Proceedings of the Sawtooth Software Conference on Perceptual Mapping, Conjoint Analysis, and Computer Interviewing

1989 ◽  
Vol 26 (2) ◽  
pp. 250
Author(s):  
Gerald Album
Keyword(s):  
Conjoint Analysis ◽  
Perceptual Mapping ◽  
Sawtooth Software

scholarly journals All aboard the corporate socially and environmentally responsible cruise ship

2017 ◽  
Vol 9 (1) ◽  
pp. 31-43 ◽  
Author(s):  
Sheree-Ann Adams ◽  
Xavier Font ◽  
Davina Stanford
Keyword(s):  
Conjoint Analysis ◽  
Consumer Preferences ◽  
Hierarchical Bayes ◽  
Lifestyle Changes ◽  
Bayes Estimation ◽  
Content Type ◽  
Price Duration ◽  
First Time ◽  
Sawtooth Software ◽  
Policies And Practices

Purpose The purpose of the study was to examine the relative importance of corporate social and environmental responsibility (CSER) in comparison to standard, price, duration, destination, brand and disruption using choice-based conjoint analysis (CBC). Design/methodology/approach CBC was used as the data collection survey technique, and counts analysis for preference and hierarchical Bayes estimation (HB) for importance levels data analysis methods, from Sawtooth Software Inc. Findings Results show that 2:1 Royal Caribbean Cruise Line cruise consumers prefer companies with CSER policies and practices. However, their actual product choice selection of cruise package attributes revealed that consumers overall placed less importance on CSER when choosing cruises. Experienced consumers were more brand image-conscious than those new to cruising, and consumers who were less price-sensitive were most willing to choose companies with CSER policies and practices. Research limitations/implications The information provided is specifically on “what” cruise consumer preferences and importance attributes are but does not explicitly explain “why” the respondents made the choices they did. This was at the time a limitation of the software used to conduct the study. Practical implications The Conjoint Analysis CBC Sawtooth Software pre-2014 version choice simulators do not facilitate questions that provide answers as to “why” respondents make the choices they do in the market simulations. Social implications The knowledge contribution is of value to both academia and industry, as the quantitative statistical data on the cruise consumers’ choice preferences are of value in understanding and identifying solutions/approaches towards “opening the bottleneck” that exists between private sector sustainable development practices and consumer lifestyle changes. Originality/value This was the first time that CBC/HB was applied within academia to examine the cruise consumers’ choice preferences in a UK context and also the first time that CSER was applied as a direct variable in a cruise package to determine the preference and important values of a brand in a consumer behaviour decision-making context.

Applications of Conjoint Analysis in Industrial-Organizational Psychology

2006 ◽  
Author(s):  
Robert D. Pritchard ◽  
Melissa J. Sargent ◽  
Deborah DiazGranados ◽  
Neal W. Schmitt
Keyword(s):  
Conjoint Analysis ◽  
Organizational Psychology ◽  
Industrial Organizational Psychology

CONJOINT ANALYSIS VS PREFERENCE ANALYSIS: A COMPARISON

1987 ◽  
Vol 60 (3c) ◽  
pp. 1063-1068
Author(s):  
THOMAS R. SCHORP ◽  
H. LEE MEADOW
Keyword(s):  
Conjoint Analysis ◽  
Preference Analysis

Investigating user preferences in night bus lines operation using Conjoint Analysis in the city of Thessaloniki, Greece

2020 ◽  
Author(s):  
Dimitrios Nalmpantis ◽  
Dimitra Giannaka ◽  
Stavros Malliaris ◽  
Evangelos Genitsaris ◽  
Ioannis Karagiotas ◽  
...  
Keyword(s):  
Conjoint Analysis ◽  
User Preferences ◽  
The City

Consumers' Usage and Attitudes Towards Smartphone using Conjoint Analysis.

2019 ◽  
Vol 4 (3) ◽  
pp. 64-72
Author(s):  
Castaño, Mary Caroline N.
Keyword(s):  
Conjoint Analysis ◽  
Pearson Correlation ◽  
The Philippines ◽  
Holistic View ◽  
Actual Usage ◽  
Quality Patient Care ◽  
Depth Analysis ◽  
Government Hospitals ◽  
Policy Direction ◽  
The Given

ABSTRACT The entry of smartphones into our lives is due to two primary reasons – the rapid advancement in technology and R & D, making present technology redundant within weeks and the drastic drop in prices of smartphones which occur weekly or monthly. The objectives of this paper are: (1) To provide a more holistic view of smartphone users' preference (2) To have depth analysis on how consumers put a premium on various smartphone features application and tools (3) To understand how prospective customers appreciate the good features of the product. Three statistical tools were used: Frequency Distribution to get the profile of the respondent's actual usage of smartphones and attitudes of consumers, Pearson Correlation, and Conjoint analysis, which was used to analyze the preference of the respondents on smartphone attributes. This study showed a moderately fit conjoint model, Pearson R =.742, p<.05, Kendall's Tau was .333, p<.05 and .333, p< .05 for the holdouts. From the given set of attributes, price (47.11%) is the most important, followed by the SIM card slot (19.05%), and the phone plan (9.14%). This paper is the first study done in the Philippines about the usage, attitudes of consumers towards smartphones using conjoint analysis. The analysis would help companies to understand what aspects of their products are essential and irrelevant. Companies will act upon a certain aspect to ensure higher profitability. Type of Paper: Empirical Keywords: local government hospitals; Philippines; policy direction; quality patient care

Sign in / Sign up

Export Citation Format

Share Document