Intercultural Communication at Work: Cultural Values in Discourse

Language ◽  
1996 ◽  
Vol 72 (4) ◽  
pp. 878
Author(s):  
Susan Meredith Burt ◽  
Michael Clyne
Author(s):  
Catherine Lyssenko

The article considers such aspects of modern English vocabulary as the names of culinary dishes, food consumption and the history of their names. In modern conditions of intercultural communication the formation, strengthening of intercultural relations, specific features of each language come to the fore. Food itself is one of the main manifestations of cultural relationships today. That is why the study of various aspects of gastronomic discourse, which are influenced by different national cuisines in our rapidly changing modern world, is gaining new impetus. Under the gastronomic discourse in our work we understand a special kind of verbal and social discourse, the purpose of which is to achieve a certain type of communication. It is a piece of text or language related to the eating process in which the participants are considered, the conditions, the ways of communication, the environment in which the conversation takes place. In modern conditions of intercultural communication, the formation, strengthening of intercultural relations, specific features of each gastronomic preference have been formed over the centuries, and, of course, features such as geographical location, climate, religion, traditions and foundations, as well as economic factors could not affect them. . It is often enough to just look at what a person eats to determine where he comes from, what beliefs he has and what lifestyle he leads. It is known that the linguistic personality exists in a certain culture and has basic values – cultural concepts. The concepts that exist in the collective consciousness are essential for both the individual and for collective cultural identity in general. The problem of defining the concept of "food" as a cultural concept in modern language theory in the 21st century is of great interest to linguists and linguistic and cultural scientists. This concept in linguistic culture is one of the least studied and defined, although its meanings and cultural values are quite high. The food and cuisine of any nation are integral to the language and are reflected in its vocabulary. In the system of national values, the cultural concept of "food" occupies one of the key places. This phenomenon can be viewed from different angles.


Author(s):  
Yu. V. Losieva

In the article essence of the concept “sociocultural competense”, certain theoretical principles of its forming and development are analysed and described; the developing system of sociocultural competense is studied; also the complex of tasks for students of pre-higher education is worked out. The linguistic, unlinguistic and country-specific components of sociocultural competence are characterized. It is proved that students should know about the geographical location and economic condition, historical development and features of cultural values of the country, the language they are studying in order to have a foreign socio-cultural competence. In our research we conclude that the structure of socio-cultural competence consists of communicative (balancing existing language forms, which are determined based on the linguistic competence of the communicant on the background of certain social functions), country-specific (set of knowledge about the country whose language is studied), linguistics (to carry out intercultural communication based on knowledge of lexical units with the national-cultural component of semantics and skills of their adequate application in situations of intercultural communication) and sociolinguistic competence (ability to use the rules of delicate speech in communication). Thus, students expand their outlook and work on adequate perception of cultural features of native speakers, their habits, traditions, norms of behavior, etiquette and the ability to understand and use them in intercultural communication. It is proved that for the formation of socio-cultural competence in English classes in pre-higher education institutions students must learn about the achievements of national culture in the development of universal culture and thus enter into a dialogue of cultures, teachers should use certain exercises to develop such skills.


Author(s):  
Elena M. Sergeichik ◽  

The article is devoted to the problem of global values, whose existence is problematized in the face of increased regionalization as a vector of world development. Regionalization is not “the end of globalization”, but its stage, which is “the revolution of plurality” (M. Naim) — distribution regularities of the network society on the whole world. The global world is not a homo geneous world of mankind based on the same values, rather the global world is a combination of diverse social communities striving for autonomy and self-determination. Building on the concepts of M. McLuhan, A. Toffler, D. Bell and N. Luhman, the article analyzes the information society in which the main element is communication as a source of social innovations. Digital technologies contribute to the development of human abilities and personal qualities without which social progress is impossible. If the vision of humanity in the development of the network society, where relations between the countries, regions, social communities and people are built on the basis of the values of life, liberty, creativity, justice, law, etc., then these values should be recognized as global. Particular attention is paid to the analysis of the reaction of various social communities on regionalization, which finds its expression in the deepening of social inequality, increasing conflict of generations and other phenomena that contribute to disseminating conservative ideas and moods. Based on the works of J. Derrida, N. Luhman and D. Kean, it is shown that global values are not the achievements of exclusively European culture but are to varying degrees implemented and developed in all cultures. Against the background of the crisis of multiculturalism, the integration of cultures should be based on intercultural communication, for which the process of coordinating positions is important. The purpose of intercultural communication is not only the exchange of cultural values, but the demonstration of the benefits of life in those communities that are guided by global values.


Author(s):  
Putri Ayuni ◽  
Anni Zuhro Syafrida Hasibuan ◽  
Suhairi Suhairi

Intercultural communication develops based on two interconnected premises. First, you live in a time when changing technology, travel, economic and political systems, immigration patterns, and population density have resulted in a world in which you regularly interact with people from different cultures. Second, nowadays, people are very sensitive to the fact that the influence of culture on communication is very close and great. Your cultural background and experience help you determine how the world should be for you and how you will interact with it. Anthropological perspective in intercultural communication is looking at intercultural communication from an anthropological point of view, because the communication already contains cultural values. Intercultural communication is part of the marriage between the disciplines of anthropology and communication which later became a separate discipline both in communication science and in anthropology. Anthropology is one of the fields of science that is the root or foundation of the birth of communication science. In subsequent developments, cultural experts realized the importance of communication in the cultural field.


Akademika ◽  
2021 ◽  
Vol 10 (01) ◽  
pp. 197-217
Author(s):  
Nurul Hasanah ◽  
Tryanti R Abdulrahman

This proposed research is aimed to find out to what extent can an online course in intercultural communication influence English language teachers’ intercultural competence and their perception of intercultural communication hence aid in the development of intercultural awareness in an expanding circle university setting. This study is a first step to hold to find out teachers’ intercultural competence after they took online course on language and culture or intercultural communication and explore their perspectives. This study used qualitative method using interview to gain the result. There are three lecturers who are participants of this study. Findings revealed various factors and effect of the online cultural training in developing teachers’ intercultural communicative competence. Several similarities and differences of the participants’ perception and critical evaluation of e-learning and intercultural competence were also found in this study. The advanced development of e-learning platform enables participants to learn many things, share cultural values, having and strengthen their intercultural competence as well as expanding their network for professional development. This study provides benefits and challenges faced by participants during the training. The most common problem they face is internet connection.


2015 ◽  
Vol 9 (5) ◽  
pp. 12-25 ◽  
Author(s):  
Ануш Галустян ◽  
Anush Galustyan

This article emphasizes the main role and importance of developing and maintaining intercultural relations between states. Intercultural communication appears in all spheres of modern society, being a major factor in the creation of cultural processes. Knowledge of other cultures is the step that allows recognizing the nature of the differences and treating others with a sense of mutual understanding and tolerance. It is necessary for a genuine intercultural dialogue, especially in the tourism industry. The author considers the concept of "cultural values" and "literary tourism"; the role and place of literature in the formation of human consciousness are defined. The author also considers the processes of creating "image" of the territory under the influence of literary tourism and the processes of establishment of inter-cultural and inter-state friendly relations between the Russian Federation and the Republic of Armenia. The stages of development and strengthening of literary relations between states are characterized in the article. Famous literary figures who contributed significantly to the enrichment of both their national literature, and in the development of relations between the two countries are specified.


1994 ◽  
Vol 53 (1-2) ◽  
pp. 93-110 ◽  
Author(s):  
James C. Tsao

Content analysis was used to examine cultural values that were manifested in advertising in Taiwan from 1981 to 1990. During this period, the study shows, time perspectives, Western orientation and hard-sell appeals became increasingly emphasized in Taiwan's advertisements. The study also reveals a sharp contrast on the reflection of cultural characteristics in the advertising of two different periods (1981–1985 and 1986–1990). This contrast is marked by the social and economic changes of Taiwan during the given years. Findings of this study have implications for research on intercultural communication and strategies of international advertising.


2021 ◽  
Vol 34 (1) ◽  
pp. 163-173
Author(s):  
Ante Rončević ◽  
Ana Globočnik Žunac ◽  
Martina Car

Purpose: The globalization of economy in the context of adaptation and successful communication within the EU emphasizes the importance of perceiving and adapting to intercultural diversity in order to achieve business success. This paper analyzes the notion of interculturalism from the aspect of observing business relations. It emphasizes the perception of intercultural outcomes of business cooperation. In the focus were specific characteristics of Croatia and Austria, countries geographically close, but with many diversities. Methodology: The research tasks were to determine the phenomena of business intercultural interaction, obstacles in intercultural communication and the dimensions of cultural values ​​according to Hofstede. Respondents’ attitudes were examined by a survey containing 18 statements. The respondents had experience in Croatian-Austrian intercultural business relations. Three hypotheses were formulated following the idea that even though the two countries share a part of history and have built rich cooperation, there are significant differences that may be of importance for business communication. Results: The first hypothesis suggested higher business formality in the Austrian culture, whereas results show that the attitude towards formality is equal. The Croatian culture lacks intercultural experience, which makes it less adaptable. Equality in gender relations was confirmed. These limitations mostly apply to a small sample showing small differences as it is a preliminary study. Conclusion: The research provides a foundation for a broader and deeper survey that will provide guidelines for understanding intercultural communication and its rules.


Author(s):  
Xiaochi Zhang

Dream is usually a beautiful or wonderful thing, and often begins from the pursuit of beautiful or wonderful thing and the desire for happiness from poverty or suffering. The Chinese Dream and the American Dream have their own different cultural connotations especially under the influence of their own cultural values. Therefore, the author tries to compare the Chinese Dream with the American Dream from an intercultural perspective, discusses the cultural connotations of the different two dreams and focuses on the comparative analysis on the different intercultural values of the different two dreams, so as to deeply understand the Chinese Dream and American Dream from its history, culture, and its cultural values.


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