scholarly journals Pre-Test-Market Evaluation of New Packaged Goods: A Model and Measurement Methodology

1978 ◽  
Vol 15 (2) ◽  
pp. 171 ◽  
Author(s):  
Alvin J. Silk ◽  
Glen L. Urban
Keyword(s):  
Packaged Goods ◽  
Measurement Methodology ◽  
Market Evaluation ◽  
Test Market

scholarly journals Pre-Test-Market Evaluation of New Packaged Goods: A Model and Measurement Methodology

1978 ◽  
Vol 15 (2) ◽  
pp. 171-191 ◽  
Author(s):  
Alvin J. Silk ◽  
Glen L. Urban
Keyword(s):  
Failure Rate ◽  
Packaged Goods ◽  
Measurement Methodology ◽  
Case Application ◽  
Market Evaluation ◽  
Test Market ◽  
Improved Methods

The substantial failure rate of new packaged goods in test markets has stimulated firms to seek improved methods of pre-test-market evaluation. A set of measurement procedures and models designed to produce estimates of the sales potential of a new packaged good before test marketing is presented. A case application of the system also is discussed.

Estimating Willingness to Pay from Survey Data: An Alternative Pre-Test-Market Evaluation Procedure

1987 ◽  
Vol 24 (4) ◽  
pp. 389-395 ◽  
Author(s):  
Trudy A. Cameron ◽  
Michelle D. James
Keyword(s):  
Maximum Likelihood ◽  
Maximum Likelihood Estimation ◽  
Market Research ◽  
Likelihood Estimation ◽  
Ordinary Least Squares ◽  
Evaluation Procedure ◽  
Estimation Technique ◽  
Least Squares Regression ◽  
Market Evaluation ◽  
Test Market

Closed-ended contingent valuation surveys are used to assess demands in hypothetical markets and recently have been applied widely to the valuation of (non-market) environmental resources. This interviewing strategy holds considerable promise for more general market research applications. The authors describe a new maximum likelihood estimation technique for use with these special data. Unlike previously used methods, the estimated models are as easy to interpret as ordinary least squares regression results and the results can be approximated accurately by packaged probit estimation routines.

scholarly journals Structure of Repeat Buying for New Packaged Goods

1980 ◽  
Vol 17 (3) ◽  
pp. 316-322 ◽  
Author(s):  
Manohar U. Kalwani ◽  
Alvin J. Silk
Keyword(s):  
Maximum Likelihood ◽  
Parameter Estimates ◽  
Packaged Goods ◽  
Empirical Tests ◽  
Test Market

Results from empirical tests of three hypotheses about the structure of repeat buying for new packaged goods are reported. Maximum likelihood parameter estimates of the underlying depth of repeat buying model are presented for four new brands. The findings support the hypotheses, which offer a foundation for pre and early test market forecasting.

The ASSESSOR Pre-Test Market Evaluation System

1983 ◽  
Vol 13 (6) ◽  
pp. 38-59 ◽  
Author(s):  
Glen L. Urban ◽  
Gerald M. Katz ◽  
Thomas E. Hatch ◽  
Alvin J. Silk
Keyword(s):  
Evaluation System ◽  
Market Evaluation ◽  
Test Market

Optical analysis of ink and other contaminants in process waters

TAPPI Journal ◽  
2012 ◽  
Vol 11 (8) ◽  
pp. 51-58
Author(s):  
ANTTI HAAPALA ◽  
MIKA KÖRKKÖ ◽  
ELISA KOIVURANTA ◽  
JOUKO NIINIMÄKI
Keyword(s):  
Optically Active ◽  
Process Water ◽  
Paper Machine ◽  
Optical Analysis ◽  
Direct Process ◽  
Active Components ◽  
Water Contaminants ◽  
Dependent Measurement ◽  
Measurement Methodology

Analysis methods developed specifically to determine the presence of ink and other optically active components in paper machine white waters or other process effluents are not available. It is generally more interest¬ing to quantify the effect of circulation water contaminants on end products. This study compares optical techniques to quantify the dirt in process water by two methods for test media preparation and measurement: direct process water filtration on a membrane foil and low-grammage sheet formation. The results show that ink content values obtained from various analyses cannot be directly compared because of fundamental issues involving test media preparation and the varied methodologies used to formulate the results, which may be based on different sets of assumptions. The use of brightness, luminosity, and reflectance and the role of scattering measurements as a part of ink content analysis are discussed, along with fine materials retention and measurement media selection. The study concludes with practical tips for case-dependent measurement methodology selection.

Automation of selected brazes' dynamic properties in high-temperatures' measurement process

2013 ◽  
Vol 18 (2-3) ◽  
pp. 33-41
Author(s):  
Dominik Sankowski ◽  
Marcin Bakala ◽  
Rafał Wojciechowski
Keyword(s):  
Surface Tension ◽  
High Temperatures ◽  
Dynamic Properties ◽  
Automatic Measurement ◽  
Measurement Methodology ◽  
Joining Process ◽  
Wetting Force ◽  
Research Grant

Abstract The good quality of several manufactured components frequently depends on solidliquid interactions existing during processing. Nowadays, the research in material engineering focuses also on modern, automatic measurement methods of joining process properties, i.a. wetting force and surface tension, which allows for quantitative determination of above mentioned parameters. In the paper, the brazes’ dynamic properties in high-temperatures’ measurement methodology and the stand for automatic determination of braze’s properties, constructed and implmented within the research grant nr KBN N N519 441 839 - An integrated platform for automatic measurement of wettability and surface tension of solders at high temperatures, are widely described

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