Perceived Risk and Consumer Decision-Making: The Case of Telephone Shopping

1964 ◽  
Vol 1 (4) ◽  
pp. 32 ◽  
Author(s):  
Donald F. Cox ◽  
Stuart U. Rich
Keyword(s):  
Decision Making ◽  
Perceived Risk ◽  
Consumer Decision Making ◽  
Consumer Decision

Understanding the Link between Consumer Decision Making Style and Perceived Risk in Online Business

2011 ◽  
Vol 204-210 ◽  
pp. 1082-1085
Author(s):  
Wei Wei Yu ◽  
Kun Feng Fu ◽  
Gao Fang Cao ◽  
Ji Hong Li ◽  
Bin Xu ◽  
...  
Keyword(s):  
Decision Making ◽  
Perceived Risk ◽  
Online Shopping ◽  
The Other ◽  
Consumer Decision Making ◽  
Consumer Decision ◽  
Daily Lives ◽  
Other Hand ◽  
Online Business ◽  
The Relationship

online shopping is becoming more and more common in our daily lives. There are many studies in this field, in which perceived risk is proved to be a very important factor when people considering online business. But the relationship between perceived risk and consumer decision making style has not been studied yet. We use SEM to find out the link between perceived risk and consumer decision making style. As a result, we found fashion and brand style can reduce perceived risk, on the other hand perfect and customary style can increase perceived risk.

Examining the Trust-Based Consumer Decision-Making Model for Online Purchases in Pakistan

2021 ◽  
Vol 11 (4) ◽  
pp. 41-62
Author(s):  
Syed Afzal Moshadi Shah ◽  
Muhammad Shujjah-Ul-Islam Jadoon ◽  
Muhammad Tahir ◽  
Jamil Anwar
Keyword(s):  
Decision Making ◽  
Perceived Risk ◽  
Purchase Intention ◽  
Structural Equation ◽  
Online Survey ◽  
Equation Modeling ◽  
Consumer Decision Making ◽  
Consumer Decision ◽  
Negatively Associated ◽  
Decision Making Model

This paper empirically examines the trust-based consumer decision-making model in the context of a collectivist country (i.e., Pakistan). The target population of the study was the general retail consumers recruited through online survey. A total of 396 valid responses were analyzed using structural equation modeling in Smart PLS. The study reports average variance extracted, composite reliability, Cronbach alpha, and path coefficients. The results confirm that trust and benefits are positively associated with purchase intention while perceived risk is negatively associated with consumer trust. The study also reports some unique findings like information quality is found positively associated with both trust and perceived risk. Also perceived privacy protection is found negatively associated with trust and positively with risk. The study lays down a foundation for subsequent studies to further explore the phenomena. The study is the first of its kind that has examined this model in Pakistan and proposes some useful theoretical, practical, and policy-making implications.

Perceived Risk and Consumer Decision-Making—The Case of Telephone Shopping

1964 ◽  
Vol 1 (4) ◽  
pp. 32-39 ◽  
Author(s):  
Donald F. Cox ◽  
Stuart U. Rich
Keyword(s):  
Decision Making ◽  
Perceived Risk ◽  
Consumer Decision Making ◽  
Consumer Decision ◽  
Degree Of Risk

Telephone shopping is in many ways the easiest and most convenient mode of shopping ever devised. Yet the majority of women surveyed did not shop by telephone during the course of a year. Why? The authors examine various determinants of telephone shopping and present data which suggest that the nature and degree of risk perceived by the consumer, and the manner in which she deals with perceived risk, are important determinants of decisions: a) whether to shop by telephone, and b) what items to buy by telephone.

Decision-making styles of restaurant deal consumers who use social commerce

2016 ◽  
Vol 28 (11) ◽  
pp. 2493-2513 ◽  
Author(s):  
Sunhee Seo ◽  
Sunjin Moon
Keyword(s):  
Decision Making ◽  
Perceived Risk ◽  
Online Survey ◽  
Social Risk ◽  
Consumer Decision Making ◽  
Social Commerce ◽  
Consumer Decision ◽  
Consumer Innovativeness ◽  
Content Type ◽  
Decision Making Styles

Purpose The purpose of this study is to segment consumers according to their decision-making styles in the context of social commerce. Additionally, the differences among consumer segments in consumer innovativeness, perceived risk, satisfaction and demographic characteristics are evaluated. Design/methodology/approach A total of 384 respondents who shopped for restaurant deals through social commerce participated in this study through an online survey. Two-step cluster analyses were used to segment social commerce consumers into groups, using their decision-making styles. Findings The results showed three types of social commerce consumers of restaurant deals: innovative brand-preferring consumers; realistic consumers; and passive consumers. Innovative brand-preferring consumers chose specific brands and showed the most innovativeness, while realistic consumers and passive consumers were price-conscious and far more cautious in purchasing restaurant deals using social commerce. Passive consumers were, in addition, confused by overchoice. All three consumer groups perceived higher risks to privacy in purchases using social commerce. Passive consumers were especially aware of the risk, while the innovative brand-preferring consumers and the realistic consumers were less concerned about risk. Consumers were especially likely to perceive economic risk, performance risk, social risk, psychological risk, privacy risk and time risk. Innovative brand-preferring consumers were more likely to be innovative and showed a higher level of satisfaction, while passive consumers showed the lowest satisfaction and the least innovativeness. Research limitations/implications This study provides additional insights on consumer decision-making styles in the context of social commerce in Korea. Practical implications Consumer decision-making styles can help restaurant managers to develop deals tailored to specific types of consumers, as well as create customized products and services. Originality/value This study is one of the very few attempts to investigate consumer decision-making styles in social commerce for restaurant deals, so it contributes to the literature on social commerce in the hospitality industry. This study shows that consumer decision-making styles are important in understanding the behavior of social commerce consumers.

scholarly journals Perceived Risk Influence on Brand Made in Ghana Consumer Decision Making towards Non-Perishable Products Category

2018 ◽  
Vol 13 (5) ◽  
pp. 137
Author(s):  
Abraham Yeboah ◽  
Vida Owusu-Prempeh ◽  
Samuel Adjei
Keyword(s):  
Decision Making ◽  
Significant Influence ◽  
Perceived Risk ◽  
Financial Risk ◽  
Perishable Products ◽  
Social Risk ◽  
Consumer Decision Making ◽  
Consumer Decision ◽  
Physical Risk ◽  
Made In

The main purpose of this research study is to explore perceived risk influence on brand made in Ghana consumer decision making towards non-perishable products category. The study is particularly positioned to advance knowledge in the theories of buyer behaviour pertaining to the purchase consumer decision model (EKB model – Engel, Kollet, Blackwell). The key variables investigated include performance risk, financial risk, physical risk, and social risk. A sample of 206 respondents was employed using convenient selection method. A self-completed 5 point Likert structured questionnaire survey was the data collection instrument used. The data collected were computed and analysed by linear regression to determine significant influence of the variables involved in this study. Overall results of the perceived risk variables showed that only performance risk was found significant influence on brand made in Ghana consumer decision making towards non-perishable products category. Among the variables that are rejected with no significant influence on brand made in Ghana decisions includes financial risk, physical risk, and social risk. It is recommended that manufacturers and policy makers develop more pragmatic and practical integrated approach supported by policy document in order to sensitise minds of consumers towards brand made in Ghana.

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