scholarly journals Exploratory Analysis of Marketing Data: Trees vs. Regression

1970 ◽  
Vol 7 (4) ◽  
pp. 487 ◽  
Author(s):  
J. Scott Armstrong ◽  
James G. Andress
Keyword(s):  
Exploratory Analysis ◽  
Marketing Data ◽  
Data Trees

scholarly journals Exploratory Analysis of Marketing Data: Trees vs. Regression

1970 ◽  
Vol 7 (4) ◽  
pp. 487-492 ◽  
Author(s):  
J. Scott Armstrong ◽  
James G. Andress
Keyword(s):  
Exploratory Analysis ◽  
Gas Stations ◽  
Regression Approach ◽  
Marketing Data ◽  
Statistical Sense ◽  
Tree Approach ◽  
Data Trees

Two models were developed to predict the average weekly volume for 3,000 gas stations. The model derived from a tree approach was found to be superior to that from a regression approach. The superiority of trees was significant in both a practical and a statistical sense.

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