Southwest Conference

Sudie L. Williams

doi:10.2307/3382788

Southwest Conference

Music Supervisors Journal ◽

10.2307/3382788 ◽

1928 ◽

Vol 14 (4) ◽

pp. 65-85

Author(s):

Sudie L. Williams

Keyword(s):

Southwest Conference

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SELECTED ABSTRACTS FROM THE 1985 SOUTHWEST CONFERENCE ON OPTICS ALBUQUERQUE, NEW MEXICO

Laser Medicine and Surgery News and Advances ◽

10.1089/lms.1985.3.2.25c ◽

1985 ◽

Vol 3 (2) ◽

pp. 25-27

Keyword(s):

New Mexico ◽

Southwest Conference

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Southwest Conference

Music Supervisors Journal ◽

10.1177/002743212801500113 ◽

1928 ◽

Vol 15 (1) ◽

pp. 63-63

Author(s):

John C. Kendel

Keyword(s):

Southwest Conference

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Working in an Ever-Changing Environment

Changing the Game ◽

10.5810/kentucky/9780813179551.003.0007 ◽

2020 ◽

pp. 95-112

Author(s):

Jim Host ◽

Eric A. Moyen

Keyword(s):

Federal Government ◽

College Athletics ◽

Athletic Directors ◽

Supreme Court Decision ◽

University Of Kentucky ◽

Name Change ◽

University Of Texas ◽

Board Of Regents ◽

Southwest Conference ◽

The University

Host lost the broadcast rights for University of Kentucky sports in 1980, so he turned his attention to other ventures. He met with the athletic directors of the Southwest Conference (including Frank Broyles and Darrell Royal), and by the end of the meeting, they had asked Host’s company to operate the SWC Radio Network. The SWC Network was a resounding success, but Texas A&M football coach Jackie Sherrill led a successful campaign to end the network, allowing the larger universities in the conference to keep more broadcasting revenue. Host then signed a deal with athletic director DeLoss Dodds to control the broadcast and media rights for the University of Texas, and he rapidly expanded the commercial appeal of Texas athletics. Host continued to work with the NCAA and the NTBA. The NCAA struggled for control of college athletics with the College Football Association, which resulted in the 1984 Supreme Court decision in NCAA v. Board of Regents. The NTBA faced deregulation by the federal government, which resulted in a name change to the National Tour Association, larger membership in the organization, and increased revenue.

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