'Taste Kerrygold, Experience Ireland': An Ethnological Perspective on Food Marketing

Béaloideas ◽  
2004 ◽  
Vol 72 ◽  
pp. 61 ◽  
Author(s):  
Patricia Lysaght
Keyword(s):  
Food Marketing

Positive Food Marketing

2013 ◽  
Vol 74 (1) ◽  
pp. 15-21
Author(s):  
Dawna Royall
Keyword(s):  
Food Marketing

scholarly journals Twitch user perceptions, attitudes and behaviours in relation to food and beverage marketing on Twitch compared with YouTube

2021 ◽  
Vol 10 ◽  
Author(s):  
Catherine C. Pollack ◽  
Diane Gilbert-Diamond ◽  
Jennifer A. Emond ◽  
Alec Eschholz ◽  
Rebecca K. Evans ◽  
...  
Keyword(s):  
Social Media ◽  
Negative Emotions ◽  
Food Marketing ◽  
Advertising Effectiveness ◽  
Chat Rooms ◽  
User Perceptions ◽  
Future Studies ◽  
Food And Beverage

Abstract Influencer marketing may be amplified on livestreaming platforms (e.g., Twitch) compared with asynchronous social media (e.g., YouTube). However, food and beverage marketing on Twitch has not been evaluated at a user level. The present study aimed to compare users’ self-reported exposure to food marketing and associated attitudes, consumption and purchasing behaviours on Twitch compared with YouTube. A survey administered via social media was completed by 621 Twitch users (90 % male, 64 % white, 69 % under 25 years old). Of respondents, 72 % recalled observing at least one food or beverage advertisement on Twitch. There were significant differences in the recall of specific brands advertised on Twitch (P < 0⋅01). After observing advertised products, 14 % reported craving the product and 8 % reported purchasing one. In chat rooms, 56 % observed conversations related to food and 25 % participated in such conversations. There were significant differences in the number of users who consumed various products while watching Twitch (P < 0⋅01). Of users who frequented YouTube (n 273), 65 % reported negative emotions when encountering advertising on YouTube compared with 40 % on Twitch (P < 0⋅01). A higher proportion felt Twitch's advertising primarily supported content creators (79 v. 54 %, P < 0⋅01), while a higher proportion felt that YouTube's advertising primarily supported the platform (49 v. 66 %, P < 0⋅01). The findings support that food marketing exposures on Twitch are noticeable, less bothersome to users and influence consumption and purchasing behaviours. Future studies are needed to examine how the livestreaming environment may enhance advertising effectiveness relative to asynchronous platforms.

Food marketing

1986 ◽  
Vol 5 (2) ◽  
pp. 103-104
Author(s):  
Brian Francis
Keyword(s):  
Food Marketing

World food marketing systems

Food Policy ◽  
1987 ◽  
Vol 12 (4) ◽  
pp. 401-402
Author(s):  
L.D. Smith
Keyword(s):  
Food Marketing ◽  
World Food ◽  
Marketing Systems

Fighting back: Can counter-advertising minimise the effects of unhealthy food marketing on pre-adolescent children?

2013 ◽  
Vol 7 ◽  
pp. e8-e9
Author(s):  
Helen Dixon ◽  
Maree Scully ◽  
Bridget Kelly ◽  
Kathy Chapman ◽  
Robert Donovan ◽  
...  
Keyword(s):  
Food Marketing ◽  
Unhealthy Food
Sign in / Sign up

Export Citation Format

Share Document