scholarly journals ASSESSMENT OF TRENDS IN THE APPLICATION OF DIGITAL MARKETING

10.23856/3303 ◽  
2019 ◽  
Vol 33 (2) ◽  
pp. 28-35 ◽  
Author(s):  
Inta Kotane ◽  
Daina Znotina ◽  
Serhii Hushko
Keyword(s):  
Artificial Intelligence ◽  
Machine Learning ◽  
Applied Research ◽  
Business Models ◽  
Digital Marketing ◽  
The Internet ◽  
Sources Of Information ◽  
Scientific Publications ◽  
Method Analysis ◽  
Descriptive Method

One of the conditions for the future development of companies is the identification and use of digital capabilities. In recent years, the environment in which we live and work has changed radically. If the emergence of the Internet was revolutionary in the way we communicate and obtain information, currently the availability and mobility of technologies affects consumers' habits and promotes the transformation of classic business models. Aim of the study: to explore and learn about the development trends of digital marketing. Applied research methods: monographic descriptive method, analysis, synthesis, statistical method. The study based on scientific publications, statistics and other sources of information. The results of the study show that in 2019 digital marketing tools are most actively used: artificial intelligence / augmented reality / machine learning; video marketing; chatbots, virtual assistants.

scholarly journals In defence of machine learning: Debunking the myths of artificial intelligence

2018 ◽  
Vol 14 (4) ◽  
pp. 734-747 ◽  
Author(s):  
Constance de Saint Laurent
Keyword(s):  
Artificial Intelligence ◽  
Machine Learning ◽  
Recent Progress ◽  
Life Time ◽  
Clear Understanding ◽  
Social Scientists ◽  
Scientific Publications ◽  
The Past ◽  
Potential Benefits ◽  
The Media

There has been much hype, over the past few years, about the recent progress of artificial intelligence (AI), especially through machine learning. If one is to believe many of the headlines that have proliferated in the media, as well as in an increasing number of scientific publications, it would seem that AI is now capable of creating and learning in ways that are starting to resemble what humans can do. And so that we should start to hope – or fear – that the creation of fully cognisant machine might be something we will witness in our life time. However, much of these beliefs are based on deep misconceptions about what AI can do, and how. In this paper, I start with a brief introduction to the principles of AI, machine learning, and neural networks, primarily intended for psychologists and social scientists, who often have much to contribute to the debates surrounding AI but lack a clear understanding of what it can currently do and how it works. I then debunk four common myths associated with AI: 1) it can create, 2) it can learn, 3) it is neutral and objective, and 4) it can solve ethically and/or culturally sensitive problems. In a third and last section, I argue that these misconceptions represent four main dangers: 1) avoiding debate, 2) naturalising our biases, 3) deresponsibilising creators and users, and 4) missing out some of the potential uses of machine learning. I finally conclude on the potential benefits of using machine learning in research, and thus on the need to defend machine learning without romanticising what it can actually do.

scholarly journals IMPROVING INTERNET OF THINGS PARKING SYSTEMS

2021 ◽  
Vol 19 (3) ◽  
pp. 163
Author(s):  
Dušan Bogićević
Keyword(s):  
Artificial Intelligence ◽  
Machine Learning ◽  
Cloud Computing ◽  
Internet Of Things ◽  
Information Needs ◽  
Vehicle Classification ◽  
The Internet ◽  
Parking Space ◽  
Automated Systems ◽  
The Internet Of Things

Edge data processing represents the new evolution of the Internet and Cloud computing. Its application to the Internet of Things (IoT) is a step towards faster processing of information from sensors for better performance. In automated systems, we have a large number of sensors, whose information needs to be processed in the shortest possible time and acted upon. The paper describes the possibility of applying Artificial Intelligence on Edge devices using the example of finding a parking space for a vehicle, and directing it based on the segment the vehicle belongs to. Algorithm of Machine Learning is used for vehicle classification, which is based on vehicle dimensions.

scholarly journals AIoT Application for Food Recommendation based on Emotion Analysis

2021 ◽  
pp. 44-53
Author(s):  
Shivangi Ruhela ◽  
Pragati Chaudhary ◽  
Rishija Shrivas ◽  
Deepti Chopra
Keyword(s):  
Artificial Intelligence ◽  
Machine Learning ◽  
Decision Making ◽  
Data Exchange ◽  
The Internet ◽  
Human Intervention ◽  
User Interactions ◽  
Emotion Analysis ◽  
Efficiency Performance ◽  
Analyze Data

Artificial Intelligence(AI) and Internet of Things(IoT) are popular domains in Computer Science. AIoT converges AI and IoT, thereby applying AI into IoT. When ‘things’ are programmed and connected to the Internet, IoT comes into place. But when these IoT systems, can analyze data and have decision-making potential without human intervention, AIoT is achieved. AI powers IoT through Decision-Making and Machine Learning, IoT powers AI through data exchange and connectivity. With the AI’s brain and IoT’s body, the systems can have shot-up efficiency, performance and learning from user interactions. Some studies show that, by 2022, AIoT devices such as drones to save rainforests or fully automated cars, would be ruling the computer industries. The paper discusses AIoT at a greater depth, focuses on few case studies of AIoT for better understanding on practical levels, and lastly, proposes an idea for a model which suggests food through emotion analysis.

scholarly journals Management of Software-Defined Networking Powered by Artificial Intelligence

2021 ◽  
Author(s):  
Jehad Ali ◽  
Byeong-hee Roh
Keyword(s):  
Artificial Intelligence ◽  
Machine Learning ◽  
Internet Of Things ◽  
Heterogeneous Networks ◽  
Software Defined Networking ◽  
Machine Learning Algorithms ◽  
The Internet ◽  
Underlying Network ◽  
And Control ◽  
The Internet Of Things

Separating data and control planes by Software-Defined Networking (SDN) not only handles networks centrally and smartly. However, through implementing innovative protocols by centralized controllers, it also contributes flexibility to computer networks. The Internet-of-Things (IoT) and the implementation of 5G have increased the number of heterogeneous connected devices, creating a huge amount of data. Hence, the incorporation of Artificial Intelligence (AI) and Machine Learning is significant. Thanks to SDN controllers, which are programmable and versatile enough to incorporate machine learning algorithms to handle the underlying networks while keeping the network abstracted from controller applications. In this chapter, a software-defined networking management system powered by AI (SDNMS-PAI) is proposed for end-to-end (E2E) heterogeneous networks. By applying artificial intelligence to the controller, we will demonstrate this regarding E2E resource management. SDNMS-PAI provides an architecture with a global view of the underlying network and manages the E2E heterogeneous networks with AI learning.

scholarly journals Using Artificial Intelligence and Machine Learning to Create a Travel Planning System Based on Users' Preferences and Behaviours

2021 ◽  
Author(s):  
Trang Bui
Keyword(s):  
Artificial Intelligence ◽  
Machine Learning ◽  
Large Datasets ◽  
Planning System ◽  
The Internet ◽  
Travel Planning ◽  
Travel And Tourism ◽  
Mode Of Transportation

Travel and tourism have become a worldwide trend, and the market for this industry continues to grow extensively. Although most people enjoy traveling, planning trips can take hours, weeks or even months to ensure the best place, the best itinerary, and the best price is found. With Artificial Intelligence (AI) and Machine Learning (ML), large datasets can be analyzed and an AI-infused travel system can be utilized to generate highly personalized suggestions. The main purpose of the project is to create a travel planning application to provide an efficient and highly personalized experience for users. The app will help users plan their trips, choose activities, restaurants, mode of transportation and destinations that fit their preferences, budgets, and schedules in minutes without having to spend hours researching on the Internet or downloading multiple travel apps.

scholarly journals Blockchain, Artificial Intelligence, Internet of Things to Improve Governance, Financial Management and Control of Crisis: Case Study COVID-19

2020 ◽  
Vol 4 (2) ◽  
pp. 78-89
Author(s):  
Belen Suarez Lopez ◽  
Antonio Vargas Alcaide
Keyword(s):  
Artificial Intelligence ◽  
Internet Of Things ◽  
Public Administration ◽  
Financial Management ◽  
Political Crisis ◽  
The Internet ◽  
Scientific Publications ◽  
Model Complex ◽  
Coronavirus Infection ◽  
The Internet Of Things

Today, the coronavirus infection COVID-2019 deals a devastating blow to the economies of most countries due to disruption of production chains, the bankruptcy of small and medium-sized businesses, increasing the number of unemployed, and more. Under these conditions, the coverage of digitalization of all sectors of the economy and basic spheres of life of citizens becomes especially important. The article is devoted to the analysis of the possibilities of the latest blockchain technologies, artificial intelligence, and the Internet of Things in view of their impact on the transformation of the business process management system. The study used methods of bibliographic analysis of scientific publications and analytical reports of international organizations related to the concept of “Industry 4.0” and diseases of coronavirus infection, analyzing from the audit point of view, how to reinforce the principles of transparency, responsibility, and participation. It has been proven that blockchain technology is able to service online payments without intermediaries, receipt, and transfer of digital assets, as well as political elections and voting. Artificial intelligence models can help map, manage, predict, and model complex processes, reducing uncertainty, and supporting professionals in decision-making. The Internet of Things allows you to transfer information, improve control and automation, and provide opportunities to optimize the company’s operating costs. The result of the study can be practically valuable for many stakeholders: auditors – conducting audits by artificial intelligence; public administration – developing measures to address the economic, social and political crisis triggered by the pandemic, by building trust between government and citizens through communication, and by ensuring transparency and accountability. Keywords: blockchain, artificial intelligence, Internet of Things, COVID-19, health care crisis, economic crisis, political crisis, control, public administration, financial management.

scholarly journals Digitization in the Market for Entrepreneurial Finance: Innovative Business Models and New Financing Channels

2021 ◽  
pp. 104225872110384
Author(s):  
Fabio Bertoni ◽  
Stefano Bonini ◽  
Vincenzo Capizzi ◽  
Massimo G. Colombo ◽  
Sophie Manigart
Keyword(s):  
Artificial Intelligence ◽  
Machine Learning ◽  
Business Models ◽  
Information Production ◽  
Entrepreneurial Finance ◽  
Special Issue ◽  
General Overview ◽  
Financing Channels ◽  
The Way

Digitization creates new financial channels that complement traditional intermediaries, but may raise concerns over fraud, cybersecurity, or bubbles. Artificial intelligence and machine learning change the way in which traditional investors work. This special issue focuses on economic, cultural, and regulatory determinants of fintech development, and on the new forms of information production and processing engendered by digital entrepreneurial finance. We provide a general overview of digitization in the market for entrepreneurial finance, illustrate how the different articles in the special issue contribute to advance our knowledge, and identify promising avenues for research.

scholarly journals Digital Marketing for Sustainable Growth: Business Models and Online Campaigns Using Sustainable Strategies

2020 ◽  
Vol 12 (3) ◽  
pp. 1003 ◽  
Author(s):  
Jose Ramon Saura ◽  
Pedro Palos-Sanchez ◽  
Beatriz Rodríguez Herráez
Keyword(s):  
Business Models ◽  
New Technologies ◽  
Online Advertising ◽  
Sustainable Growth ◽  
Digital Marketing ◽  
The Internet ◽  
Digital Ecosystem ◽  
Internet Users ◽  
New Business ◽  
New Business Models

In recent years, digital marketing has transformed the way in which companies communicate with their customers around the world. The increase in the use of social networks and how users communicate with companies on the Internet has given rise to new business models based on the bidirectionality of communication between companies and Internet users. Digital marketing, new business models, online advertising campaigns, and other digital strategies have gathered user opinions and comments through this new online channel. In this way, companies have started to see the digital ecosystem as not only their present, but also as their future. From this long-term perspective, companies are concerned about sustainability and the growth of their business models. There are new business models on the Internet that support social causes, new platforms aimed at supporting social and sustainable projects, and digital advertising campaigns promoting sustainability. The overarching aim of this Special Issue was to analyze the development of these new strategies as well as their influence on the sustainability of digital marketing strategies. Therefore, we aimed to analyze how companies adopt these new technologies in a digital environment that is increasingly concerned with the sustainability of business models and actions on the Internet.

An analysis to understand the role of machine learning, robotics and artificial intelligence in digital marketing

2021 ◽  
Author(s):  
Raja Sarath Kumar Boddu ◽  
Ashwinkumar A. Santoki ◽  
Shopita Khurana ◽  
Poonam Vitthal Koli ◽  
Ravi Rai ◽  
...  
Keyword(s):  
Artificial Intelligence ◽  
Machine Learning ◽  
Digital Marketing

The Future of Modern Jobs

2020 ◽  
pp. 124-149
Keyword(s):  
Artificial Intelligence ◽  
Internet Of Things ◽  
Industry 4.0 ◽  
Business Models ◽  
The Internet ◽  
Learning Journey ◽  
New Business ◽  
To Come ◽  
The Internet Of Things ◽  
New Business Models

Throughout this book, the authors have discussed the implications of the rise of artificial intelligence, Industry 4.0, the internet of things, and new business models that do not have any known precedents. While discussing the skills needed to survive in the modern economy, they have yet to address the issue of what will become of our jobs. Will our children dream of the same jobs we dreamed once before? Will they require the same studies we had to follow to reach our actual positions? Will our jobs still exist by the time we reach the pension, or will we need to reinvent everything that we know of? The authors do not have an answer to these questions; what they can do is only make educated guesses about what is about to come and be ready for it. In this last chapter, the authors see what experts think our future will look like and give their educated opinion in what to invest in our lifelong learning journey to be on top of this unprecedented disruption of the economy.

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