As Asia and Europe raced toward another catastrophic world war, the
Japanese government engaged Nippon Kōbō, its de-facto state propaganda
machine, to reinforce America’s love affair with all things Japanese at the
1939-1940 New York World’s Fair. The temple-like national pavilion set
amidst an extensive garden celebrated the strong diplomatic and trade
relationship between the two countries, while highlighting the ‘softer’
and more feminine side of Japan through displays featuring attractive,
kimono-clad women engaged in silk production, ikebana floral arranging,
and the ubiquitous ‘tea ceremony.’ The reception given to the genderbending
performing arts company, Takarazuka in May, 1939, suggests
Americans were unwilling to change their perception of Japan as the
land of cherry blossoms and willowy maidens.