Fifty Years of Marketing in Retrospect. By Paul D. Converse. Austin, Texas, Bureau of Business Research, University of Texas, 1959. Pp. 104. $1.50.

1960 ◽  
Vol 34 (3) ◽  
pp. 389-390
Author(s):  
Kenneth H. Myers
Keyword(s):  
Research University ◽  
Business Research ◽  
University Of Texas

Managing a Major Curriculum Reform Effort in a Large Research University

2003 ◽  
Author(s):  
Philip S. Schmidt ◽  
Joseph J. Beaman
Keyword(s):  
Program Evaluation ◽  
Curriculum Reform ◽  
Research University ◽  
Undergraduate Curriculum ◽  
Reform Effort ◽  
University Of Texas ◽  
Engineering Theory ◽  
The University ◽  
Large Research ◽  
Management Issues

This paper describes a substantive undergraduate curriculum reform effort being undertaken over a five year period at the University of Texas at Austin, with special consideration to the management issues that are being addressed. The initiative, called Project PROCEED (for Project-Centered Education), grew out of a desire to strengthen our student’s understanding of fundamental engineering theory by continuously tying it to tangible objects and systems, to strengthen our Department’s connections with its industrial stakeholders by actively involving them in the development and delivery of curriculum content, and to provide our students with a broad range of team-based experiences which will better prepare them for growth and leadership in the corporate and professional world. The rationale for PROCEED and key program elements are described. Management issues, such as logistics, promoting faculty and student buy-in, financing, industrial interaction, and program evaluation are discussed.

The Selection and Implementation of a Web Course Tool at the University of Texas at Austin

2011 ◽  
pp. 66-74
Author(s):  
Mark Lowry Decker ◽  
Morrie Schulman ◽  
Christopher Blandy
Keyword(s):  
Teaching And Learning ◽  
Research University ◽  
Lessons Learned ◽  
Instructional Technologies ◽  
University Of Texas ◽  
Academic Computing ◽  
Parent Organization ◽  
Web Course ◽  
Technology Services ◽  
The University

For the past 10 years, the University of Texas at Austin has pursued the goal of integrating information technology into instruction. Through the Center for Instructional Technologies and its parent organization, Academic Computing and Instructional Technology Services, the University has recently developed a centralized approach to Web course development by selecting and implementing a tool for voluntary use by the faculty. This case study illustrates some of the challenges encountered and the lessons learned in initiating such a plan, given the institutional and personnel constraints of a large, historically decentralized research university. Educators from universities of all sizes realize that technological change has created a new reality for higher education both by intensifying the need for ongoing education and training and by creating tools that have changed the teaching and learning process. This study indicates that a small staff, even without overt institutional support, can have a large impact on this process by choosing an appropriate tool, actively promoting it, and conducting effective training.

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