Integrating Compositional and Decompositional Analyses to Represent the Intervening Role of Perceptions in Evaluative Judgments

1981 ◽  
Vol 18 (1) ◽  
pp. 13 ◽  
Author(s):  
Morris B. Holbrook
Keyword(s):  
Evaluative Judgments

The Role of Prior Message Context in Evaluative Judgments of High- and Low-Diversity Messages

1977 ◽  
Vol 20 (4) ◽  
pp. 295-307 ◽  
Author(s):  
James J. Bradac ◽  
Robert A. Davies ◽  
John A. Courtright
Keyword(s):  
Evaluative Judgments ◽  
Low Diversity

Assessing the Role of Contingency Awareness in Attitudinal Conditioning with Implications for Advertising Research

1989 ◽  
Vol 26 (1) ◽  
pp. 30-43 ◽  
Author(s):  
Chris T. Allen ◽  
Chris A. Janiszewski
Keyword(s):  
Cognitive Processes ◽  
Theory Development ◽  
Basic Mechanism ◽  
Contingency Learning ◽  
Television Commercials ◽  
Conditioning Procedure ◽  
Contingency Awareness ◽  
Evaluative Judgments ◽  
Post Hoc

The authors investigate a basic mechanism for shaping attitudes that has largely been ignored by empirical researchers in the marketing discipline. Two experiments are reported in which traditional Pavlovian procedures are merged with a view of conditioning that encourages theorizing about attendant cognitive processes. The data indicate that contingency learning or awareness may be a requirement for successful attitudinal conditioning. Contingency awareness entails conscious recognition of the relational pattern between the conditioned and unconditioned stimuli used in a conditioning procedure. In experiment 1, the conditioning procedure affected the evaluative judgments of subjects who were classified ( post hoc) as contingency aware. In experiment 2, instructions that promoted contingency learning as part of the procedure again influenced participants’ attitude judgments. Implications are offered for theory development and for constructing advertisements to foster attitudinal conditioning. Specific suggestions for further research on how one might structure television commercials to foster contingency learning also are presented.

Integrating Compositional and Decompositional Analyses to Represent the Intervening Role of Perceptions in Evaluative Judgments

1981 ◽  
Vol 18 (1) ◽  
pp. 13-28 ◽  
Author(s):  
Morris B. Holbrook
Keyword(s):  
Conjoint Analysis ◽  
Integrative Approach ◽  
Stage Model ◽  
Evaluative Judgment ◽  
Evaluative Judgments ◽  
Product Features ◽  
Decompositional Analysis ◽  
Relationship Of ◽  
Aesthetic Preferences

In the study of preference formation, compositional methods (e.g., linear compensatory attitude models) and decompositional techniques (e.g., conjoint analysis) have developed along relatively separate paths. The author attempts to integrate these two approaches via a two-stage model of evaluative judgment whose testing incorporates aspects of both analytic procedures. Specifically, the overall effect of objective product features on affect is broken down into a compositional relationship of affect to perceptions (i.e., attitude structure) and a decompositional analysis of the dependence of perceptions on product features (i.e., psychophysical relations). The approach is illustrated by a study of aesthetic preferences among piano performances differing in four factorially arrayed musical features (tempo, rhythm, dynamics, and phrasing). An integration of decompositional and compositional methods generates a summary path-analytic diagram that clearly represents the process wherein objective product features shape perceptions which, in turn, determine affect. This integrative approach appears to be applicable in several marketing contexts.

scholarly journals The role of working memory capacity in evaluative judgments of liking and beauty

2021 ◽  
pp. 1-9
Author(s):  
Jiajia Che ◽  
Xiaolei Sun ◽  
Martin Skov ◽  
Oshin Vartanian ◽  
Jaume Rosselló ◽  
...  
Keyword(s):  
Working Memory ◽  
Working Memory Capacity ◽  
Memory Capacity ◽  
Evaluative Judgments

scholarly journals The role of working memory capacity in evaluative judgments of liking and beauty

2021 ◽  
Author(s):  
Jiajia Che ◽  
Xiaolei Sun ◽  
Martin Skov ◽  
Oshin Vartanian ◽  
Jaume Rossello ◽  
...  
Keyword(s):  
Working Memory ◽  
Individual Differences ◽  
Cognitive Processes ◽  
Visual Art ◽  
Working Memory Capacity ◽  
Memory Task ◽  
Memory Capacity ◽  
Evaluative Judgments ◽  
Memory Resources

Judgments of liking and beauty appear to be expressions of a common hedonic state, but they differ in how they engage cognitive processes. We hypothesized that beauty judgments place greater demands on limited executive resources than judgments of liking. We tested this hypothesis by asking two groups of participants to judge works of visual art for their beauty or liking while having to remember the location of 1, 3, or 5 dots in a 4 by 4 matrix. We also examined the effect of individual differences in working memory capacity. Our results show that holding information about the location of the dots in working memory delayed judgments of beauty but not of liking. Also, the greater participants’ working memory capacity, the faster they completed the working memory task when judging liking, but not when judging beauty. Our study provides evidence that judging beauty draws more on working memory resources than judging liking.

Role of dactinomycin in the improved survival of children with Wilms' tumor

JAMA ◽  
1966 ◽  
Vol 195 (12) ◽  
pp. 1005-1009 ◽  
Author(s):  
D. J. Fernbach
Keyword(s):  
Wilms Tumor

Role of the allergist in diagnosis and management of patients with uveitis

JAMA ◽  
1966 ◽  
Vol 195 (3) ◽  
pp. 167-172 ◽  
Author(s):  
T. E. Van Metre
Keyword(s):  
Diagnosis And Management
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