Romanticism and The Consumer Ethic: Intimations of a Weber-Style Thesis

1983 ◽  
Vol 44 (4) ◽  
pp. 279 ◽  
Author(s):  
Colin Campbell
Keyword(s):  
Consumer Ethic

4. The new mass culture, 1900–1945

2018 ◽  
pp. 63-83
Author(s):  
Eric Avila
Keyword(s):  
Twentieth Century ◽  
Mass Culture ◽  
Cultural Landscape ◽  
Leisure Time ◽  
American Culture ◽  
New Technologies ◽  
Men And Women ◽  
Advertising Industry ◽  
Consumer Ethic ◽  
New Consumer

A profound shift was underway in American culture at the turn of the twentieth century—a shift away from the Victorian ideals of the industrial era and toward a new set of values structured by a corporatizing economy. “The new mass culture, 1900–1945” describes how as an overflow of manufactured goods spilled outward from industrial centers, a new consumer ethic, pushed by a burgeoning advertising industry, exhorted men and women to indulge their growing spending power and leisure time. The early twentieth century witnessed the birth of a new mass culture, based on the new technologies of sight and sound. Cinema, advertising, and radio dominated this new cultural landscape.

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