The Measurement of Musical Tone

TO WHAT EXTENT DO MUSIC and language share neural mechanisms for processing pitch patterns? Musical tone-deafness (amusia) provides important evidence on this question. Amusics have problems with musical melody perception, yet early work suggested that they had no problems with the perception of speech intonation (Ayotte, Peretz, & Hyde, 2002). However, here we show that about 30% of amusics from independent studies (British and French-Canadian) have difficulty discriminating a statement from a question on the basis of a final pitch fall or rise. This suggests that pitch direction perception deficits in amusia (known from previous psychophysical work) can extend to speech. For British amusics, the direction deficit is related to the rate of change of the final pitch glide in statements/ questions, with increased discrimination difficulty when rates are relatively slow. These findings suggest that amusia provides a useful window on the neural relations between melodic processing in language and music.

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Nonlinear function generation apparatus, and musical tone synthesis apparatus utilizing the same

The Journal of the Acoustical Society of America ◽

10.1121/1.405506 ◽

1993 ◽

Vol 93 (2) ◽

pp. 1220-1220

Author(s):

Toshifumi Kunimoto

Keyword(s):

Nonlinear Function ◽

Function Generation ◽

Musical Tone

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Music and Its Familiarity Affection on Audience Decision Making

Jurnal The Messenger ◽

10.26623/themessenger.v11i1.817 ◽

2019 ◽

Vol 11 (1A) ◽

pp. 70

Author(s):

Syazwani Mahsal Khan ◽

Assoc. Prof. Dr. Norsiah Abdul Hamid ◽

Dr. Sabrina Mohd Rashid

Keyword(s):

Decision Making ◽

Thematic Analysis ◽

Elaboration Likelihood Model ◽

Elaboration Likelihood ◽

Snowball Sampling ◽

Advertising Industry ◽

Depth Interview ◽

Musical Tone ◽

Likelihood Model ◽

Study Repetition

This article discuss a problem regarding the lack of using familiar music and its effect on audience decision making to buy advertised products or services. This study is to help the experts to maintain young audience focus while selling their products or services more effective using the familiar music in the advertisement content. The utilization method used for this study was in-depth interview, involved with ten informants which covered experts from academicians, advertising practitioners and musicians. It based on snowball sampling, because not all these experts have the knowledge on this issue. The Elaboration Likelihood Model was applied to show the process of decision making. Thematic analysis used to analyze two themes emerged from this study; Repetition of Musical Tone as Remembrance. This study may provide contribution in terms of ideas for music and advertising industry producing familiar catchy musical sound for their purpose.

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