HOW RELEVANT IS UNIVERSITY-BASED RESEARCH TO PRIVATE HIGH-TECHNOLOGY FIRMS? A UNITED STATES-JAPAN COMPARISON.

2001 ◽  
Vol 44 (2) ◽  
pp. 432-440 ◽  
Author(s):  
J. W. Spencer
1987 ◽  
Vol 40 (3) ◽  
pp. 373-391
Author(s):  
JOSEPH J. CORDES ◽  
HARRY S. WATSON ◽  
J. SCOTT HAUGER

2002 ◽  
Vol 66 (3) ◽  
pp. 61-81 ◽  
Author(s):  
Kwaku Atuahene-Gima ◽  
Haiyang Li

There is a strong normative bias toward the inherent value of trust among both marketing researchers and practitioners. Yet there is little empirical evidence of a positive impact of trust on performance. Indeed, scholars suggest that the sources of trust may provide opportunities for its abuse. Following this line of thinking, the authors investigate the dual roles of sales controls and supervisor behaviors as antecedents of salespeople's belief in the benevolence of the supervisor (i.e., supervisee trust). The authors then examine these antecedents as moderators of the relationship between supervisee trust and sales performance in the context of selling new products. Data on field salespeople from high-technology firms in China and the United States suggest that factors such as supervisor accessibility engender supervisee trust but do not necessarily enhance its impact on sales performance. In the Chinese sample, supervisee trust enhances sales performance when output control is adopted, when the supervisor has a higher level of achievement orientation style, and when the salesperson has higher role ambiguity. Furthermore, the results suggest that the supervisee trust–sales performance relationship is negative when supervisor accessibility is high. With the exception of achievement orientation and supervisor accessibility, these effects are negative or nonexistent in the U.S. sample. The authors discuss theoretical and practical implications of the study's findings.


Sign in / Sign up

Export Citation Format

Share Document