Advertising Effect According to Virtual Advertisement Type, Broadcasting Program Type, and Context Matching: Focusing on Visual Attention Using Eye Trackers

Eun-Hee Kim; Seung-Yeob Yu

doi:10.23875/kca.28.2.3

Advertising Effect According to Virtual Advertisement Type, Broadcasting Program Type, and Context Matching: Focusing on Visual Attention Using Eye Trackers

Korea Jouranl of Communication Studies ◽

10.23875/kca.28.2.3 ◽

2020 ◽

Vol 28 (2) ◽

pp. 55-87

Author(s):

Eun-Hee Kim ◽

Seung-Yeob Yu

Keyword(s):

Visual Attention ◽

Advertising Effect ◽

Program Type

Download Full-text

Visual Spatial Attention in Migraine Sufferers in Postictal and Interictal Phases: An Event-Related Potential Study

Journal of Psychophysiology ◽

10.1027//0269-8803.15.1.22 ◽

2001 ◽

Vol 15 (1) ◽

pp. 22-34 ◽

Cited By ~ 2

Author(s):

D.H. de Koning ◽

J.C. Woestenburg ◽

M. Elton

Keyword(s):

Cerebral Cortex ◽

Visual Attention ◽

Migraine Attack ◽

Spatial Attention ◽

Event Related Potential ◽

Significant Enhancement ◽

Pathophysiological Mechanism ◽

Attention Task ◽

Visual Spatial Attention ◽

Visual Spatial

Migraineurs with and without aura (MWAs and MWOAs) as well as controls were measured twice with an interval of 7 days. The first session of recordings and tests for migraineurs was held about 7 hours after a migraine attack. We hypothesized that electrophysiological changes in the posterior cerebral cortex related to visual spatial attention are influenced by the level of arousal in migraineurs with aura, and that this varies over the course of time. ERPs related to the active visual attention task manifested significant differences between controls and both types of migraine sufferers for the N200, suggesting a common pathophysiological mechanism for migraineurs. Furthermore, migraineurs without aura (MWOAs) showed a significant enhancement for the N200 at the second session, indicating the relevance of time of measurement within migraine studies. Finally, migraineurs with aura (MWAs) showed significantly enhanced P240 and P300 components at central and parietal cortical sites compared to MWOAs and controls, which seemed to be maintained over both sessions and could be indicative of increased noradrenergic activity in MWAs.

Download Full-text