This is a case of enterprise investing in a specific technology to improve the way its employees communicate and transact business with their customers. The company involved was Prudential Fox Roach/Trident (PFRT) realtors, an independently owned and operated member of the Prudential Real Estate Affiliate, Inc. PFRT is the fourth-largest provider of real estate services in the U.S., with nearly $16 billion in annual sales. The company operates 70 offices in the Pennsylvania, Delaware, and New Jersey area; there are 900 employees. Prudential Fox & Roach/Trident also contracts with more than 3,300 independent sales agents who work on commission. These agents were the focus of the technology investment.