Variability in the Affective Judgment

1938 ◽  
Vol 51 (3) ◽  
pp. 507 ◽  
Author(s):  
William A. Hunt ◽  
Jane Flannery
Keyword(s):  
1998 ◽  
Vol 16 (2) ◽  
pp. 97-113 ◽  
Author(s):  
Rüdiger Baltissen ◽  
Barbara-Maria Ostermann

To investigate whether aesthetic and affective judgment are similar, ninety-six subjects rated twenty-four art pictures varying in theme and date of creation as well as twenty-three emotion inducing slides (IAPS) representing different emotional qualities on nine bipolar 8-point scales, e.g., warm-cold, meaningful-not meaningful. Factor analyses performed separately for each picture set revealed two basic dimensions, named cognitive and emotional factors, explaining about 60 percent of the variance. In the case of artworks, the dominant factor was constituted by cognitive scales (meaningful, interesting, simple); regarding the affective slides, the main factor was constituted by emotional scales (warm, emotional, arousing). ANOVAs confirmed the expected differences between themes and date of creation for the art picture as well as the differences between emotional qualities of the IAPS for both, the cognitive and the emotional factor. Proportion of variance of the ratings explained by gender, age, and education was low. Overall, results suggest that looking at art objects is a predominantly cognitive process requiring understanding whereas looking at emotional pictures evokes feelings with cognitive processes being only marginally involved.


2002 ◽  
Vol 328 (3) ◽  
pp. 309-313 ◽  
Author(s):  
M Bensafi ◽  
C Rouby ◽  
V Farget ◽  
M Vigouroux ◽  
A Holley

2009 ◽  
Vol 25 (4) ◽  
pp. 489-497 ◽  
Author(s):  
Claudio V. Torres ◽  
Michael W. Allen

The present study aimed to determine the effect of cultural differences on consumer behavior. A total of 793 participants (both Brazilians and Australians) were exposed to the Values Scale, the Meaning and Judgment Scale, and measures of car attributes and consumer behavior. There was a main effect of country on cultural patterns such that Australians scored higher on individualism than on collectivism. Australians preferred piecemeal judgment and placed more importance on the product's tangible attributes, whereas Brazilians preferred affective judgment. As predicted, the direct route was stronger for Brazilians than for Australians, who preferred the indirect route. Results are discussed in terms of the ethic validity of the model for individuals who endorse cultural values other than individualism.


Emotion ◽  
2011 ◽  
Vol 11 (5) ◽  
pp. 1202-1205 ◽  
Author(s):  
Thibaut Brouillet ◽  
Laurent P. Ferrier ◽  
Anne Grosselin ◽  
Denis Brouillet
Keyword(s):  

2019 ◽  
Author(s):  
Satoko Amemori ◽  
Ken-ichi Amemori ◽  
Tomoko Yoshida ◽  
Georgios K. Papageorgiou ◽  
Rui Xu ◽  
...  

AbstractAffective judgment and decision-making are strongly modulated by the pregenual anterior cingulate (pACC) and caudal orbitofrontal (cOFC) cortical regions. By combining MRI-guided electrical microstimulation with viral tracing methods in non-human primates, we demonstrate that circumscribed pACC and cOFC microstimulation sites that induce negative decision-making preferentially project to striosomes in the anterior striatum. These results outline a behaviorally important circuit from pACC/cOFC to striosomes causally modulating decision-making under emotional conflict.


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