Multiple Routes for Social Influence: The Role of Compliance, Internalization, and Social Identity

2002 ◽  
Vol 65 (3) ◽  
pp. 226 ◽  
Author(s):  
Richard P. Bagozzi ◽  
Kyu-Hyun Lee
Keyword(s):  
Social Identity ◽  
Social Influence ◽  
Multiple Routes

Compensation and consistency effects in proenvironmental behaviour: The moderating role of majority and minority support for proenvironmental values

2017 ◽  
Vol 21 (3) ◽  
pp. 403-421 ◽  
Author(s):  
Fanny Lalot ◽  
Juan Manuel Falomir-Pichastor ◽  
Alain Quiamzade
Keyword(s):  
Climate Change ◽  
Social Identity ◽  
Social Influence ◽  
Behaviour Change ◽  
Change Strategies ◽  
Intention To Adopt ◽  
Consistency Effect ◽  
Moderating Role ◽  
Consistency Effects

Western citizens perceive human behaviour as a significant cause of climate change and increasingly adopt proenvironmental behaviours. However, such positively connoted behaviours can either increase (consistency) or decrease (compensation) the probability that one acts in a similar way in the future. Drawing from social influence and social identity literatures, we propose that numerical support for proenvironmental values (majority vs. minority) moderates the effect of past behaviour on intention to adopt proenvironmental behaviour. Across three studies ( N = 500), past behaviour, either measured (Study 1) or manipulated (Studies 2 and 3) interacted with numerical support, manipulated (Studies 1 and 2) or measured (Study 3), to predict proenvironmental intention and behaviour. Results showed that majority support results in balancing dynamics, whereas minority support results in a consistency effect. These findings highlight the importance of the normative context for proenvironmental behaviour adoption and offer leads for developing behaviour change strategies.

The Implications of Social Influence Theory on Continuance Intention for Social Networking Among Chinese University Students

2016 ◽  
Vol 28 (4) ◽  
pp. 55-72 ◽  
Author(s):  
Xuan Xiao ◽  
Tienan Wang
Keyword(s):  
Social Identity ◽  
University Students ◽  
Social Influence ◽  
Social Networking ◽  
Peer Effects ◽  
Subjective Norms ◽  
Continuance Intention ◽  
Social Influence Theory ◽  
Chinese University

A better understanding of users' continuance intention towards social networking services (SNSs) gives SNS providers greater insight to reducing turnover rate of their users. Drawing on social influence theory, this study develops a theoretical model to investigate users' continuance intention towards SNSs within the context of China. Specifically, this model examines how sociability and social overload mediate the impact of subjective norms, peer effects and social identity on continuance intention. Data of 286 Chinese university students were collected through an online questionnaire and analyzed by the partial least square method. Results reveal that although subjective norms have an insignificant impact on continuance intention, both peer effects and social identity positively impact continuance intention, and their impacts are partially mediated by sociability and social overload. The findings highlight the importance of peer effects and social identity, the positive role of sociability and the negative role of social overload in determining continuance intention.

THE ROLE OF SOCIAL IDENTITY, GROUP NORM, SOCIAL INFLUENCE ADOPTING SOCIAL MEDIA FOR SHOPPING

2014 ◽  
Author(s):  
Seungsin Lee ◽  
◽  
Younghee Lee ◽  
Eunjung Lee ◽  
Jungkun Park
Keyword(s):  
Social Media ◽  
Social Identity ◽  
Social Influence ◽  
Group Norm ◽  
Identity Group

Advertising in online social networks: the role of perceived enjoyment and social influence

2014 ◽  
Vol 8 (3) ◽  
pp. 245-263 ◽  
Author(s):  
Ana Maria Soares ◽  
José Carlos Pinho
Keyword(s):  
Social Networks ◽  
Social Identity ◽  
Social Influence ◽  
Online Social Networks ◽  
Positive Impact ◽  
Computer Mediated Communication ◽  
Content Type ◽  
Perceived Enjoyment ◽  
The Impact

Purpose – The purpose of this study is to analyse the impact of perceived enjoyment in advertising response in online social networks (OSN). The authors propose and test a structural model explaining response to OSN advertisements embracing perceived enjoyment, social influence and advertising-related variables. Design/methodology/approach – Data were gathered through the application of a structured questionnaire to a sample of 126 students of the same scientific area (marketing and communication studies). Findings – The results validate the proposed model and support nine out of ten hypotheses. The study supports the role of perceived enjoyment as a predictor of both social identity and group norms. Furthermore, social identity and group intention have a positive impact on perceived advertisement relevance. Finally, group intention towards advertisements and perceived advertisement relevance have a positive impact on perceived advertisement value, which in turn impacts positively on response to OSN advertisements. Research limitations/implications – The main limitation relates to the fact that the study mainly covered a population aged between 18-35 years old. Despite its relevance as a segment of OSN users, some caution needs to be taken in generalizing findings to a broader population. Practical implications – These results provide important indications for firms aiming at fully exploiting the computer-mediated communication of OSNs. Specifically, we confirm the role of perceived enjoyment in reinforcing group dynamics and shaping group intentions towards advertising. Originality/value – The main contribution of this study lies in the focus on perceived enjoyment as a predicting variable of social influence and advertising variables, thus impacting response to OSN advertisements.

An Actor-Target Model of Social Influence in Negotiation: Testing the Role of Power and Culture

2012 ◽  
Author(s):  
Wendi Adair ◽  
Christine Klamert ◽  
Thiam Phouthonephackdy ◽  
Huadong Yang
Keyword(s):  
Social Influence ◽  
Target Model

Children’s Lives and Deaths in Merovingian Gaul

2020 ◽  
pp. 185-213
Author(s):  
Émilie Perez
Keyword(s):  
Social Identity ◽  
Age Groups ◽  
New Method ◽  
Recent Analysis ◽  
Age And Gender ◽  
The Past ◽  
And Gender ◽  
Grave Goods

The role of children in Merovingian society has long been downplayed, and the study of their graves and bones has long been neglected. However, during the past fifteen years, archaeologists have shown growing interest in the place of children in Merovingian society. Nonetheless, this research has not been without challenges linked to the nature of the biological and material remains. Recent analysis of 315 children’s graves from four Merovingian cemeteries in northern Gaul (sixth to seventh centuries) allows us to understand the modalities of burial ritual for children. A new method for classifying children into social age groups shows that the type, quality, quantity, and diversity of grave goods were directly correlated with the age of the deceased. They increased from the age of eight and particularly around the time of puberty. This study discusses the role of age and gender in the construction and expression of social identity during childhood in the Merovingian period.

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