◽  
pp. 128-138 ◽  
Author(s):  
Jaime Berenguer ◽  
José A. Corraliza ◽  
Rocío Martín
Keyword(s):  
Behavioral Intentions ◽  
Environmental Concern ◽  
General Nature ◽  
Environmental Responsibility ◽  
New Ecological Paradigm ◽  
Environmental Orientation ◽  
Modern Culture ◽  
Attitudes And Behaviors ◽  
Two Samples ◽  
And Behaviors

Abstract. Pro-environmental orientation constitutes one of the basic referents of modern culture. However, this pro-environmental orientation of a general nature does not permit us to predict pro-environmental behaviors. In order to explain this incongruence, it is necessary to take into account the sociostructural factors and socialization experiences through which people form their environmental values, attitudes, and behaviors. In this study we compare the values, attitudes, and behaviors of a rural sample and an urban sample, measured by means of three scales: the New Ecological Paradigm Scale, a moral obligation scale specifically designed for this study, and a scale of pro-environmental behavioral intentions. The results indicate high levels of environmental concern and low levels of pro-environmental behavior in both samples. On comparing the two samples it was found that those living in cities assume a larger number of environmental responsibility values but show less pro-environmental orientation when the attitude and behavioral intention scales are used. People living in the rural context present more attitudes of environmental responsibility and greater consistency on expressing behavioral intentions compatible with the protection of the environment.

Disinfect the Rec: Creating and Implementing a Disinfection Campaign at Gyms Using the Theory of Planned Behavior

2015 ◽  
Vol 39 (2) ◽  
pp. 157-169
Author(s):  
Thomas Meade
Keyword(s):  
Theory Of Planned Behavior ◽  
Social Norms ◽  
Planned Behavior ◽  
Perceived Control ◽  
Behavioral Intentions ◽  
And Behaviors ◽  
Perceived Social Norms

Using the Theory of Planned Behavior (TPB; Ajzen, 1985; 1991), a campaign meant to persuade gym users to disinfect their gym equipment was created and implemented through two studies. Study One consisted of a survey ( N = 200). Participants reported their attitudes, perceived social norms, perceived control, behavioral intentions, and behaviors about disinfecting gym equipment. Participants were also asked to report their reasoning for either disinfecting or not disinfecting equipment. From these answers, a persuasive campaign consisting of large posters was created and formed Study Two. Study Two implemented the campaign using the predictors of the TPB. Three gyms were observed. Perceived social norms showed the greatest jump in the desired behavior of disinfecting gym equipment. Future implementation and avenues of research are discussed.

Effects of Information, Education, and Communication Training about Organ Donation for Gatekeepers: Clerks at the Department of Motor Vehicles and Organ Donor Registries

2008 ◽  
Vol 18 (4) ◽  
pp. 301-309 ◽  
Author(s):  
Tyler R. Harrison ◽  
Susan E. Morgan ◽  
Mark J. Di Corcia
Keyword(s):  
Organ Donation ◽  
General Public ◽  
Behavioral Intentions ◽  
Organ Donor ◽  
Motor Vehicles ◽  
Training Intervention ◽  
The Public ◽  
Before And After ◽  
Driver's License ◽  
And Behaviors

Context Clerks at the Department of Motor Vehicles (DMV) serve as gatekeepers in the quest to fill organ donor registries. Most people who join organ donor registries do so through their local driver's license bureau. Objective To improve knowledge, attitudes, and behavior toward organ donation among DMV clerks, and to improve strategies for communicating with the public about organ donation, resulting in more people joining DMV-based organ donor registries. Setting DMV offices in 8 counties in a southern state. Participants A general survey of 1504 participants in 8 counties was conducted to assess knowledge, attitudes, beliefs, and behaviors toward organ donation. All 76 DMV clerks in those counties participated in surveys before and after a training intervention. Interventions DMV clerks received a 1-hour training intervention focused on the nature of the new organ donor registry, information about organ donation, and communication strategies for interacting with the public. Main Outcome Measures Knowledge, attitudes, beliefs, behaviors, and behavioral intentions toward organ donation were measured for the general public survey and for DMV clerks. Results Clerks were more knowledgeable about brain death and religious stances on organ donation than the general public, but otherwise both groups shared similar knowledge, attitudes, beliefs, behaviors, and behavioral intentions toward organ donation. Overall the general public and clerks had favorable attitudes toward organ donation but low to moderate knowledge, beliefs, and behaviors and behavioral intentions. Training significantly increased DMV clerks' knowledge, attitude, beliefs, and behavioral intention toward donation. Organ donor registration rates were a mean of 14% higher in counties where clerks were trained than in control counties and were 9% higher than statewide. Conclusions Training DMV clerks is an effective way to increase knowledge, attitudes, and beliefs for gatekeepers of organ donor registries and may increase donor registration rates among the public.

scholarly journals Measuring Environmental Attitudes and Behaviors

2021 ◽  
pp. 15-35
Author(s):  
Markus Hadler ◽  
Beate Klösch ◽  
Stephan Schwarzinger ◽  
Markus Schweighart ◽  
Rebecca Wardana ◽  
...  
Keyword(s):  
Behavioral Intentions ◽  
Environmental Attitudes ◽  
Environmental Behavior ◽  
Environmentally Friendly ◽  
Demographic Characteristics ◽  
Environmental Behaviors ◽  
Attitudes And Behaviors ◽  
Theoretical Approaches ◽  
Self Reports ◽  
And Behaviors

AbstractThis chapter provides an overview of the theoretical approaches to environmental attitudes and behaviors. It includes a discussion of different scales and surveys used in other programs with a focus on this topic. Scales measuring general environmental behavior, just like items in surveys, tend to focus on behavioral intentions and are correlated with environmentally friendly attitudes. In contrast, emission-related behavior depends more on context and socio-demographic characteristics and is rarely asked in surveys. Gaps frequently occur between environmental attitudes and general behaviors—the value-action gap—and between environmental behaviors and the actual ecological consequences of actions—the behavior-impact gap. Finally, previous results and problems encountered in the validation of self-reports on environmental behavior are highlighted.

Examining reviews on hotels' measures about COVID-19 from a value cocreation and value codestruction perspective

2021 ◽  
Vol ahead-of-print (ahead-of-print) ◽  
Author(s):  
Reşat Arica ◽  
Onur Çakir ◽  
Osman Seraceddin Sesliokuyucu
Keyword(s):  
Behavioral Intentions ◽  
Future Research ◽  
Chi Square ◽  
Content Type ◽  
Attitudes And Behaviors ◽  
Managerial Implications ◽  
Value Cocreation ◽  
And Behaviors ◽  
The One ◽  
Research Studies

PurposeIn the research, posts that tourists accommodated in the hotels during COVID-19 pandemic shared on TripAdvisor website about pandemic measures taken by establishments, have been analyzed within the context of value cocreation and codestruction. In addition, the study also aims to evaluate effects of posts by tourists on scores they give to the hotel, perceiving the hotel as safe, recommending and their intention to revisits.Design/methodology/approachIn total, 1,119 reviews over TripAdvisor about 109 hotel establishments, which have safe hotel management certificate in Alanya, were examined, and they were coded in SPSS program with binary coding for positive and negative situations separately. For the analysis of associations between reviews about pandemic measures and the scores that tourists give to the hotel and their behavioral intentions, multiple linear regression analyses with dummy variables and Chi-square tests were utilized.FindingsThe study revealed that perceptions of tourists about pandemic measures have a significant effect on the scores they give to hotels, and this effect is asymmetrical in positive and negative situations. Negative perceptions cause much greater impact in terms of value codestruction than positive ones within the context of hotel evaluation and value cocreation. It has been observed that behavioral intentions of the tourist are formed and differentiated according to the characteristics of reviews.Research limitations/implicationsApart from contributions to the theory and managerial implications, this study has some limitations. The biggest limitation of the research is that both value cocreation and codestruction are evaluated from the perspective of tourists. On the other hand, touristic service producers and suppliers are the one of the most important components in value cocreation and codestruction. Therefore, it is important to examine the value cocreation and codestruction initiatives of touristic service producers and suppliers in future research studies in order to offer a holistic perspective to the pandemic process. In this context, it is important to examine the pandemic measures implemented by food beverages, tour operators, travel agencies, car rentals, entertainment business and so on in future research. In addition, responsibilities of employees and customers, which are important components in the management of the pandemic process, should be evaluated in future research studies.Practical implicationsIn the research, it has been established that tourists perform value cocreation and codestruction through their posts. In tourism establishments, formation of attitudes and behaviors of tourists for value creation on social communicational networks is possible through detection, amelioration and/or removal of factors causing value codestruction. Therefore, it is obvious that if hotel establishments concentrate on initiations about pandemic measures and compliance to measures, value cocreation attitudes and behaviors of tourists on social communicational networks will thus improve. Value cocreation attitudes and behaviors of tourists on social communicational networks are likely to have a function as an important strategical tool for supporting competitiveness and survival of the accommodation establishments.Originality/valueThe number of studies analyzing how value cocreation and codestruction occur on social communicational networks and the effects of these processes upon behavioral intentions of tourists is limited. With this aspect, this study is considered to fill this gap in tourism literature.

The Devil Made Me Do It: Influence of Values on Interpretation and Behaviors for Tasmanian Devils

2019 ◽  
Vol 24 (1) ◽  
pp. 63-82
Author(s):  
Jeffrey C. Skibins ◽  
Betty Weiler ◽  
Kevin Markwell ◽  
Lian Wilson
Keyword(s):  
Social Change ◽  
Behavioral Intentions ◽  
Value System ◽  
Behavioral Intent ◽  
Different Types ◽  
Conservation Values ◽  
And Behaviors ◽  
The Devil

Zoos are becoming more intentional about embedding messaging in their interpretation to promote pro-conservation behaviors, essentially acting as agents of social change. Values theory suggests that, be effective, interpretation including these pro-conservation messages needs to broadly align with visitors’ values. Using the Schwartz value system, this study modeled the relationships between visitors’ values, perceptions of interpretation, emotional connectivity to Tasmanian Devils, and behavioral intent, including a comparison of different types of on-site and post-visit pro-conservation behaviors. Most visitors held moderate to strong conservation values, which were predictive of positive perceptions of interpretation, emotional connectivity, and pro-conservation behaviors. However, the results suggest that while visitors’ values align with their perceptions of interpretation, they are only weak predictors of behavioral intent. Visitors’ perceptions of interpretation and behavioral intent aligned more strongly with emotional connectivity than with their values. Overall, behavioral intentions were low for all pro-conservation behaviors. Liking a Facebook post about the conservation of Tasmanian Devils was the behavior most likely to be performed.

scholarly journals Effect of attribution on the emotions and behavioral intentions of third-party observers toward intergroup discriminators during the COVID-19 pandemic

2022 ◽  
pp. 136843022110623
Author(s):  
Bin Zuo ◽  
Hanxue Ye ◽  
Fangfang Wen ◽  
Wenlin Ke ◽  
Huanrui Xiao ◽  
...  
Keyword(s):  
Behavioral Intentions ◽  
Mediating Effect ◽  
Third Party ◽  
Attitudes And Behaviors ◽  
Proposed Model ◽  
Action Model ◽  
And Behaviors ◽  
Intergroup Conflicts ◽  
Novel Coronavirus

The global outbreak of novel coronavirus disease COVID-19 has caused intergroup discrimination associated with the disease to become increasingly prominent. Research demonstrates that the attitudes and behaviors of third-party observers significantly impact the progression of discrimination incidents. This study tested a parallel mediating model in which the attribution tendencies of observers influence their behavioral intentions through the mediating effect of the emotions of anger and contempt. The first two studies confirmed the proposed model with discrimination incidents reported against “returnees from Wuhan” and “returning workers from Hubei.” Study 3 further manipulated the attribution tendencies of observers, providing empirical evidence for the causality from attribution tendencies to emotions, confirming the validity of the model. These findings enrich the cognitive (attribution)–emotion–action model, further enhancing our understanding of the role of third parties in intergroup conflicts, with implications for the management of people’s emotions and behaviors in social crises.

Bioterrorism-Related Beliefs, Attitudes and Behaviors of Community-Based Clinicians

2002 ◽  
Vol 17 (S2) ◽  
pp. S48
Author(s):  
Robyn R. M. Gershon ◽  
Kristine A. Qureshi ◽  
Stephen S. Morse ◽  
Marissa A. Berrera ◽  
Catherine B. Dela Cruz
Keyword(s):  
Community Based ◽  
Attitudes And Behaviors ◽  
And Behaviors
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