New Product Forecasting Using Consumer Panels

1970 ◽  
Vol 7 (2) ◽  
pp. 160 ◽  
Author(s):  
David H. Ahl
Keyword(s):  
New Product ◽  
New Product Forecasting

New Product Forecasting Using Consumer Panels

1970 ◽  
Vol 7 (2) ◽  
pp. 160-167 ◽  
Author(s):  
David H. Ahl
Keyword(s):  
New Products ◽  
New Product ◽  
Research Techniques ◽  
New Product Forecasting ◽  
Using Data

With the increased importance of bringing successful new products to the marketplace, it is critical that research techniques to provide a timely indication of progress be developed. This article discusses such a technique using data from a consumer diary panel.

Improving New-Product Forecasting at Intel Corporation

2010 ◽  
Vol 40 (5) ◽  
pp. 385-396 ◽  
Author(s):  
S. David Wu ◽  
Karl G. Kempf ◽  
Mehmet O. Atan ◽  
Berrin Aytac ◽  
Shamin A. Shirodkar ◽  
...  
Keyword(s):  
New Product ◽  
Intel Corporation ◽  
New Product Forecasting
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