The Influence of Message Framing and Issue Involvement

1990 ◽  
Vol 27 (3) ◽  
pp. 361 ◽  
Author(s):  
Durairaj Maheswaran ◽  
Joan Meyers-Levy
Keyword(s):  
Message Framing ◽  
Issue Involvement

The Relative Persuasive Effect of Gain- versus Loss-Framed Messages: Exploring the Moderating Role of the Desirability of End-States

2007 ◽  
Vol 84 (3) ◽  
pp. 509-524 ◽  
Author(s):  
Xiaoli Nan
Keyword(s):  
Message Framing ◽  
The Other ◽  
Persuasive Message ◽  
Issue Involvement ◽  
Moderating Role ◽  
Persuasive Effect

A persuasive message can focus on either the advantages of compliance (i.e., gain-framed) or the disadvantages of non-compliance (i.e., loss-framed). Previous findings regarding the relative persuasive effect of gain- versus loss-framed messages have been largely inconsistent. This research suggests that there exist two distinct operationalizations of message framing, with one involving desirable end-states and the other involving undesirable end-states. Through two experiments, this research demonstrates that the desirability of end-states has a systematic impact on the relative persuasiveness of gain- versus loss-framed messages and that the nature of such impact is further dependent upon the audience's issue involvement.

Interactive effects of dispositional empathic concern and message framing on international relief campaigns

2017 ◽  
Vol 45 (8) ◽  
pp. 1281-1292 ◽  
Author(s):  
Seungjo Lee ◽  
Jaehee Cho
Keyword(s):  
Interaction Effect ◽  
Message Framing ◽  
Helping Behavior ◽  
Empathic Concern ◽  
Interactive Effects ◽  
Issue Involvement ◽  
Child Hunger ◽  
Emotional Concern ◽  
Loss Framing ◽  
International Relief

We investigated the interactive effects of dispositional empathic concern (DEC), which occurs when a person feels emotional concern about others in need, and message framing (gain vs. loss), which is used to persuade people to engage in helping behavior, on international relief campaigns. Participants were 161 university students who completed measures of DEC, issue involvement, and their previously held attitude toward international relief activities at the first stage. After 7–10 days they read a stimulus framing message focused on international relief campaigns against child hunger, and then rated message attitudes, intention to support children in need, and perceived manipulation intent. Results showed that there was an interaction effect between DEC and framing on responses to messages advocating international relief activities. Further, this interaction was mainly the result of gain, rather than loss, framing, with more favorable responses elicited from individuals with greater DEC.

scholarly journals Improving the Effectiveness of Anti-Piracy Educational Deterrence Efforts: The Role of Message Frame, Issue Involvement, Risk Perception, and Message Evidence on Perceived Message Effectiveness

2020 ◽  
Vol 16 (3) ◽  
pp. 298-319
Author(s):  
Bong Keun Jeong ◽  
Tom Yoon ◽  
Sarah S. Khan
Keyword(s):  
Risk Perception ◽  
Message Framing ◽  
Low Risk ◽  
Anecdotal Evidence ◽  
Perceived Effectiveness ◽  
Message Effectiveness ◽  
Issue Involvement ◽  
Message Frame ◽  
Campaign Message

The objective of this study is to explore methods to improve the effectiveness of anti-piracy educational deterrence efforts. We studied the effects of message framing (positive vs. negative), issue involvement (high vs. low), risk perception (high vs. low), and message evidence (anecdotal vs. statistical) on the perceived effectiveness of an anti-piracy campaign message. Our experimental results suggest that message frame alone does not have an impact on perceived message effectiveness. However, the effect of message framing is moderated by issue involvement, risk perception, and message evidence. Specifically, a positively framed message is more effective for individuals with low issue involvement, high perceived piracy risk, and who are exposed to anecdotal evidence. In contrast, a negatively framed message is more effective for individuals with high involvement, low risk, and who are exposed to statistical evidence.

The Influence of Message Framing and Issue Involvement

1990 ◽  
Vol 27 (3) ◽  
pp. 361-367 ◽  
Author(s):  
Durairaj Maheswaran ◽  
Joan Meyers-Levy
Keyword(s):  
Message Framing ◽  
Issue Involvement
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